Toughbook 54 Go to Market June 2016.

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Presentation transcript:

Toughbook 54 Go to Market June 2016

OBJECTIVES & POSITIONING

Positioning Statement The Toughbook 54 is the world’s lightest and thinnest semi-rugged laptop in its class.

Value Proposition Customers with shrinking budgets in these tight financial times are looking at ways to stretch their IT spending dollars. For customers who don’t need fully-rugged, semi-rugged is a great solution (aka “rugged enough”) At the other end of the spectrum, there are customers who require high performance rugged computing product with a powerful CPU, graphics and great display. The Toughbook 54 comes in 4 different models to fit various customers needs. Lite Prime Gloved Multi Touch Performance

Difference Between the 4 Models Feature Lite Prime Gloved Multi Touch Performance Resolution HD (768p) FHD (1080p) – 1000 nit FHD (1080p) Graphics Intel AMD FirePro M5100 Daylight-readable No Yes (1000 nit) Screen Technology AG AR, AG AR, AG, IPS, Direct Bonding Fan(s) Single Dual RAM 4-8GB 4-16GB 8-16GB HDD (primary) 500GB 5400rpm 500GB 7200rpm Optional 2nd Drive Yes Integrated Options Limited Set Full Set Weight & Battery Life 4.2 lbs & 9 hrs 4.4 lbs & 11 hrs 4.6 lbs & 11 hrs Height 1.2” * 1.5” https://pcus1.sharepoint.com/sites/PSCNA/DocumentCenter/LRC/Toughbook%2054%20Mk2%20Models%20Spec%20Comparison.pdf * 1.5” with certain integrated options

Product Key Features - 14" HD (768p) and FHD (1080p) Displays Toughbook 54 Competitors - 14" HD (768p) and FHD (1080p) Displays - Available Daylight-readable 1000 Nit Gloved Multi Touch Display - Desktop Class Performance with Available Discrete Graphics and Dual Fans - The World's Lightest 14" Semi-rugged Laptop — 2 lbs. Lighter than the Competition - MIL-STD-810G and IP51 Certified Magnesium Alloy Design with Built-in Handle - Available 2nd Drive, Hot-swappable 2nd Battery, 2nd LAN, Serial, DVD, Antenna Pass-through, SmartCard Readers and More Fine Tip Capacitive Stylus Pen Dual Storage Drives (up to 1TB x 2) Optional Rugged Fischer USB

Benefits of Dual Storage Drives Expanded storage A + B Hybrid storage allows fast boot up but cheaper than all SSD Use SSD for boot up and data access frequently, HDD for rest Supports RAID Mirroring Backup data simultaneously

Competitor Analysis Feature Toughbook 54 Dell 14 Rugged Getac S410 CPU Intel i5 LV – gen 6 Intel i5 LV – gen 4 Graphics Performance Good Poor (Average with option) Screen Resolution 14.0” Up to FHD (157 PPI) 14.0” HD (112 PPI) Touch Technology Gloved Cap. (Touch model) Gloved Res. (Touch model) Screen NIT 1000 (Touch model) 700 (634-753) Hard drive 500GB 7200rpm (5400rpm Lite) 500GB 5400rpm 500GB (unknown rpm) Dual Drives Optional (up to 1GB) No Optional (up to 256GB) Weight 4.2 - 4.6 lbs. 6.6 lbs. 4.9 - 5.5 lbs. Starting Thickness 1.2” 1.7” 1.4”

Major Mk2 vs Mk1 Differences Uses latest gen Intel CPU (6th gen) for better performance Intel Core i5-5300U 2.3GHz  Intel Core i5-6300U 2.4GHz Worked with factory to adjust SSD prices to line up better with the market 256GB SSD mk2 option offered for same price as mk1 128GB SSD ($250 SRP savings!!) Stylus pen holder is now an option – not field upgradeable DVD / 2nd Battery / PC Card / Media Bay SmartCard / Stylus Pen Holder Dual pass is now standard (WWAN/GPS)

TARGET VERTICALS & USE CASE APPLICATIONS

Verticals & Use Cases Public Safety Federal Enterprise Retail Target Segment Primary Use Cases Public Safety Police (In-vehicle, Investigations), Command Staff Desk Computer Federal GIS and Situational Mapping, Tactical Communications, In-vehicle, Enterprise Automotive Service Bay, Repair Service, Insurance, Financial Services Retail Store Management, Concierge Service Healthcare Carts on Wheels Broadcast Video production and editing

Backup

Options* Option Area 1: DVD / PC Card / 2nd Battery / Insertable SmartCard / Stylus Holder (choose up to 1) Option Area 2: GPS / 2nd LAN / 4th USB (2.0) / Rugged Fischer USB (choose up to 1) Option Area 3: Fingerprint / Contactless SmartCard/NFC Any Combination Options: 4G LTE multi carrier, no wireless, serial, VGA, 1080p webcam, Insertable SmartCard (bottom), i7 CPU Panurgy Configurable: All options except i7 * i7, 16GB(8+8), dual drives, GPS, dual pass, fingerprint, contactless SmartCard/NFC, 2nd LAN, 4th USB (2.0), Rugged Fischer USB, webcam, PC Card, serial, bridge battery are not available on Lite model.

Bottom Panels Normally flat Except on - all Performance Models regardless of config - or Prime/Lite/Touch with any of the following: Insertable SmartCard (bottom), 2nd LAN, 4th USB (2.0), Rugged Fischer USB, VGA, Serial Adds 1/3” thickness No additional weight

Toughbook 54 vs 53 Comparison 1.2” 4.4 lbs+ 10.7” 54 Performance 1.5” 4.6 lbs + 10.7” Toughbook 53 5.6 lbs + 2.2” 1.8” 11.1”

SmartCard Readers Contactless SmartCard/NFC Insertable SmartCard Insertable SmartCard (bottom) Insertable SmartCard (media bay) Contactless + Insertable = yes (media bay) (bottom) Type Requires xPAK PC height Ease of Use Mutually Exclusive With Contactless SmartCard/NFC No (flush bottom) 1.2” Very Easy Fingerprint Insertable SmartCard (bottom) Yes 1.5” Average n/a Insertable SmartCard (media bay) Easy DVD, PC Card, 2nd Battery, Stylus Pen Holder

Accessory Sku # Comments Havis Vehicle Dock CF-H-PAN-423 CF-H-PAN-421-P & 421-2-P CF-H-PAN-422-P & 422-2-P (w/power) Cradle (no electronics) Dock (no pass & dual pass) – no LIND power supply Dock (no pass & dual pass) – with LIND power supply Gamber-Johnson Vehicle Dock 7160-0578-00 7160-0577-00-P & 02-P 7170-0250-P & 0251-P (w/power) Panasonic Desktop Dock CF-VEB541AU Media Bay 2nd Battery CF-VZSU0KW Not available with DVD, PC Card, SmartCard (media bay) Long Life Battery CF-VZSU0PW Standard on Prime, Gloved Multi Touch and Performance models. Lightweight Battery CF-VZSU0LW Standard on Lite Model. Battery Charger CF-VCBTB3W LIND Car Charger CF-LNDDC120 AC Adapter CF-AA5713AM Same as 53. Stylus Pen CF-VNPM11U Standard on touch model (no tether). Same as M1. 14.0” Protective Film CF-VPF17U Standard on Gloved multi touch model. Always On Case TBC54AOCS-P Fits any 54 (slim or tall bottom).