Weekly Webinar Welcome to the Wednesday webinar! Please mute your audio connection upon logging in. For the first 10-15 mins we will discuss the topic at hand. Once we go through the presentation, we will open up for questions on what we just discussed. After there are no more questions, we will open questioning for ANY Digital resource subject. Please raise your hand in the taskbar or type your question in the questions box. Chad Jordan and John Musser SCI Digital Marketing website.request@sportclips.com

Webinar Instructions Please make sure to mute your audio connection. Submit questions through control panel.

iAPPS Training Guide STEP #1 STEP #2

iAPPS Social: Getting There To navigate to iAPPS Social, from the TL Dashboard, click the tab “Store Social Accounts”

iAPPS Social: Getting There Select a store, and then click the “Open Social” button once it appears

iAPPS Social: You Have Arrived Once you are in iAPPS Social, you can either Use pre-selected content for posts Create your own posts

iAPPS Social: Posting to Multiple Locations If you own multiple locations, you can post the same content to ALL Facebook / Twitter pages or create your own Groups.

Facebook Managers can now be admins on Facebook Upload pictures of happy clients Post updates / “no wait” messages You can post messages to ALL of your stores with iAPPS Social Most importantly, be ACTIVE with engaging content Facebook Ads

Local Facebook Pages Facebook pages should be fun, engaging & informative Common mis-uses of Facebook by TL’s Posting of stylist’s schedules Oversaturating the page with “act now” salesy pitches Doing nothing (only allowing the Company posts to appear) Not advertising / boosting posts

Facebook: Video Killed the Radio Star LIVE VIDEO is not a fad, it’s the future! (Facebook believes it will be primarily video-only in 5 years) Be creative (next slide) Live is the best way to interact with viewers in real time. Field their burning questions Hear what's on their mind Check out their Live Reactions to gauge how your broadcast is going.

Facebook: Video Ideas Idea #1 – Bottle flip challenge – have clients compete against their stylist for a chance to win a free Product (If stylist wins, she gets to draw 2 lollipops from the candy jar, 1 for the client and 1 for her) Idea #2 – Random FREE MVP Upgrade – tell every client that comes in that one lucky MVP client that day will find out if his MVP Upgrade will be free. Livestream the massage, hot towel, etc. Idea #3 – Client of the week interview – tell every client that between the hours of 10-11 am this Wednesday, one client will be selected as the “MVP” of the week and win a free MVP upgrade

Facebook: Steps to Going Live Become an admin of FB page Make sure FB “Pages” app is on phone Go to the location in your Pages app Click “Publish” The first “Live” post should introduce what exactly the “actual Live” video will be doing For instance, ”This is Crystal coming live to you from Sport Clips Haircuts of San Luis Obipso, keep an eye out tomorrow to watch as we kick-off our “Shampoo Bottle Flip Challenge” for a chance for our clients winning great prizes!

Facebook: Steps to Going Live When it’s time to truly “Go Live”, type a message into the prompt Then click the “Video Camera” icon This will start your live streaming session – have fun, and try to keep the video to 5 minutes or less (unless it is super engaging and you see that people are joining the “viewing” party Don’t be scared – trial & error

Facebook Admin: Before Sending Request Like Store Page Privacy Settings Notification from TL Must like store page using their personal Facebook account Change “who can look me up” using email you provided to “Everyone” Send email to website.request@sportclips.com I.E. TX110 – Facebook Editor Rights

Facebook Admin: Like The Page To be an admin, you must first like the page

Facebook Admin: Privacy Settings To be an admin, you must have your privacy must be set to: “Everyone”

Facebook Admin: Notification Team Leaders must request admin access for managers/stylists Send Email to website.request@sportclips.com Be sure to provide: Store # Email Address associated with Facebook username of individual being added User Actual Name associated with account (”Chad Jordan”)

Facebook Admin: Accepting Rights Click on the Notification Icon

Facebook Admin: Clicking on Notification Click on the Sport Clips option

Facebook Admin: Accept Invitation Click accept

Digital Marketing iAPPS Log-In – www.sportclips.com/admin “Survey Says!” – www.sportclips.com/leadership Chad Jordan, website.request@sportclips.com