Online marketing 2.SOCIAL MEDIA / NETWORKING FOR TOURISM SECTOR 1. SELL TRAVEL ON YOUR WEBSITE 2.SOCIAL MEDIA / NETWORKING 3. ONLINE MARKETING PLAN 4. ONLINE BOOKING PLATFORMS

CONTENT I Online marketing in tourism sector 2. SOCIAL MEDIA / NETWORKING Social media in tourism industry. What is social media marketing? How to use Instagram? How to use Facebook? How to use Youtube? Authors: Tijana Sekulić Miodrag Kostić Tanja Cupać

learn more: Question Think about Important Tools How to Watch video Read article Info-graphic Slide share List of icons you will find in this presentation

1. Social media in tourism industry

SOCIAL MEDIA IN TOURISM SECTOR Which social media are you using for personal purposes and which for your business? mailchimp issuu VKontakte Youtube snapchat social media facebook Linkedin Wordpress twitter Google+ Pinterest Instagram Booking sites Canva.com slideshare Social media is an entire online environment built on people’s contributions and interactions, connecting groups of people together.

WAYS CONSUMERS ARE USING THE WEB BLOGS TRAVEL REVIEW SITES CONSUMERS TALKING TO EACH OTHER ON INTERNET SOCIAL MEDIA SITES VIDEO AND PHOTO SHARING SITES I ONLINE MARKETING FOR FEMALE ENTREPRENEURSE FROM THE TOURISM SECTOR

question: How to use social media? think about: Who is your manager for social media? *

learn more: How to create social media strategy? How to create a winning Social Media Strategy in 3 simple steps! https://goo.gl/Wn6xvM *

learn more: Social Media Best Practices for Hotels https://youtu.be/aWkRL_YeZBA 26.56 min learn more: How to use social media? How the travel industry can maximize the power of social media https://goo.gl/B9wAF9 *

The Social Media Revolution Changes Ova slika je fotografisana posljenjeg dana i to su predstavnice 8 yemalja i to je ono sto se moye ya nju reci FAKTOGRAFSKI. Ali sta ta slika sustinski predstavlja. The Social Media Revolution Changes the Family Behavior 1 MEDIA-OUT

The Social Media Revolution Changes the Family Behavior Almost 50% of internet users are surfing while watching TV Ova slika je fotografisana posljenjeg dana i to su predstavnice 8 yemalja i to je ono sto se moye ya nju reci FAKTOGRAFSKI. Ali sta ta slika sustinski predstavlja. The Social Media Revolution Changes the Family Behavior

2. What is social media marketing

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It is about relationships! BUILD YOUR SOCIAL NETWORK

question: What are the social media features? think about: What are the common characteristics of social media? *

Common characteristics of social media Profiles, channels (requires e-mail and internet access) Available 24/7 Two-way communication in real time Connect with other users (friends, followers, connections) Creating and sharing different content that has value (no selling) Monitoring analytics and user reaction (to adjust performance if necessary)

https://wearesocial.com/sg/special-reports/digital-2016

COMPARE SOCIAL NETWORKS USED IN TOURISM SECTOR *

question: Compare social networks? think about: What makes them different? Who uses them? Why are they using them? What are the benefits for users? What about your business? *

3. How to use Instagram

Instagram is a social networking app made for sharing photos and videos from a smartphone. Similar to Facebook or Twitter, everyone who creates an Instagram account has a profile and a news feed. When you post a photo or video on Instagram, it will be displayed on your profile Instagram user Owns SMART phone He likes to boast and share their experience Mainly belongs to younger generation She loves to shop and travels He likes to interact with brands / posts more than on other social networks

INSTAGRAM- advice Investigate and use the hashtag # relevant to your industry Create your own # and promote it Select and use one or two filters (preferably no filter) Use more natural photos, high-resolution Identify, create and nurture a relationship with the brand ambassadors Share content with users and thank them / reward them Up to two posts a day Instagram – application can help you: To monitor and collect the contents of the Customer (User Generated Content) To increase the visibility and promotion of the company, brand services To influence marketing To promote and advertise

learn more: How to use Instagram? 3 Tourism Instagram Superstars http://tourismeschool.com/3-tourism-instagram-superstars/ *

