Association of Latino Professionals For America

ALPFA ALPFA MONTHLY CALL Presidents, EVPs and Regional Directors Wednesday, January 18, 2017 6:00 – 7:00 p.m. EDT Empowering Latino Leaders 2

ALPFA AGENDA Girl Scouts / ALPFA Presentation Membership Update Marketing Update Student Related Update ALPFA Solutions Chapter Related and MPL Updates Empowering Latino Leaders 3

Invest in Girls. Change the World. Confidential draft, not for distribution

Recognizing the Women’s Leadership Gap REPORT A LEADERSHIP CRISIS IN THE WORLD TODAY FEMALE REPRESENTATION IN LEADERSHIP POSITIONS Confidential draft, not for distribution

Women’s leadership drives important economic and societal benefits Confidential draft, not for distribution

Girls Scouts’ Proven Impact Confidential draft, not for distribution

Digitization to Provide Greater Efficiency and Effectiveness The Girl Scouts Model = Girl Potential + Skills Programming Girl Scouts Leadership Experience Caring Adult and Social Capital Human Capital Digitization to Provide Greater Efficiency and Effectiveness

Why Girl Scouts? Girl Scouts: THE FORCE MULTIPLIER REACH RELEVANCE SOCIAL IMPACT High Girl Scouts: THE FORCE MULTIPLIER 1,800,000 + CARING ADULT RELEVANCE Life Skills Leadership Confidence Collaboration Critical Thinking Grit REACH Members Alumnae Assets Brand + GSLE REACH + SKILLS/ PROGRAMS [SYLVIA] [Note there are several animations that build this slide] Story arc: continue to bring to life the story of our competitive advantages via the build of this slide, using a sampling of those who compete with us exposing girls to STEM, even more specifically teaching girls to code Note, use the phrase “competitive advantage” when talking about this slide and how we differ from many of our competitors Also note that some of the orgs on this slide are so new and/or so small that we can’t find anything detailing their scale [next slide] 300,000 GIRL POTENTIAL 140,000 8,000 40,000 Low HARD + SOFT RELEVANCE Confidential draft, not for distribution. Brands included for illustrative purposes only and their scale is not to scale

National Program Pillars The Girl Scout Leadership Experience (GSLE) STEM Outdoor Life Skills Entrepreneurship NATIONAL BADGES, PROGRAM SERIES, AND AWARDS = Girl Potential + Skills Programming Girl Scouts Leadership Experience Caring Adult and Social Capital Human Capital Confidential draft, not for distribution

A Game-changing Strategy Fuse our physical experiences with digital lives WITHOUT LOSING our traditions and the physical, collaborative, outdoor safe spaces for which we’re known Confidential draft, not for distribution

Size of Opportunity Confidential draft, not for distribution

ALPFA MEMBERSHIP UPDATE Katie Schlomann Director of Membership and NY Chapter Operations Empowering Latino Leaders 5

ALPFA MARKETING UPDATES Luis Vargas Chief Marketing Officer Carlos Perez Creative Director Jacqueline Lopez Marketing Coordinator Empowering Latino Leaders 5

Marketing YourMembership Chapter Website Optimization Project - Taskforce Updates Feedback Survey Ends Friday – www.alpfa.org/YMSurvey Next Call 01/24/2017 – Email Jacqueline.Lopez@national.alpfa.org Notes, Calls, Screen Shares – On the Web – Coming Soon! Connecting w/ Chapters and Updating Website, Emails, Newsletters Collecting and Benchmarking Best Practices & Ideas Potential 3 Part Webinar Series to Deploy in March March 17 – Best Practices For Your Website, Events & Emails March 24 – Using YM + Social Media to Convert Members, Make Money & Sell Out Events March 31 – TBA* Empowering Latino Leaders

New Marketing Master Guide Sheet Available Now Empowering Latino Leaders

New Marketing Request Forms Available Now Empowering Latino Leaders

Marketing Materials Location Master Guide Empowering Latino Leaders

Value of ALPFA Chapter Deck New Chapter Materials and Templates Available Now Template Set 1 Value of ALPFA Chapter Deck Web and Social Media Banners Editable Export to PDF Export to JPEG Create Hyperlinks Empowering Latino Leaders

New Women of ALPFA Materials Available Now WOA Information Slide Deck Web Banner Templates Social Media Banners Empowering Latino Leaders

ALPFA STUDENT RELATED UPDATES David Peña President, Colleges and Universities Lori Ruff SVP, Colleges and Universities and Student Membership Empowering Latino Leaders 5

ALPFA 2017 ALPFA Student Programs/Events February 4, 2017 West Region Collegiate Symposium Los Angeles, California March 25, 2017 Southeast Region Collegiate Symposium Charlotte, North Carolina April 1, 2017 Central Region Collegiate Symposium Houston, Texas August 6-10, 2017 ALPFA Convention Las Vegas, NV September 9, 2017 Southeast Region Fall Collegiate Symposium Atlanta, Georgia October 4, 2017 Midwest Region Collegiate Symposium Chicago, Illinois November 11, 2017 Northwest Region Collegiate Symposium Seattle, Washington Empowering Latino Leaders 5

ALPFA ALPFA SOLUTIONS Pavel Payano, Director Boston Chapter Operations Empowering Latino Leaders 5

Expansion Plans ALPFA Solutions will offer two new ways to deliver programs in 2017: Direct-to-membership distribution channel in 6 locations Partner with up to 5 chapters to offer programs locally Empowering Latino Leaders ATTORNEY WORK PRODUCT / PRIVILEGED AND CONFIDENTIAL

2017 Programs: Selling 6 leadership program sessions directly to members Will offer three (3) different programs, twice each, in six different locations Priced on an individual basis, from $600 to $1900 per person Locations are to be determined Partnering with up to 5 chapters to deliver leadership development programs Chapter chooses which programs to offer to their membership Chapter secures corporate sponsor and site location Will do a revenue sharing split Programs cost $8K to $11K Empowering Latino Leaders

ALPFA CHAPTER RELATED UPDATES Migdalia Diaz Chief Operating Officer 5 Empowering Latino Leaders 5

ALPFA CHAPTER RELATED AND MPL UPDATES Finance deadline to close 2016 passed Business Plans Scorecard Board Compliance Documents Collateral – Value Prop, Career Center, etc. Corporate Development Agreements Empowering Latino Leaders 4

ALPFA CORPORATE DEVELOPMENT AGREEMENTS Transition to calendar year agreements Verbiage required in new agreements to be provided Consistency in career center job postings offered Consistency in gold memberships offered. Review of levels across the country. Empowering Latino Leaders 4

ALPFA MOST POWERFUL LATINA SUMMIT AND GALA March 14th – Columbia, University Updated collateral on ALPFA.org Asks: Identify VP Level Latinas in your market Identify corporate partners to participate Empowering Latino Leaders 4