High School Business Heroes 2017 Seminar 2: Business Report Communication March 7, 2017

Agenda Welcome Notes on Elevator Pitches Guest Speaker: DeGroote Professor Dr. Frances Tuer, Ph.D., MBA Upcoming Events Mentor Discussion and Refreshments

Your elevator pitches were great! You Understood the case Came up with some awesome solutions Stated your marketing ideas very well We are looking forward to some amazing reports!

Our speaker tonight: Dr. Frances Tuer Assistant Professor at DeGroote School of Business Human Resources and Management

(In)Effective Communication for Hi Skul Bizness Hearos Frances Tuer, Ph.D., MBA March 7, 2017

Tonight’s Agenda Intro to Persuasive Communication Elevator Pitch versus Business Plan Communication Model Influence Tactics How to Sabotage your Submission Readability Statistics are your Friend Get it Right: Citation and Quotation

Persuasive Communication Purpose of Communication Information Examples: Newspapers, journals, textbooks Entertainment Examples: Media, art, television Persuasion Examples: Commercials, advertisements

Elevator Pitch versus Business Plan “The Pitch” “The Plan” Informal/Conversational “Sizzle” and “Steak” Get to the Point Short “chunks” with selected details Leave them wanting to hear more! Don’t forget mini-bibliography Formal/Structured “Steak” and “Sizzle” Set up the Argument Longer sections with extensive detail Leave them wanting to sign you up! Don’t forget full bibliography When you’re at a restaurant you want your food to have a good balance of sizzle and steak. The sizzle is what gets you interested and the steak is what keeps you coming back. The pitch is the sizzle, the plan is the steak

Communication Model The sender of the message needs to be as clear as possible with what they want the receiver to hear. The receiver should not have to read twice or guess what the sender is trying to say. There needs to be clear communication channels throughout the process.

Influence Tactics Ways on how to work with people in your group

How to Sabotage Your Submission Poor First impression Solutions: Proof read all spelling, grammatical elements Difficult to navigate Solutions: Ensure everything flows sequentially when reading it in order Difficult to read Solutions: Have a friend or family member read over your report to ensure that the language is easy to follow Difficult to understand Solutions: After someone else reads the report, ask them about any parts that need clarification

Readability Statistics Are Your Friend MS Word File, Options Proofing Check off everything including Readability Statistics Click Review, Spelling and Grammar Make changes At the end, see a display like this Persuasive Communication Goals: Reduce % passive sentences Reduce # words per sentence (17 max.) Reduce reading level to Grade 10 at most Do not have run on sentences, be clear and concise

Citation and Quotation Anything that is NOT your own idea/information has to be CITED in the body of your work Anything that is not your own words has to be QUOTED and CITED in the body of your work. Every source that is cited in the body has to appear in the Bibliography. Let’s look at an example on the next slide Check out the McMaster citation guide for any questions about how to properly cite sources

Get it Right – Citation and Quotation White House says upcoming Trump budget will hike defence spending by 10%, make cuts to domestic programs - no info “White House says upcoming Trump budget will hike defence spending by 10%, make cuts to domestic programs” – quoted by not fully cited According to the National Post, “White House says upcoming Trump budget will hike defence spending by 10%, make cuts to domestic programs” – fully quoted and fully cited In your bibliography the source would be the National Post, not the White House, because you were not in on the phone call! IMPROPER CITING IS PLAGERISM – if you are not sure, ask your mentor or one of the exec team!

Takeaways Only get one shot Identify the strengths of each team member Leverage those strengths through strategic deployment on parts of each communication Everyone needs to take accountability for ensuring the final product is as good as it can get Use outside resources in ethical and approved ways

Upcoming Event-Seminar 3 Date: March 14, 2017 Location: JHE 210 Time: 6:00-7:30PM Drop in session – no speaker or agenda to follow An excellent time to meet with your mentors and get in some great discussion and help with your report Please email your mentor to let them know if you will be dropping in or not. All seminars will be in JHE 210 from 6:00PM-7:30PM

Upcoming Event-Seminar 4 Date: March 21, 2017 Location: JHE 210 Time: 6:00-7:30PM Motivational Speaker Wali Shah, A Canada’s Top 20 Under 20 Alumni will give you some pointers on “Making it all the way to the end!” Interaction with mentors and participants Food & drinks will be provided Wali Shah   Artist-Educator- University of Toronto  Canada's Top 20 Under 20 Alumni 3M National Student Fellow This will be an awesome seminar – do your best to be there! All seminars will be in JHE 210 from 6:00PM-7:30PM

Check us out online! HSBH Website: http://hsbh.degroote.mcmaster.ca/ Facebook: High School Business Heroes Twitter: @HSBH_McMaster YouTube: HSBH McMaster Website: find packages, seminar powerpoints, information about HSBH, pictures Facebook & Twitter: updates for important deadlines and seminar dates, posts pictures on Facebook Youtube: podcast from seminars

Contact Information Your Mentors You should have your mentor’s e-mail addresses – if not, let us know Co-Chairs Nick Davies and Mitchell Hawkes hsbh@mcmaster.ca Mentorship Coordinators Nevine Hamwi and Emily Han mentorship.hsbh@gmail.com

Questions, comments, concerns? Your pizza and mentors are ready for you! Start working on those reports! Good luck, and see you at our next seminar! Ask your mentors any questions in the meantime