WHAT WE DO: ENGAGE CREATE DISTRIBUTE
50% OF THE INTERNET UNIVERSE DISTRIBUTE/REACH & SCALE WE REACH 107M MONTHLY UNIQUES 50% OF THE INTERNET UNIVERSE COMSCORE Key Metric Q1 2012
LEVERAGE BREADTH AND SCALE OF THE EVOLVE PORTFOLIO CREATE/WHAT WE DO LEVERAGE BREADTH AND SCALE OF THE EVOLVE PORTFOLIO DEEP AND WIDE AUDIENCE IMPACT AUDIENCE SURROUND
SHEKNOWS DAILY DELIGHTS HUB DISTRIBUTE/DEEP & WIDE WRIGLEY EXTRA DESSERT DELIGHTS SHEKNOWS DAILY DELIGHTS HUB SK INFLUENCER BOARDS SK CUSTOM GAME SK MOBILE APP totallyher AND GN AUDIENCE EXPANSION
WRIGLEY EXTRA DESSERT DELIGHTS DISTRIBUTE/DEEP & WIDE WRIGLEY EXTRA DESSERT DELIGHTS VIDEO INTERACTION RATES ABOVE CPG INDUSTRY AVERAGE DYNAMIC LOGIC: POSITIVE BRAND LIFT & ONLINE/OFFLINE STUDIES PROGRAM RENEWED FOR 2ND YEAR
FAST LIKE FiOS FOR VERIZON DISTRIBUTE/DEEP & WIDE FAST LIKE FiOS FOR VERIZON TH – PRE-ROLL GN – PRE-ROLL CR – VIDEO OVERLAY TFS – VIDEO OVERLAY Marketer rich media averages Q1 2011
HAIRSTYLE LOUNGE BY AUSSIE (P&G) DISTRIBUTE/DEEP & WIDE HAIRSTYLE LOUNGE BY AUSSIE (P&G) IN 6 MONTHS: PROMOTIONAL BANNERS ON TH CONTENT PUSHED TO AUSSIE.COM CONTENT WIDGET PUSHED TO TH ADVERTORIAL ADDED TO TH
DISTRIBUTE/AUDIENCE IMPACT MENTOS Up2U GUM NEARLY 30 SITES: IN 3 DAYS
DISTRIBUTE/AUDIENCE IMPACT STRIDE GUM 2.0 20 SITES ACROSS GN & CRAVE
THE SYNDI SCALABLE MULTI-TABBED CREATIVE UNITS WITH: AUDIENCE SURROUND/THE SYNDICATION WIDGET THE SYNDI SCALABLE MULTI-TABBED CREATIVE UNITS WITH: VIDEO, SOCIAL FUNCTIONALITY, POLLS, ETC SOCIAL FUNCTIONALITY ENABLED BY ANY NUMBER OF SOCIAL SHARING PLATFORMS
AUDIENCE SURROUND/EFFICIENT REACH THE SYNDI SYNDICATION WIDGETS AND/OR STANDARD RON ADS CAN BE OFFERED AT SCALE AND EFFICIENT CPMS
THE BENEFITS BIGGER IDEAS SCALE CONSISTENCY THE BENEFITS/GOING BIG WITH EVOLVE THE BENEFITS BIGGER IDEAS When you aggregate two or more properties, the corresponding budgets allow us to generate bigger content ideas. SCALE In some cases you can more than double your audience reach by combining properties behind one idea vs. Getting smaller ideas from the individual properties. CONSISTENCY The evolve approach is always one big idea that is expressed across our entire family of properties (in your target). It’s the right thing to do from a brand/marketing standpoint.
THE BENEFITS BETTER TARGETING MEDIA EFFICIENCY RESEARCH THE BENEFITS/GOING BIG WITH EVOLVE THE BENEFITS BETTER TARGETING More impressions = better targeting when it comes to audience, re-targeting and behavioral. MEDIA EFFICIENCY For certain larger spends, we will incentivize spending by offering significant bonus media. RESEARCH Will include vizu for most campaigns. For certain larger spends, we will include dl, ie or any other research that you choose.
EVOLVE MALE SITES OFFER: HIGHEST REACH M18-34 THE BENEFITS/SCALE FOR MEN EVOLVE MALE SITES OFFER: HIGHEST REACH M18-34 MALE 18-34 COMSCORE Q4 2011
EVOLVE FEMALE SITES OFFER: HIGHEST REACH W18-34 & MOMS 25-54 THE BENEFITS/SCALE FOR WOMEN EVOLVE FEMALE SITES OFFER: HIGHEST REACH W18-34 & MOMS 25-54 WOMEN 18-34 MOMS 25-54 COMSCORE Q4 2011
THANK YOU! name.lastname@evolvemediacorp.com M: 123.456.7890