@FreehandMiami The hostel encourages visitors to contribute to their online gallery by tagging @FreehandMiami on Instagram. The guest photos that get uploaded create endless opportunities for unique, fresh photography each week. The hostel gains a constant stream of images from guests’ perspectives, and guests get to see their images shared on the property website. www.instagram.com/freehandmiami/ Pause, reflect, reset: how to build a winning social media strategy for your https://www.youtube.com/watch?v=d8CgdnoS3Gg

think about: Make Contests on Instagram? #InnThanksOf Guests post a photo of something that they are thankfull for this holiday season...pets, kids, think about: Make Contests on Instagram? CASE STUDY #InnThanksOf Contest Could Score You $100 Towards Your Next Stay! http://combsberryinn.com/innthanksof-contest-could-score-you-100-towards-your-next-stay/

think about: Use Instagram Contests to Make Guests Compete for Your Small Hotel Hashtag contests Like-to-win campaigns Selfie station contest Hashtag contests Like-to-win campaigns Selfie station contest Little Hotelier Resource Hub http://www.littlehotelier.com/r/hotel-marketing-tips/social-media/make-guests-compete-small-hotel-3-instagram-contests/ 10 BEST PRACTICES FOR TOURISM MARKETING WITH INSTAGRAM http://blog.seenmoment.com/10-best-practices-for-tourism-marketing-with-instagram

think about: Make Contests on Instagram Hashtag contests Like-to-win campaigns Selfie station contest How to Run an Instagram Contest: A 10-Step Guide https://blog.hubspot.com/marketing/instagram-contest-guide#sm.0001ygsx06yx4ejj10iausbv8mhws

3. How to use Facebook

Types of Facebook page post: Facebook is a social networking site that makes it easy for you to connect and share with your family and friends online Types of Facebook page post: Status-text Link post-revelation that leads to a site outside of Facebook Photo-images with which he can go to the text Video does not mean the linking to Youtube, but posting videos to Facebook page

important: Use Facebook page to present your business Facebook page has more space to explain what is your business, where it is, what you offer to your customers ADVANTAGES: There are no restrictions on the number of people you like or people following you Advertising is only allowed here Statistics / analytics is only available here Administration site is available for a larger number of administrators Interaction with fans with management comments

85% of Facebook video content is viewed without sound. Use video for your hotel/bed&breakfast apartment/or Travel Agency, but when producing video for your Facebook page, you need to be aware of how people will view your video. Because most videos are viewed without sound, use captions to explain what people are looking at when viewing videos

Use Facebook Live in a fun way to connect with followers! When thinking about Facebook Live – you need an actual reason to go live

Use your team as brand ambassadors for your hotel Use your team as brand ambassadors for your hotel! Photos of hotel staffs on social media always receive high reach and engagement. Listen to your team, build advocacy, engage them, and then share that content!

learn more: How to use Facebook effectively? 2 Tourism Facebook Superstars http://tourismeschool.com/2-tourism-facebook-superstars/ *

3. How to use Twitter

Twitter is an online news and social networking service where users post and interact with messages, "tweets," restricted to 140 characters. Twitter user Likes to express his/her attitude (often under a pseudonym) He likes to insider information He likes to find out the views of others and / or learn something interesting Monitor trends and keep abreast of current events

Twitter As a tourism business you can use Twitter to keep up with industry news, build industry contacts, monitor your online reputation and share quirky facts about what happened on tour today.

learn more: How to use Hashtags? How Tourism Businesses can use Hashtags on Facebook, Twitter & Instagram to Attract New Customers http://tourismeschool.com/use-hashtags-on-facebook-twitter-instagram/ *

5. How to use Youtube

Youtube Platform for video sharing The second largest search engine in the world Gmail account, sync with Google+ Channels "subscribers" Set the video recordings and their optimization Classifying the playlist

YouTube -the Hotel videoguide Create quality short videos about your property or tour, preferably showing guests experiencing your product. Make your video look real, and not an ad for your business. Show some quirky facts, things that will captivate the online viewer. importent • Post your original video content • Share it via other channels (Facebook, Twitter, Linkedin) • Good optimize title, description, tags, because they affect search results

important : Tools for visual platforms-pictures What is Canva.com? Canva makes design simple for everyone. Create designs for Web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations and so ...

learn more: CREATE VISUALS! Tools for visual platforms-pictures Canva enables anyone to become a designer. https://www.canva.com/ learn more: What's next, what are the trends for 2017? TOP 17 SOCIAL MEDIA TRENDS IN 2017 https://bitly.com/blog/social-media-trends-2017/ *

Social Media Themes for 2017 Social Media Themes for 2017. Source: We Are Social & Hootsuite, January 2017 Businesses are using social media as a tool to reach customers and to build or maintain their reputation.

Conclusion: Each social network has its own specificity Create a strategy for online communication The content should have a value (entertainment, education, awards) Monitor analytics and user reactions and adjust if necessary Cross-promotion content (from one channel to another) Connect website with social networks

Customer relations 2. SOCIAL MEDIA / NETWORKING IN TOURISM SECTOR Completed 2. SOCIAL MEDIA / NETWORKING See more: 1. SELL TRAVEL ON YOUR WEBSITE 3. ONLINE MARKETING PLAN 4. ONLINE BOOKING PLATFORMS Danube Competence Center the association of tourism actors committed to collaborate in promotion and development of the Danube region as a high quality tourism destination. danubecc.org