Meet Your Conversion Goals With Copy That WORKS! MintCopy Inc. September 2008 © 2006 Capgemini - All rights reserved

What you can expect in this presentation… Introduction to MintCopy Inc. Service offering How do people read? Writing compelling copy Align your copy to meet your conversion goals The difference between conversion and diversion The MintCopy WRITE™ Why choose MintCopy for your business? Questions, Feedback, Comments? © 2008 Mint Copy - All rights reserved

MintCopy Inc. – An Overview Provide content for a variety of print and online communication needs Team of professional copywriters specialized in Internet marketing techniques Writers located across Canada, USA, UK, India, Africa and the Middle East Company headquarters in Mississauga, Ontario, Canada Authorized Supplier in the WSI e-marketplace since September 3rd, 2008 Managed by Sheetal Pinto − 15+ years in corporate communications and PR experience, including WSI Contact us via email: results@mintcopy.com On Skype: MintCopy Toll free in North America: 1.888.MINT.003 Visit us online: www.MintCopy.com © 2008 Mint Copy - All rights reserved © 2006 Capgemini - All rights reserved

What do we offer? Website copy eNewsletters Search Marketing Copy Copy for flyers / brochures News articles / Press releases Industry whitepapers Positioning and key messages Brand communication Sales Letters / Customer Newsletters PowerPoint Presentations Speech Writing and much more! © 2008 Mint Copy - All rights reserved © 2006 Capgemini - All rights reserved

Understanding online reading patterns Writing for the Web is not the same as writing for print. When people read online (if they do!) They don’t READ, they SCAN They don’t like long, scrolling pages, but prefer short and to the point text They absolutely don’t want marketing fluff, they want substance They want to scan easily without tripping up on complex words and phrases Copy Fact: A study conducted by John Morkes and Jakob Nielsen, re-writing Web content so it was more concise, scan-able, and objective rather than sales-oriented) created a 159% increase in measured usability. © 2008 Mint Copy - All rights reserved © 2006 Capgemini - All rights reserved

How to write copy that works – the ABCs…and D, E as well! Be Authentic – Say what you know and say it with authority. Clarity and truth still work! Be Brief - Brevity holds the key. “Short words are best and old words that are short are best of all.” – Winston Churchill Be Compelling – The essence of good copywriting is to compel the user to react Be Direct – Speak to your target audience and address their needs Be Engaging – Solve a problem, answer a question, create more desire, coerce an action © 2008 Mint Copy - All rights reserved © 2006 Capgemini - All rights reserved

Where copy meets conversion Think about why people come to your website? To view the pretty pictures? To amuse themselves? To read good quality information? - Maybe. But truly, most of us go to the Web because: We have a task. There is something we need to do. There is a problem we need to solve. We must REACT, not have to THINK. © 2008 Mint Copy - All rights reserved © 2006 Capgemini - All rights reserved

Conversion or Diversion? So what helps us Do? What makes us React? - The Written Word. The ‘Oxygen’ for the Web. Persuasive, clear, clean and refreshing copy that helps us focus on the task at hand. We need call to action and a reason to act. Conversion, not diversion. © 2008 Mint Copy - All rights reserved © 2006 Capgemini - All rights reserved

The MintCopy WRITE™ Website copy Review for Increased Traffic website? How can I increase conversions on my website? Engagement™ © 2008 Mint Copy - All rights reserved © 2006 Capgemini - All rights reserved

The MintCopy WRITE™ © 2008 Mint Copy - All rights reserved © 2006 Capgemini - All rights reserved

Because MintCopy gives you Fresh Copy, Refreshing Results! © 2008 Mint Copy - All rights reserved

Questions, Feedback, Comments? © 2008 Mint Copy - All rights reserved © 2006 Capgemini - All rights reserved

Toll free in North America: 1.888.MINT.003 Thank You www.MintCopy.com Contact us via email: results@mintcopy.com On Skype: MintCopy Toll free in North America: 1.888.MINT.003 © 2006 Capgemini - All rights reserved