Legal Compliance & Making the Ask 1 1

Legal Compliance 2 2

Whom can you ask to donate? Under Federal Election laws and rules, ACRA Members may “solicit” or seek contributions for our Political Action Committee – RADPAC. Whom can you solicit? Members of the eligible ACRA class: Must be an ACRA Member U.S. Citizen (or permanent green card) Whom can you NOT solicit? Non-ACRA Members (general public) Foreign Nationals What is a solicitation? All solicitations require legal disclaimer and can only go to ACRA members: Straightforward request for contributions (the “ASK”) Giving information on how to contribute ANY statement encouraging support for RADPAC What is not a solicitation: Letting people know of the existence of RADPAC General update of only statistics – how much has been raised, who has given, thanking donors 3

Legal Disclaimers RADPAC LEGAL DISCLAIMER - You must notify the perspective donor the following: - Contributions are voluntary – an individual may refuse to contribute without reprisal and all guidelines are merely suggestion, no minimum contribution may be required. - Donations to RADPAC are used for political purposes. RADPAC Additional Legal Information: - Federal law requires us to use our best efforts to collect and report the name, mailing address, occupation, and name of employer of individuals whose contributions exceed $200 in a calendar year. - Contributions are not deductible for Federal income tax purposes and are not charitable contributions. - Corporations are prohibited by law from making contributions in connection with federal elections. Any corporate contributions received will be used by the ACRA to pay expenses associated with operating RADPAC and will not be used for direct candidate contributions. - Federal law allows an individual to contribute a maximum of $5,000 per calendar year to a single PAC. 4

Hard Money vs. Soft Money FEC regulations prohibit corporate contributions to be used in connection with federal elections. Corporate contributions are consider “soft” dollars and will be used for administrative purposes only. Personal contributions are “hard” dollars and will be used only to directly support candidates. RADPAC uses hard money to make contributions to federal candidates RADPAC uses soft money to pay for RADPAC travel, Verizon Center Suite access, and other operating expenditures of RADPAC ACRA Dues vs. RADPAC Contributions Dues made to the ACRA are different/separate than making a contribution to RADPAC 5

Basic Do’s and Don’ts! Do’s: Only ask members of the ACRA to donate! Explain the political purpose of RADPAC and that all contributions are voluntary Use testimonials to show personal reasons for joining Tell Potential Donors the following: PAC Contributions are not deductible for federal income tax purposes. Suggested amounts for contributions are merely suggestions - they may contribute more or less An individual’s decision to participate, and the level of participation is voluntary. An individual will not be disadvantaged by a decision not to participate PAC contributions are for political purposes only. Use phone calls or in person discussions to reinforce written appeals THANK YOUR PEERS Don’ts: Pressure donors – all contributions are VOLUNTARY Threaten reprisals of ANY KIND Ask non-members of the ACRA to donate or talk about how to donate to RADPAC when there are non-members of the ACRA listening. Answer questions you don’t know the answers to – if you come across questions you can’t answer, contact RADPAC 6

Making the Ask 7 7

Self-Reflection What makes YOU give? What’s YOUR personal story? What has changed from first time you gave to now as a member of the RADPAC fundraising team? Why you drink the kool-aid! 8 8

Knowing Your Fellow ACRA Members Know about the people you’re targeting: both personally and professionally (for instance, if they talk about having a few kids in college at the same time or complaining of spending a lot of money – take mental inventory) What motivates the person you’re asking – policy issues, being a “political player”, recognition? Put yourself in the other person’s shoes. 9 9

Before You Make the Ask Set realistic goals for yourself Organize process for tracking your outreach Practice your pitch 10 10

Double the Impact of Contribution Joe Schmoe, M.D. 123 Main Street West Chester, PA 19382 Pay to: Tom Smith for Congress Date: 1/1/2017 Two Thousand Seven Hundred and 00/100 $2,700.00 Memo: Campaign Contribution Signature American College of Radiology Association – RADPAC 505 9th Street, NW Suite 910 Washington, DC 20004 Pay to: Tom Smith for Congress Date: 1/1/2017 Five Thousand and 00/100 $5,000.00 Memo: Campaign Contribution Signature 11 11

How to Make the Ask Amount for Ask: Average contribution $350-$400 How to Contribute: wire transfer, checks, online When to Make Contribution: After Bonus! Make Process Easy (and Sound Easy) If don’t ask, you won’t get – BUT don’t be TOO pushy 12 12

After the Ask is Just as Important Follow-Up is VERY critical Write thank you note/email with specific info Keep notes on your solicitations 13 13

Peer-to-Peer Solicitations How to ask for Contributions: Face-to-Face: Attend regional conferences – state ACR Chapter meetings and make presentations RADPAC will update State specific slides for your presentation RADPAC can send extra collateral to present at the meeting Present to your practice or during grand rounds Phone Always follow up with an email to help facilitate the donation E-Mail RADPAC can send emails on your behalf or supply past donor lists to help with contact lists RADPAC can always let you know who donates so you know who to follow up with 14

RADPAC = THE Political Voice on the Hill RADPAC is the political action committee for the American College of Radiology Association and serves as the “political voice of radiology” on Capitol Hill. There are more than 145 healthcare provider PACs in Washington, DC, and RADPAC routinely ranks as one of the top 3 in both contributions raised and made each year. Each year RADPAC raises roughly $1.3 million from more than 3,000 radiologists across the country (only 14% of ACRA members). Each year RADPAC attends more than 500 fundraising events in Washington, DC, and makes close to $1 million in contributions for federal office (House & Senate only). RADPAC’s sole focus is supporting Members of Congress and federal candidates who are radiology-friendly, regardless of their political party. 15

Need for RADPAC In 2017, over 15% of Congress will be NEW as a result of the 2016 elections. Only 6% of the 535 Members of Congress have a healthcare background. Most don’t understand healthcare issues. Members of Congress need to hear from organized radiology about how the profession plays an essential role in the delivery of quality healthcare to patients. 16

Recent RADPAC ROI Preserved mammography screening coverage for women aged 40-49 until 2018. Inclusion of clinical decision support in SGR Patch. Lowered professional component imaging cuts from MPPR from 25% to 5% (Saving $352 million in imaging cuts). Medicare decision to cover low-dose CT for lung cancer screening. 17

Contribution Options for Practices 1) A group can have its radiologists write personal checks to RADPAC or fill out the contribution forms with personal credit cards and mail the contributions together as a package; 2) A group can have its radiologists contribute online at www.radpac.org using their personal credit cards and then send RADPAC a list of the radiologists in the practice; 3) A group can set up a wire transfer option where the entire practice elects to contribute to RADPAC. This allows radiologists to place their contributions into a separate bank account from the primary account of the practice to transfer the money to RADPAC’s bank account. The creation of a separate account is legally necessary to ensure the contributions do not come from the primary corporate account of the practice that is used for payroll, etc. This is often established by the practice manager and coordinated with RADPAC staff. - For “hard money” a practice must submit the names and amounts each individual radiologist contributed to the total amount donated. - When a practice writes a corporate check, that is deemed “soft money.” 18

RADPAC Contacts Ted Burnes Director, RADPAC & Political Education 1∙800∙227∙5463, ext. 4949 tburnes@acr.org Laura Henry Administrator, RADPAC 1∙800∙227∙5463, ext. 4543 lhenry@acr.org To learn more, visit radpac.org. @RADPAC on Twitter • “Rad Pac” on Facebook 19