Marketing Mix 4 Ps?.

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Presentation transcript:

Marketing Mix 4 Ps?

Task 1 LG Phone 1 2 Ladies: review chapters 11, and 10 (Theme 1) Price Promotion Men: review chapters 9, and 12 (Theme 1) Product Place Use your knowledge of the 4P’s to design your marketing strategy for this new phone. 2 “representatives” to introduce your strategy to the class

Special consideration to: (AS exam) Product – materials used, ethical sourcing? Extension: Place this product on the Boston Matrix, and product Life Cycle. Price – online sales, price comparison, pricing strategy? Promotion – viral marketing, social media? Advertising (celebrity?) Place – Cloud, online distribution ? 4 Ps Analysis

Task 2 http://www.shiftwear.com/ REVERSE ROLES Ladies: review chapters 9, and 12 (Theme 1) Product Place Men: review chapters 9, and 12 (Theme 1) Price Promotion use the 4Ps to design your marketing strategy.

Special consideration to: (AS exam) Product – materials used, ethical sourcing? Extension: Place this product on the Boston Matrix, and product Life Cycle. Price – online sales, price comparison, pricing strategy? Promotion – viral marketing, social media? Advertising (celebrity?) Place – Cloud, online distribution ? 4 Ps Analysis