New Catalyst 4500 Bundles & Offering

Catalyst 4500 Cost Optimized Switching Customize to Optimize $$$ New reduced pricing for highly available configurations 3 software feature sets: LAN Base, IP Base, Enterprise Services Low cost entry point offering with LAN Base: ~$200/port Decline in price/port for higher port count Upgrade option to IP Base or Enterprise Services License option for uplinks: 4x1G to 2x10G Low service pricing and limited lifetime warranty Smart Call Home: Reduce Downtime Line card reuse Investment protection with easy upgrade options

Catalyst 4500 Leader in Modular Switching Leadership in Innovation Performance First enterprise switch to support PoE+ ISSU: Reduce planned downtime OSPF for routed access Enterprise Services software for Sup6L-E True control-path & data-path redundancy Real-Time power monitoring Lower power: Idle slot optimization Flexible QoS Upgrade only line card to comply with new future standards like Energy Efficient Ethernet Highly available platform for maximum resilience

Best of Breed Borderless Access: Catalyst 4500 E Series Platform Non-Redundant High Density Enterprise Campus Access Redundant Virtualized Campus Enterprise Services** @ $10,000 Enterprise Services** @ $10,000 Enterprise Services** @ $10,000 Starting List Price @ $298/port* NEW Increase ROI through maximum use of resources Intelligent Campus Starting at $267* IP Base @ $10,000 IP Base @ $10,000 IP Base @ $10,000 Any-to-any user experience and Automated operational manageability Plug N Play Campus Starting List Price $200/port* 3/6slot bundles Sup6L-E LAN Base 7 slot bundle Sup6L-E LAN Base 10 slot bundle Sup6L-E LAN Base Reduced OpEx enabling converged Unified Communication (UC) & data *Does not include service pricing **Enterprise Services on Sup6L-E in Q2CY10

Plug N’ Play Campus Portfolio Cisco Catalyst 45XX 10/100/1000 PoE Plus Ready Bundle C4503-E Bundle WS-C4503E-S6L-48V+ $11,000 (44% off LP) C4506-E Bundle; WS-C4506E-S6L-96V+ $18,000 (44% off LP) 4503-E Chassis SUP6L-E 48 Port 10/100/1000 PoEP LAN Base IOS Image 44% off SMARTnet pricing 45% off SmartFoundation pricing 4506-E Chassis SUP6L-E 96 Port 10/100/1000 PoEP LAN Base IOS Image 44% off SMARTnet pricing 45% off SmartFoundation pricing Enable 10GE = $4,000 IP Base Upgrade = $10K Enterprise Services* Upgrade from LAN Base = $20K C4507R-E Bundle WS-C4507RES6L-96V+ $22,000 (40% off LP) Shipping Shipping C4510R-E Bundle WS-C4510RE-S6-96V+  $30,000 (37% off LP) 4507R-E Chassis SUP6L-E 96 Port 10/100/1000 PoEP LAN Base IOS Image 54% off SMARTnet pricing 45% off SmartFoundation pricing 4510R-E Chassis SUP6-E 96 Port 10/100/1000 PoEP LAN Base IOS Image *Enterprise Services on Sup6L-E in Q2CY10

Promotion for Redundant Systems Aggressively Priced Options for Upsell and Competitive Situations Ex. 4507R-E Bundle LAN Base IOS Also, applicable on 4510R bundles $12,000 Redundant Sup6L-E with IP Base Support $10,000 Enterprise Services Support $4K 4506-E Bundle LAN Base IOS IP Base Support $10,000 Upsell to IP Base 4507R-E Bundle + IP Base = $32k 4507R-E Bundle + 2nd Sup + IP Base = $34k Upsell to Enterprise Services 4507R-E Bundle + Ent = $42k 4507R-E Bundle + 2nd Sup + Ent = $44k *Enterprise Services on Sup6L-E in Q2CY10

Introducing New Catalyst 4500 Power Supply Pricing SKU Product Description Old List New List PWR-C45-6000ACV Catalyst 4500 6000W AC dual input Power Supply (Data + PoE)  $4,995 $3,995 PWR-C45-4200ACV Catalyst 4500 4200W AC dual input Power Supply (Data + PoE)  $2,995 PWR-C45-1300ACV Catalyst 4500 1300W AC Power Supply (Data and PoE)  $1,495 $995 * Price change expected ~Feb ’09. For questions, please email ask-c4500-pm@cisco.com

IOS Features Comparison—LAN Base vs. IP Base Features (partial list) LAN Base Image IP Base Image 10G Uplink Use Yes - $4k License Yes SPAN (# of Sessions)—Port Mirroring 2 sessions 8 sessions EnergyWise MLD Snooping Flex Link PVST+ & RPVST+ Smarports (Role-Based MACRO) ePoE Auto QoS EEM No EEM & EOT integration EIGRP Stub GLBP HSRP and VRRP ISSU L2PT and Q-in-Q Location Services Multihop SXP (CTS) PIM SM/DM SmartCallHome SSO TDR WCCP Ships with 45xx Bundles Upgrade ($10,000)

