VARESE INTERNATIONAL MEETINGS 2005 VARESE MEETS INDIA

Slides:

Advertisements

Similar presentations

Secondary Research Resources and Tools Lisa Guedea Carreño Library Director and Business Liaison Harold and Wilma Good Library February 1, 2010.

Advertisements

Students will discover the importance and elements used in developing a PROMOTION MIX to market sports businesses.

On Target Group Coaching

Lim Sei cK.  If your business is to succeed, you have to be able to sell your product.  Businesses that succeed do so by creating and keeping.

The gathering of information to make marketing decisions.

Market and industry analysis

Principles of Marketing

Chapter 8 The Marketing Plan

King Fahd University of Petroleum & Minerals Department of Management and Marketing MKT 345 Marketing Research Dr. Alhassan G. Abdul-Muhmin Secondary Data.

Session 261 Definition of Social Marketing Social marketing is defined as "the design, implementation and control of programs aimed at increasing the acceptability.

Market Research Stage 6 Business Studies. Success depends on a lot of things, but when you have information about a particular market segment, a geographic.

Market Research. Marketing Intern Project Goal: – By the end of this unit, you will develop an effective marketing research study for a mobile phone company.

Market Research For Small Business. How to ID your Target Audience Determining what kind of business you want to open is only the first step in the start.

McGraw-Hill/Irwin Entrepreneurship, 7/e Copyright © 2008 The McGraw-Hill Companies, Inc. All rights reserved. Chapter 8.

BZUPAGES.COM. PRESENTED TO: SIR GHULAM ABBAS GROUP MEMBERS: ALIA ASHRAF(07-19) SAIMA ASGHAR(07-20) SHAFAQUE MAHMOOD(07-02)

Feasibility and Business Planning Vocabulary Business Concept Vision Statement Feature Mission Statement Benefit Distribution Channel Feasibility Analysis.

Chapter 17: Internet Marketing Copyright © 2010 Pearson Education Canada E-Business 1 E-Business is more embracing than E-Commerce. E-Business embraces:

Kristina Marsh Marketing Flexibility, LLC

Sule Ozmen LITERATURE REVIEW Sule Ozmen Sule Ozmen Seminar in Thesis.

1. 2 Objectives  List three areas of marketing research.  Describe the two types of data.  Give four examples of ways to get primary data.  List five.

Essential Standard 3.00 Understand the role of marketing in business. 1.

Understand the role of marketing in business.

 Def: The coordination of manufacturers, suppliers and retailers working together to meet a customer need  Distribution involves the locations and methods.

Marketing Research Aaker, Kumar, Day Seventh Edition Instructor’s Presentation Slides.

1 UNDERSTAND THE ROLE OF MARKETING IN BUSINESS. ESSENTIAL STANDARD 3.00.

: Chapters 28, 29, 30 Marketing Research and Product Planning: Jeopardy Review Game.

Level 1 Business Studies AS90837 Demonstrate an understanding of internal factors of a small business.

BP – Market Research Lim Sei cK. Introduction The entrepreneur has come up with what he/she believes is a good business idea. BUT, how does the.

Prof. Dr. –Ing. Kalamullah Ramli 1 Marketing is Selling.

Market Research Sports Marketing. Market Research  The process of systematically collecting, recording, analyzing, and presenting data related to marketing.

MARKET RESEARCH Lesson 1.2. Market Research A process designed to identify solutions to a specific marketing problem by systematically gathering and analyzing.

Does anyone want it? How to find out if there is a market for your product Presented by a marketing expert who has helped to take hundreds of ideas successfully.

By Cindy Ravalo $100 $200 $300 $400 $500 $100 $200 $300 $400 $500 $100 $200 $300 $400 $500 $100 $200 $300 $400 $500 $100 $200 $300 $400.

Entrepreneurship: Ideas in Action 5e © 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible.

Researching Information C H A P T E R 5. How Do You Plan Your Research? How Do You Conduct Research? – What Secondary Sources Are Available? – What Tools.

Research Your Market Know and understand market segmentation and target marketing elements.

January 20, 2011 Students: Will learn how to identify the feasibility of their business idea.

Level 1 Business Studies AS90837 Demonstrate an understanding of internal factors of a small business.

ENTREPRENEURSHIP SABIR MALIK LECTURE 07. The Marketing Plan.

DIGITAL MARKETING Digital marketing includes Internet marketing techniques, such as SEO, SEM and link building. It also extends to non- Internet channels.

Objective 3.04 A Select a target market appropriate for venture/product to obtain the best return on marketing investment.

MARKETING RESEARCH.

Market Research.

Data Collection Techniques

Trade Fairs in Marketing Mix Germany

Ways To Promote The Product

Identify and Meet a Market Need

Print media Daniel Dingha AB70620.

Understand the role of marketing in business.

Module 17 MARKET RESEARCH.

Know and understand market segmentation and target marketing elements

Market Research: Types of Data Mr. Singh.

L.O. – What type of research is carried out by media institutions?

Chapter 4 Exploring Your Market

DATA COLLECTION PRIMARY & SECONDARY Presentation By Akbar Salim Shaikh.

Current Issues in Sport

IDENTIFY AND MEET A MARKET NEED

Marketing Plan: SnakPak

The Value of Market Research

Chapter 8 The Marketing Plan

Understand the role of marketing in business.

Secondary research Secondary Research: The process of gathering secondary data, information that has already been gathered. KEY TERMS Companies will use.

MARKETING FOUR STEPS SEGMENTATION MARKET RESEARCH IT MARKETING

The Marketing Plan 9 June 214.

Secondary research Secondary Research: The process of gathering secondary data, information that has already been gathered. Companies will use ___________from.

Presentation transcript:

VARESE INTERNATIONAL MEETINGS 2005 VARESE MEETS INDIA PRESENTATION ON TOOLS OF MARKET RESEARCH & MARKETING IN INDIA BY DOTT. JACOB ROSE, DIRECTOR, ITALTEC CONSULTING PVT LTD, NEW DELHI

Tools of Market Research and Marketing for the Indian Market

MARKET RESEARCH

TYPES OF MARKET RESEARCH Primary Research Secondary Research

PRIMARY RESEARCH Primary Research is the research conducted for a specific purpose

TOOLS OF PRIMARY RESEARCH Personal Interviews Focus Groups Telephonic Interviews Discussions with experts Data collection from competitors, customers, distribution channels and influencers.

SECONDARY RESEARCH Secondary research is information that already exists somewhere. It may be a study, a group of articles on a topic, or demographic or statistical data gathered by someone else.

TOOLS OF SECONDARY RESEARCH Libraries and other public information centers Books and business publications Magazines and newspapers Trade associations Data from published sources from Government departments, Industry and Trade Associations, Chambers of Commerce Research agencies and Databanks

MARKETING TOOLS IN INDIA

The common marketing tools used in India are: Print Media Electronic Media

PRINT MEDIA Newspapers Magazines Product Literature Brochure Boards & Signages

ELECTRONIC MEDIA Television Radio Telephones Mobile phones Internet E-mails

Typical Marketing Channels in India

Marketing Channels for FMCG & Consumer Goods

Carrying and forwarding agent Manufacturer Carrying and forwarding agent Distributor Retailer Customer

Marketing Channels for Industrial goods

Manufacturer Distributor/ agent Stockist Customer

The distribution chain is much shorter for Industrial products and the manufacturer and its agent is in direct touch with the customer to understand their needs and requirements.

Thank You