The potential of anti-pollution:

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Presentation transcript:

The potential of anti-pollution: What’s driving the trend, and where is it heading?

Anti-pollution: agenda Where has anti-pollution come from? Current state of play The future of the trend

What is anti-pollution? Began in Asia Global reach The ‘protection’ trend

In the headlines…

Pollutants Particulate Matter (PM) PM10/PM2.5 Ozone Pollen Heavy metals

Consumer interest Key points (Clarins) Olive Young: 50% product sales rise yoy April-May Multifunctional Spans categories An evolution of anti-ageing Naturals

The science behind the trend Dr Julia Fussell, King’s College London: “An association between air pollution and skin damaging effects leading to skin ageing is certainly possible.” Impacts: Ageing (hyperpigmentation and wrinkles) Hydration and barrier function Aggravating skin conditions

Ingredients level: innovation Anti-pollution + anti-oxidant effect: Pollushield by Lipotec Anti-pollution + detox effect: Detoxium by Lucas Meyer Anti-pollution + UV drying protection/anti-photo ageing protective effect: SymUrban by Symrise Anti-pollution + wrinkle filling/anti-ageing: Solashield by Solabia and Elixiance Biofunctional by Ashland Hair-specific materials: AlphaImprove by Citroleo and Pollustop by Solabia

Prevent/protect Laneige’s All Day Anti Pollution Defensor April Skin’s Shield Moisture Cream

Cleansing Repair Cellpium’s Vampire Cleansing Mask CNP’s Anti-Pollution BB range

All three: protect, cleanse, repair

Hair care Makeup

The future of protection Multifunction - range of targets UV focus Naturals and organics Technical hurdles Sustainability

Anti-pollution: keep it clean

What is CosmeticsDesign? 3 sites serving the 3 major regions of the world Free to access breaking news and industry analysis Expert opinion and guest articles A focus on the entire industry supply chain for beauty and personal care Leading industry publication

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Looking forward to seeing you on the CosmeticsDesign sites Thank you Looking forward to seeing you on the CosmeticsDesign sites Editor: Lucy Whitehouse Email: lucy.whitehouse@wrbm.com Twitter: CosmeticsDsgEU