Presentation on Marketing Mix

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Presentation transcript:

Presentation on Marketing Mix www.AssignmentPoint.com www.assignmentpoint.com

The Marketing “Mix” www.assignmentpoint.com

These are management decisions, controllable factors Marketing Mix – 4Ps The marketing mix elements that make up an organization’s marketing program: Product Promotion Price Place These are management decisions, controllable factors www.assignmentpoint.com

Marketing function relates to many people, groups, and forces www.assignmentpoint.com

Marketing’s first task: discovering consumer needs www.assignmentpoint.com

Marketing’s second task: satisfying consumer needs www.assignmentpoint.com