The Key to Successful International Entrepreneurship 2015 - 2017 The Key to Successful International Entrepreneurship Masaryk's business academy Jičín CZECH REPUBLIC

CK Czech Paradise

Information about company Travel agency Královéhradecký region - Jičín

Information about company Ability to satisfy difficult conditions of customers A lot of happy customers Offers traveling around whole planet Sells travels from famous agencies

Owner Renata Svobodová

History Founded in early 2003 Achieved winning award from americans specialists in Prague (13.10.2006) Award memory list of the Senate CR for good work

Company offers Cognitive tours City breaks Last minute Cruise Offers tickets to planes Hotels booking Tour lengths 11 – 30 days

Foreign cooperation Hotels – Booking for customers Entertaiment centers Cruises

Distribution channels Stoneshop in townsquare Web pages : http://www.czech-paradise.cz/

Focusing on We would like to reach groups of all ages, medium grade class

SWOT analysis Strengths Regularly updated web sites Flexible tours High quality, nice, flexible and patient staff A lot of happy satisfied customers Location of stoneshop

SWOT analysis Weaknesses Only one small shop A lot of competition

SWOT analysis Opportunities Attract younger groups of customers to have fun in Slovakia Attract mid-age / old groups of customers to see Slovakian culture

SWOT analysis Threaths Not enough of interest High price for Czechs Lack of room in hotels

Example - Thailand Tour Bangkok Luxury cruise ship with dinner A ride on the river in Bangkok Staying on the unspoiled island of Koh Kood

Example - Thailand 1. day : Departure from Prague 2. day : Bangkok welcomed by the Czech guide, transfer to hotel. Rest, at leisure (Getting known the country). Cruise on luxury boat. 3. day : Bangkok city tour. A ride along the Chao Phraya River. Tour to experience culture.

Example - Thailand 4. day : Bangkok, Ko Kood: Transfer to the Laem Sok (a region full of pineapple, rubber and fruit plantations). Speedboat to Koh Kood (the fourth largest island in Thailand, with an area of 105 km2) 5. - 11. day : Koh Kood: relaxing, tours. 12. day : Koh Kood, Bangkok speedboat ride from the hotel to the port of Laem Sok (a minibus transfer to the airport in Bangkok 350 km). Along the way, stop at fruit markets.

Sources http://www.czech-paradise.cz/ https://cs.wikipedia.org/wiki/ https://www.google.cz/

Thank you for your attention Pavel Demuth & Dominik Reš