a joint research in Central Eastern Europe Visitor survey a joint research in Central Eastern Europe

Objectives To have an undeniable document on the basis of which To generate useful sales / marketing arguments (with full credibility towards CEE) International comparability Presenting CENTREX as No. 1. in the region

First ever such research Achieved First ever such research 18+17 exhibitions and fairs In 5 countries By 11 organisers In 11 cities Over 6,200 visitors

Hopes deriving from research Arrived at some good, presentable and reliable, unquestionable results Answers fell very close to each other – little deviation – things are similar Encouraging data – sometimes too good Are tasks similar?

Used by CENTREX Publicity – Press release, press, exhibition industry associations Presentations, lectures, active participation at marketing communication and management events Printed a survey report Presenting complimentary copies to top partners Available for sale e.g. for marketing communication agencies

By members / associations Some arguments already presented in the document. Some recommendations can be discussed and ideas exchanged together Strong educational, promotional tasks: Presentations, lectures at marketing communication platforms in each country To chambers, press, trade associations Continued promotion towards educational institutions

Findings (1) Average 2-3 fairs visited a year Over 50 p.c. without preparations For 35 p.c. distance does not play role (Should be better used by more preparations

Findings (2) Experience shared with average 5.5 persons Multiply visitors number, reach to compare with other media, market value! B2B visitor quality – bosses also visit – 53 p. c. B2B – 53 p. c. gives report back home Need to learn much, summarize – have to work, message surely gets through

Findings (3) Good previous experience builds brand Visit objectives Know about fairs: 38 p. c. remember and mention as from earlier last years Visit objectives 68 p. c. finding new products, suppliers, ideas 64 p. c. need fresh information for decision Visitor quality!

Findings (4) Ranking NO. 1. in comparison to other marketing communication tools (for certain marketing and sales objectives of visitors) 80-83 p. c. say fairs will remain useful and efficient for them in next 5-6 years – so they will stay These are sales arguments towards exhibitors - visitors find us useful and important

A few graphs …

How far do you travel to fairs?

How many persons you share experiences of your visit with?

Main reasons / motivation to visit

Are exhibitions useful for your business?

Rankings: Getting objective market overview No.1.

Finding new sources, products, ideas No. 1. (1 - highest, 5 - lowest efficiency)

Preparing business decisions No. 1. (1 - highest, 5 - lowest efficiency)

Tool for personal development No. 1. (1 - highest, 5 - lowest efficiency)

Shall exhibitions remain useful for your business in the next 5-6 years?

Thank you for your attention! CENTREX UNION H-1101 Budapest, Albertirsai út 10. Phone: +36306197646, +36309485124 E-mail: info@centrexstat.org www.centrexstat.org