Engaging Online Learners for Success —Beyond the LMS … raising quality and services to compete for adult learners in the online market Tweet for Questions: #E12_SESS151 Educause 2012 This presentation leaves copyright of the content to the presenter. Unless otherwise noted in the materials, uploaded content carries the Creative Commons Attribution-NonCommercial-ShareAlike license, which grants usage to the general public with the stipulated criteria.

The Online Market is Crowded Public Colleges have only 58% of the students Non-public Colleges will grow 5%/year faster By 2015, Online will be 80% of adult market ---adults will be 50% of enrollments

Fall 2009 Growth (all with over 50,000 enrollments) University of Phoenix 22% Education Management 22% Devry 37% American Public Education (APU/AMU) 42% Bridgepoint Education 80% Strayer 22% Kaplan 28%

For-Profits Invest More in Student Services to Achieve Better Outcomes Privates spend 53% on Student Services Public CC’s spend 31% on Student Services Financial Aid Counselors Tutoring Services Graduation Teams—Academic/Personal/Fin Aid One-stop Advising/Counseling Job Placement/Career Services Email & Phone Calls about Attendance and Performance

What Adult Students Expect If online, it has to be 100% online Flexibility and Convenience (monthly class starts) Affordability Flexible weekly schedule (no set login times) 8 week courses Easy access to services/support via the Internet Professors with real-world experience

Challenges Adults want a BA, and can enroll directly in an online college to get it (22% want Associates Degree – 47% want a BA) Only 38% of Adults are likely or open to enrolling in a community college Only 48% of adults are likely or open to an online course (Hybrids are more popular)

Student Services expected to come from campuses Our Online originally focused on instruction with minimal staff for student services Student Services expected to come from campuses Too few staff to absorb the necessary changes (Online staff was half the smallest campus) Affordability alone will not attract students

The Next Level Initiative… Add 18 staff over two years Add 8 new programs Implement a Customer Resource Management System Implement a strategy to expand support After-hours and Weekends Marketing –especially through the Web Converting programs to an 8-week accelerated format

The Planned Positions Coordinator of Academic Advising & Retention Quality Assurance Coordinator Advance Placement Specialist 5 Student Success Coaches Registration Specialist Financial Aid Specialist (in addition to FA proposal) Testing and Tutoring Specialist Orientation Specialist Hotline Staff Member Multi-media Production Specialist Library Specialist Course Design Assistant Technology Specialist for Students Admin Assistant

The Est. Return on Investment For an estimated recurring cost of $ 1,618,642 (after the cost of instruction) Should Generate 1,000 new FTES/yr Tuition and State Revenue $ 2,072,000 Technology Fees $ 190,500 Net Return within 3-5 years $ 640,000/yr

The Value Proposition Improve success from 61% to 65% (50% more likely to re-enroll) Results = 65 – 67% Increase enrollment in a 2nd class from 38% to 60% Results = 66% Increase graduates’ enrollment in one online class - 41% to 60%. Results = 61%

Increase graduates’ enrollment in 4 or more Increase graduates’ enrollment in 4 or more online classes – 13% to 25% (one per semester) Results = 22% Increase of graduates with more than 10 online courses from 45 to 150 (300+%) Results = 536 Increase Online-only students from 50% to 60% Results = 48%

…this generates over 1,000 new FTES/year Increase percentage of online adult students from 50% to 65% Results = 55% …this generates over 1,000 new FTES/year

Actual Enrollment Growth 1,418 additional FTEs produced $2.5 million+ additional net revenue

Online Adult Students (Ages 25-45) 2008-09 to 2011-12   Annual Increase Percent Increase Adults Online 3,658 48% Adults Only On Campus 2,261 11%

Steady Progress on Improving Student Success Success Rate Gap Withdrawal Rate Gap Fall 2008 16% 16.3% Fall 2010 12% 11.8% Fall 2011 11% 10.4% Spring 2012 9% 8.2%

Benefits to the Campuses Increased Operating Funds Credit toward enrollment targets Increased adjunct faculty budgets New faculty positions

Copy of Complete Presentation www.nvcc.edu/technology/presentations More Info on NVCC Online Learning www.nvcc.edu/eli Contact Me ssachs@nvcc.edu

Tour of Virtual Services Proctor U for Video Test Proctoring Smarthinking for Online Tutoring Embedded Librarian Wordpress with Symposium for the Virtual Student Union

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Copy of Complete Presentation www.nvcc.edu/technology/presentations More Info on NVCC Online Learning www.nvcc.edu/eli Contact Me ssachs@nvcc.edu