Executive Program for Informed Delivery General Session 2017 Bob Dixon, Director Executive Program for Informed Delivery

Informed Delivery Product Overview 2

Example Dashboard View What is Informed Delivery™? Informed Delivery™ is a consumer-facing feature that enhances hardcopy mail delivery and supplements mail campaigns by providing consumers daily mail images via email and online dashboard Example Dashboard View Users see scanned images of the front exterior of incoming letter-sized mailpieces via email or online dashboard Informed Delivery is now integrated with My USPS so users can track their mail and packages in one dashboard If a mailer participates in Informed Delivery, color images and interactive content will also be shown (Letters or Flats) Informed Delivery™ integrates hardcopy mail and digital marketing, providing multiple impressions and interactivity for participating mail recipients

Opportunity for Mailers Informed Delivery™ provides an unprecedented opportunity for mailers to engage subscribers with a highly-coordinated direct mail and digital marketing campaign New Digital Channel with Engaged Subscriber Base Enables multi-channel campaigns Drive Site Traffic via Interactive Content 70% of subscribers open their emails every day, average time to open is 2 hours Informed Delivery subscribers represent a growing mobile user base and 74% of subscribers view alerts on mobile devices 68% of subscribers are excited about the inclusion of digital offers related to mailpieces Source: New York Pilot Survey, February 2016 Informed Delivery™ allows mailers to synchronize multi-channel campaigns to create impactful impressions and increase mailing campaign ROI

Diverse and Strong Mailer Participation Current State Informed Delivery™ is currently offered in Northern Virginia and the New York metro area with strong engagement from mailers and consumers By the Numbers Diverse and Strong Mailer Participation Total number of users: 102,401 Users with email notifications: 65,510 Enrolled households: 97,610 E-mails sent: 56,976 (daily snapshot) Mailpiece images: 434,388 (daily snapshot) Available in over 800 5-digit ZIP Code locations: NY/CT ZIP Codes: 653 NoVA ZIP Codes: 192 129 completed campaigns 15 participating mailers 105 interested mailers engaged Retail MSP Insurance Financial Services Mail Order Catalog Consumer Sentiment 97% of users are likely to continue using Informed Delivery 88% would recommend it to friends, family, and colleagues “Since I travel a lot, this service allows me to check-in on mail that may require my immediate attention.” “The most unexpected, innovative and useful service from USPS.” “Informed Delivery feels like a superpower.”

National Expansion Complete Future State USPS plans to expand availability of Informed Delivery™ and continue to evolve features National Expansion Initial Pilot National Expansion* Spring 2014 Winter 2015 Fall 2016 January 2017 February 2017 March 2017 May 2017 Date Northern Virginia New York Metro DC Metro Pacific Southern Eastern Northeast Great Lakes Western Capital National Expansion Complete *Major Metropolitan Areas of Focus: Southern California; San Francisco; Houston & Dallas; Philadelphia & Pittsburgh; New York, Northern New Jersey & Long Island; Chicago, Detroit & Minneapolis; Miami & Atlanta. Upcoming Features My USPS Integration (Package Notifications) Mailpiece Not Received Social Sharing Enable P.O. Boxes Signature on File Service alerts

Current Date Every day that the consumer receives physical mailpieces, and Informed Delivery message or dashboard is generated. 1 Picture of Mail Piece taken during processing Images already used as a part of mail processing are captured and transmitted to Informed Delivery servers. 2 3 Links Point to a USPS Reflector Service Links point to a USPS reflector service so that all clicks can be captured. Additional Image / Information provided by mailer with Interactive Content Mailers provide additional content to be displayed alongside the images of their mailpieces. This content includes links to their website. 4 5 Beacons Capture Consumer Activity Beacons embedded in the Informed Delivery email and dashboard capture consumer opens.

Informed Visibility Overview and Value to Mailers

Informed Visibility® Mail Tracking & Reporting Provides mailers visibility of letters and flats and their aggregates (bundles, handling units and containers) Informed Visibility® Mail Tracking & Reporting IMb Tracing for Pieces and Bundles Bundle Visibility Pilot PostalOne! Container and Tray Visibility Consolidates Mail Tracking into a Single System ***Animation Imbedded The Informed Visibility Mail Tracking & Reporting application, which is currently under development and a limited pilot, will provide visibility of letters, flats, bundles, handling units, containers, and transportation to mailers. One of the benefits of providing Mail Tracking & Reporting through IV is that it consolidates mail tracking into a single system. Today, mailers use IMb Tracing for piece visibility and PostalOne! for container and tray visibility. These existing tracking capabilities will be migrated to IV.