Catalyst 4500 IP Base vs. Competitor Features Catalyst 4500 IP Base License $10,000 Example: ProCurve 5412/5406 Bundles 10GE Uplinks Purchase Module $5,099 AutoQos EnergyWise Location Services SmartPorts SmartCallHome TDR PVST+ Embedded Event Manager (EEM) Expanded ACL Support (32K) Time Based ACLs MLD PIM SM/DM License - $2,999 802.1x Full Capability (User Identity) License - $5,499 Total $10,000 $13,597 26% savings 9

Catalyst 4500 Service Offerings Special Bundle Service Pricing WS-C4503 (non-bundle) WS-C4506 WS-C4507R WS-C4503E-S6L-48V+ WS-C4503E-S6L-1300 WS-C4506E-S6L-96V+ WS-C4506E-S6L-1300 WS-C4506E-S6L-2800 WS-C4506E-S6L-4200 WS-C4507RES6L-96V+ SMART Net 1yr $1,764 $1,848 $2,770 $956 $1,040 $1277 SMART Foundation $970 $1,016 $1,524 $526 $572 $708 3yr $2,183 $2,287 $3,428 5yr $2,911 $3,049 $4,571 44% savings 44% savings 54% savings 45% savings 45% savings 45% savings Service SKUs automatically loaded for Catalyst4500 products on Cisco Configurator Example pricing is for 8x5xNBD contracts

Compare Cisco and Competitor’s Services Service Element Competitor Cisco Warranty Care Packs Warranty (2K 3K, 4K) Smart Foundation (only 4503E, 4506E, 4507R-E, 2K, 3K) SMARTnet Duration of coverage Lifetime ▪ Mainly 3 years ▪ Sometimes 1 year (Fan and power supply are limited to 5 years.) ▪ 1-year renewable (45% < SNT NBD) ▪ 25% off 1-yr price for 3 yrs or 40% off 1-yr price for 5 yrs ▪ Annual contracts ▪ Multi-year contracts TAC hours Vary 24x7 Free 90-days 8x5 TAC (only on 2K-S and 3K-X) 9x5 to SMB TAC 24x7 Cisco TAC Web support Yes For downloading SW releases only Cisco.com SMB knowledgebase Cisco.com knowledgebase Advance hardware replacement (AHR) NBD if parts are in stock, 2 days or more if not ▪ 13x5x4 AHR ▪ 24x7x4 AHR ▪ 24x7 SW ▪ HW/SW support 10-day AHR (on all) NBD (only 2K-S and 3K-X) NBD AHR ▪ 8x5xNBD AHR ▪ 8x5x4 AHR ▪ 24x7x2 AHR On-site support No Bug fixes, updates and upgrades Free for now as part of lifetime warranty, though policy is in slow-motion transition Lifetime bug fixes & updates for LAN Lite, LAN Base & IP Base images ▪ Free SW bug fixes ▪ For-fee updates and upgrades. (if not already covered by Standard Warranty Covers bug fixes, updates and upgrades within a licensed feature set

Borderless Networks Campus Core/Distribution Catalyst 4500 Switch & Wireless Controller NEW May ’10 SBA Campus Foundation Bundle: $44,000 BN-A2-CF2-SBA-K9 Bundle Includes: 1x AIR-CT5508-50-K9 1x 4507R-E 1x Sup6L-E IP Base 1x WS-X4624-SFP-E 32% off List Price Support a Converged Wired-Wireless Network Simplified Ordering/Deployment of Robust Network Core/Distribution 12

How to Close the Deal Cisco Switching Offers Against Competition 2960 & 2960-S LAN Lite Switches Entry to Cisco Experience 45xx-E Modular Bundles Flexible Upgrade Path 4503E @ $11K (no ps), 10/100/1000 PoE Plus, scalable from 48 to 96 ports 4506E @ $18K (no ps), 10/100/1000 PoE Plus, scalable from 96 to 240 ports 4507RE @ $22K (no ps), redundancy capable 10/100/1000 PoE Plus, scalable from 96 to 240 ports 4510RE @ $30K (no ps), redundancy capable 10/100/1000 PoE Plus, scalable from 96 to 384 ports FE and GbE on 8, 24, and 48 ports PoE support up to 15.4W per port Basic QoS, standard availability and multicast features Entry-level security and network admission control Link connectivity and cable diagnostics for enhanced troubleshooting LLW and enhanced LLW, FlexStack Architectural Selling Smart Foundation Entry Level Support 2K, 3K, 4503E, 4506E, 4507R-E, 4510R-E 25% Off 3 Yr, 40% Off 5 Yr NBD Hardware Replacement 8 AM–5 PM TAC Access Online Troubleshooting; SW Bug Updates Borderless Networks Campus Core/Distribution bundle with 4507R and Wireless Controller 32% List Price Smart Business Architectures Leverage Cisco’s design, deployment, and configuration guides Quote SBA bundles (at least 10% of List)

Winning Competitive Sales Strategies Play Offense! Sales Strategy Cisco Partner sales team proposes high-value, feature-rich Cisco-based solution. Low cost competitor tries to jump in with a lower value, stripped down solution as a "bait and trap". Partner can now use these new lower cost Cisco solutions to illustrate “you get what you pay for” If customer is still absolutely convinced that low price is everything, and does not want value-add capabilities, then these new lower-price Cisco offerings will help close the deal for a Cisco partner, and keep the customer happy.

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