Presenter: ICCT Tbilisi Office, Georgia Sustainable Management of Tourism Business: hotels, restaurants, travel agents, cruise”

According to the World Tourism Organization (WTO), sustainable tourism is “satisfying current tourist and host community needs, while protecting and improving future opportunities.” Put simply, sustainability is the capacity to endure.

Sustainable Development of Hotels, Beach Resorts and Beaches Black Sea Area: Starting from the Border of Turkey Sarfi up to Anaklia (Samegrelo) Types of accommodation: Flats for Rent Hostels Hotels Guest Houses

Sustainable Development of hotels, beach resorts and beaches SWOT Analyze Strength Weakness Opportunities Threats Geographic location and mild climate, picturesque nature Beach Resorts (balneology and spa) •Government support (new initiatives, investments), state policy of tourism development Informational vacuum (concerning regions/community) • Language barriers • Low level of service (on a regional level) • Lack of professional staff (mostly in regions) • Having no sustainable tourism development short or long term strategy on a regional level Tourism target objects’ research and study facilities •Improvement of infrastructure in communities • Recognition of new tourist attractions, new destinations • Attracting investment. Strengthening the functioning of small and medium enterprises Political tension Instability in the country Insufficient investments The passive attitude of local population Lack of tourist accommodation facilities for all social layers No cooperation among state and private sectors Low level of service

Sustainable Development of Restaurants and Wine Testing Types of catering: Cafes/bars/pubs Fast Food Restaurants Restaurants The history, culture and lifestyle of Georgians are embodied in their wine, which is a symbol of the hospitality, friendship, tolerance.

Sustainable Development of Restaurants and Wine Testing SWOT Analyze Strength Weakness Opportunities Threats Geographic location and mild climate, picturesque nature Literature, Folklore, Traditions • Kitchen (food), culture itself, population Special species of wine Non rational use of tourism potential Not sufficient investment No Proper propaganda and export Rational use of the potential Recognition of new wineries country wide Political tension Instability in the country Failure not to maintain tourism destinations Insufficient investments and no propaganda No exporting

Sustainable Development of Transport Infrastructure One of the top priorities for the Government of Georgia is coordinated functioning of transport fields, modernization-construction of transport infrastructure in accordance with international standards and harmonization of country’s legislation with international law.

Main Sea Ports/Terminals Georgian Main Transport Systems are: Airports  Tbilisi Imternational Airport Batumi International Airport King David the Builder Kutaisi International Airport Tamar Mepe Airport, Mestia  Main Sea Ports/Terminals  Batumi Sea Port  Batumi International Conteiner Terminal  Poti  Sea Port Black Sea Terminal Supsa Terminal RailwayTransport Georgian Railway  Marabda-Kartsakhi Railway

Sustainable Development of Transport Infrastructure SWOT Analyze Strength Weakness Opportunities Threats Integration of Georgia into the international transport systems and development of transit potential; Harmonization of Georgia’s legislation with European standards; Less opportunities No cruise services and offers Development of the cooperation with international organizations and realization of International Agreements; Creation of legal basis for the development of multi-modal transportation; Increasing competitiveness of Georgian maritime sector Political Tension No stability No investment No state support and policy

The same period last year: 64 027 Incoming transport: 67 339 The same period last year: 64 027 Increase over the same period last year: 5.2% The most commonly used means of transport: Car (50 191)   Transport Type - Quantity 2012 - Incoming 2013 - Incoming Percent Change Car 46 309 50 191 8.38% Truck 11 966 12 082 0.97% Bus 5 015 5 066 1.02% Air Transport 737 % Total 64 027 67 339 5.17%

Sustainable Development of Touring and Excursions Innovative environmental management is a significant part of a quality strategy. With our excursions, we aim to maximize the benefits for the people in the places we visit and minimize negative impacts. Key Role Players on a country level are: Tour-operators, Travel and Air Agencies

Sustainable Development of Touring and Excursions SWOT Analyze Strength Weakness Opportunities Threats Geographic location and mild climate, picturesque nature Literature, Folklore, Traditions • Kitchen (food), culture itself, population Cultural heritage No proper propaganda Uninvestigated Touristic potential on regional and district level Similar tours offered from various travel agencies Increasing public awareness Promoting cultural heritage in an international level Offering comprehensive tours international tourists Political tension Instability in the country Failure not to maintain tourism destinations The passive attitude of local population and less interest The negative opinions about the safety of travel in Georgia

Four season holidays in Utsera Upper Racha District, West Georgia Individual and group tours include historical and natural heritage places, Shaori Lake, Barakoni Church, Oni Synagogue, Mamisoni Pass, etc. SPA Resort Utsera with unique mineral waters and fresh mountain air. Catching landscape covered with fir-tree forests and juicy grass. Rapid stream of River Rioni gives the opportunity for rafting and fishing. Trackers’ friendly guides are ready to accompany and show the beauty of the place. Hospitable hosts stand variety of Rachian cuisine “: from home-made bread and cheese to wild fowl. riv. Rioni gorge “Napertskala” spring Favourite place for kids 1200-years lime-tree riv. Beglori waterfall One of the springs

Distance from Tbilisi: 320 km. Altitude: 1100 m ASL As balneologic resort Utsera is wellknown since 1937 year and its mineral springs are the most widespread. These waters are basically used for treating stomach, bowels, bile, liver, several urological deseases and diabetes. Riv. Mushvani Delicious “Rachian bread” Honey moon enjoyable place How to reach Utsera? Distance from Tbilisi: 320 km. Altitude: 1100 m ASL Transport: Buses and minivans. Ticket price: GEL 25, 0 (≈ 11,0 €)

Guest Houses, where you’re waited for: Hostess: Mrs. Shorena Metreveli Double rooms: 8 Daily price per person: GEL 40, 0 ( EUR 15, 0) includes 3 meals

Hostess: Mrs. Nunu Maisuradze Double rooms: 6 Daily price per person: GEL 30, 0 (EUR 15,0) includes 3 meals

Hostess: Mrs. Nino Metreveli Double rooms: 4 Daily price per person: GEL 40, 0 (EUR 15, 0 ) includes 3 meals

Ms. Marina Metreveli, RT Expert, Contact: Ms. Marina Metreveli, RT Expert, Head of the NGO “International Center for Caucasus Tourism” www.icct.ge icctgeorgia@gmail.com Mob. +995 99 502 336 Skype: marina2007499 FB, Twitter.

Thanks for Attention!!!