Module #7: Spreading the Word Good (morning/afternoon/night) passengers, please ensure that your seatbelts are fastened and your electronics are off until crusing altitude. In case of loss of cabin pressure masks will drop down for the OverHead comparment, put the mask on immedietly before assisting others. In case of problem the exit doors are located ------ and ------. Thank you for choosing ------ and have a good flight.

Lesson One: Marketing Name the four primary parts of a marketing plan and the purpose of each. Name at least three marketing strategies you can use to build a client base. Describe the pros and cons of different marketing strategies. Describe at least one tactic appropriate for each type of marketing strategy. Good (morning/afternoon/night) passengers, please ensure that your seatbelts are fastened and your electronics are off until crusing altitude. In case of loss of cabin pressure masks will drop down for the OverHead comparment, put the mask on immedietly before assisting others. In case of problem the exit doors are located ------ and ------. Thank you for choosing ------ and have a good flight.

Lesson Two: Advertising & Promoting Describe the difference between a feature and a benefit. Identify primary aspects of advertising, promotions, public relations and networking/referrals. Good (morning/afternoon/night) passengers, please ensure that your seatbelts are fastened and your electronics are off until crusing altitude. In case of loss of cabin pressure masks will drop down for the OverHead comparment, put the mask on immedietly before assisting others. In case of problem the exit doors are located ------ and ------. Thank you for choosing ------ and have a good flight.

Lesson Three: Business Stages Name two warning signals that your practice is experiencing a downturn. Describe recovery strategies that could help your business if you experience a downturn. Good (morning/afternoon/night) passengers, please ensure that your seatbelts are fastened and your electronics are off until crusing altitude. In case of loss of cabin pressure masks will drop down for the OverHead comparment, put the mask on immedietly before assisting others. In case of problem the exit doors are located ------ and ------. Thank you for choosing ------ and have a good flight.

Lesson Four: Summary & Application Review questions Chapter quiz Application Good (morning/afternoon/night) passengers, please ensure that your seatbelts are fastened and your electronics are off until crusing altitude. In case of loss of cabin pressure masks will drop down for the OverHead comparment, put the mask on immedietly before assisting others. In case of problem the exit doors are located ------ and ------. Thank you for choosing ------ and have a good flight.