Informed Visibility® Mail Tracking & Reporting Provides mailers visibility of letters and flats and their aggregates (bundles, handling units and containers) Informed Visibility® Mail Tracking & Reporting Fills Visibility Gaps ***Animation Imbedded Another benefit is that it provides better insight into the USPS mailstream by helping to fill in some of the visibility gaps. IV will leverage nesting associations to provide assumed handling events. When a mail aggregate, like a container, receives a scan, IV will create assumed handling events for all nested handling units, bundles and pieces. In addition, IV will provide new logical events, such as the Logical Delivery Event and Logical Out for Delivery Event. Creates Logical Handling Event Leverages Nesting Associations Creates Assumed Handling Events

Informed Visibility® Mail Tracking & Reporting Provides mailers visibility of letters and flats and their aggregates (bundles, handling units and containers) Informed Visibility® Mail Tracking & Reporting Provides Flexibility Delegation ***Animation Imbedded Another benefit of IV is that it is more flexible than the legacy systems. IV improves ease of user for customer by allowing them to obtain data how they want it, and allows mailers to have more options in how they delegate visibility of their mail to others. Provisioning Ease of Use

IV Mail Tracking & Reporting Benefits What does IV mean for your business? IV makes it convenient to track mailpieces (letters and flats), bundles, handling units, and containers in one, consolidated system. IV provides powerful insight into the USPS mailstream. Through IV, mailers can more effectively plan and manage their mailings, thus increasing value to their customers. ***Animation Imbedded Just to recap…this is what IV means for your business… READ BULLETS

IV Mail Tracking & Reporting Benefits How will IV improve mailer insight? IV will leverage the intelligence of Full-Service Intelligent Mail® and nesting associations to expand visibility by providing Actual, Assumed, and Logical Handling Events through IV IV will improve ease of use through flexible data provisioning and flexible data delegation, allowing customers to receive what they want, when they want, and how they want it ***Animation Imbedded And, IV will Improve mailer insight by… READ BULLETS

IV Mail Tracking & Reporting Logical Delivery Events IV will provide Logical Delivery Events (LDEs) A Logical Delivery Event is an implied delivery triggered by another event. Trigger criteria vary based on delivery scenario. For on-street delivery, the trigger is the carrier's device entering the geofence for the mailpiece's associated ZIP+4 on the Predicted Delivery Date. Logical Delivery Events give mailers better insight into when the mail has been delivered, so that they can coordinate their internal operations and marketing campaigns. ZIP + 4 Informed Visibility READ BULLETS

Logical Delivery Events Cont. For Mail Delivered On-street 1 2 3 Anticipated Date of Delivery (ADD) ZIP + 4 An inventory of mailpieces to be delivered is created based on the Last Processing Operation. The “Anticipated Date of Delivery” is created by comparing the scan time to the operation’s clearance time. Based on geo breadcrumbs, it is determined when a carrier enters a ZIP+4 geo fence. Informed Visibility 4 5 Logical Delivery Event ***Animation Imbedded This slide gives an overview of how the Logical Delivery Event process would work, based on mail being delivered on-street. First, we add the mailpiece to inventory for delivery based on the last processing operation. Second, we calculate the anticipated delivery date. Third, based on carrier scanning device geo breadcrumbs, we determine when the carrier enters a ZIP+4 geofence. Fourth, the Logical Delivery Event is generated. Fifth, IV provides the Logical Delivery Event to mailers. Looking on the bottom right, you see 8 houses, within two different ZIP+4’s, as indicated by the red boundaries. (CLICK) When a breadcrumb is received indicating that the carrier has entered the ZIP+4, then Logical Delivery Events are created for all mailpieces being delivered to addresses within that ZIP+4 A Logical Delivery Event is generated for mailpieces within the ZIP+4, that have an “Anticipated Date of Delivery” of today. This data is then sent to IV. IV provisions the Logical Delivery Events to mailers. Red boundaries represent the geo fence. Red dots represent the carrier entering the geofence.

Visit the Informed Delivery webpage at: Need more information? Visit the Informed Delivery webpage at: http://informeddelivery.usps.com Visit the Informed Visibility RIBBS webpage at: https://ribbs.usps.gov/index.cfm?page=informed_visibility Visit the IV RIBBS webpage to learn more about IV: https://ribbs.usps.gov/index.cfm?page=informed_visibility.