International Apparel Markets Obj. 4.02 Understand Buyer’s Market

Market A ___________ is the potential demand for a product. OR The place, area, or time at which buyers and sellers meet to transact __________.

Market Credentials Most Trade Shows, Apparel Markets and __________________ require a buyer to present substantial credentials for entry known as: qualifications of business ___________________ Common __________ include: Gov’t issued ID Retail license Wholesale EIN# Business Credit Card (Each market has specific credential lists & specific registration policies.)

International/Wholesale Markets International/Domestic _____________ apparel and accessory markets are the means of distributing the ________________________ finished products to retail buyers.

Runway Vs. Showroom Designers make ______________ garments for the runway to present their line. They also have showrooms with ___________ merchandise where buyers come to order. “_________________________” is typical of this discrepancy between runways and showrooms.

European Collection Openings Paris is the world center for couture. _________________ is the term reserved for fashion that is made to order to fit an individual client’s measurements. The clothes are most luxurious and the most expensive between $____________ & $50,000 for a single garment. Reserved for a ____________ small international clientele.

Prét-á-Porter Collections European designer “__________________” Most French fashion is ______________ produced as is with most countries. Mass production makes fashion less _______________________.

Markets Markets are held in: Specially built buildings (_________________) Convention Centers _______________________

Prét-á-Porter European _________________ ready-to-wear shows are held twice annually. Fall collections are held in March and spring collections in September in _________, Paris, and London. A buyer needs more than ________ weeks to see the shows in all three cities. Designers from other countries show in _________ because they think they get better exposure.

Buyers of “______________” merchandise and around 2000 journalist from all over the world visit the individual showings of many designers. Most buyers see ______ shows daily, from early morning till late at night, taking many notes to remember styles. They ___________________ the collections based on their stores needs, place orders at the designer’s showroom or buying offices within the city. Retail Store Buyers

Company Showrooms Instead of a fashion show, ready-to-wear collections are shown to buyers in the company _____________. Many manufacturers now present _______ or more collections yearly in this manner. Deliveries are ________________ so new merchandise arrives in stores periodically to capture customer interest.

Market Weeks & Trade Fairs _____________________ also show and sell fashions and accessories at market weeks or trade fairs. Markets often coincide with other collection openings or ____________ ______. Markets in large cities are held first followed by regional markets.

Paris Paris - French Prét-á-porter shows are _______ limited to designer collections. Other shows and groups of exhibitors are spread out all over _________________. Prét-á-Porter Paris (often known as “The Pret) is held at the Porte de ________________. Some manufacturers show in hotels or restaurants.

Milan Milan women’s collections: Milano Collezioni Donna & Modamilano are held together at the ____________________ with overflow at hotels. The National Chamber of Fashion also promotes _________________fashion internationally.

Dusseldorf Germany’s market fairs are held in 4 cities. Collections Premieren Dusseldorf (CPD Woman – Man) is _________________ largest RTW & accessories trade fair. Bread & Butter (young fashion) is held in _________ Vibes 4U (Jeans) in ______________________ Ispo (active sportswear) in Munich.

The Salon International de l’ Habillement Masculin (SIHM, men’s & boy’s wear takes place in _____________each January & September. The Milano Collezioni Uomo (Milan men’s designer collections) & the Pitti Immagine Uomo (men’s wear) takes place in ____________ each January and Jun. Other markets of men’s wear are held in ____________in January or February and again in August or September. Many designer collections combine women’s and men’s wear. Men’s Wear

Montreal Fashion Week (MFW) is held in __________________________________. NSIA (activewear, footwear, & accessories) are held in _____________. Toronto Fashion Weeks featuring designer runway shows are held each March & September. There are two large shows annually at the Toronto Congress Center, showing __________________________________. Canada