Pallotta Installations Caitlin Pallotta Cassie Holloway Business 360 Professor Rossum Final Presentation

Background John Pallotta started it in 1997 No college degree Runs from home Kruger International Problem: attracting more clients 1 client can mean a loss of business, if KI does not use their service in the future Schools, universities, government facilities, hospitals, and businesses Hesitant to hire more staff, but has to to fulfill the demand No steps have been taken to reach out to new clients

Mission Statement To provide clients throughout Southern California with an excellent and satisfying furniture installation service that can be trusted through any purchasing process.

Competitive Enviornment Existing service is industrial furniture installation So-Cal Furniture Installations, Service West, and Showcase Facility Solutions Pallotta Installations promises excellent customer service given its small, dedicated staff So-Cal Installations is more successful because of the marketing strategies Utilize social media, online communication, and business-to-business partnerships

Marketing Objective Success would be to increase amount of clientsIncrease revenue Create strong relationships with clientsFormation of new relationships with potential clients

Marketing Environment Technological: Increasing dramatically, so Pallotta Installations must keep up or lose out on business Economic: Business and civilians are recovering from recession Tend to avoid unnecessary business purchases when possible This service may be considered a luxury

Customer Analysis Primary customers: Supporting customers: Schools and universities ULV, Citrus College, UCLA, and LMU Customers value the excellent work, customer service, and the knowledge of the business Supporting customers: Hospitals, office buildings, government facilities, businesses, home businesses, and other facilities that purchase furniture in bulk

Current Marketing Strategies Direct contact with Kruger International No social media No website No way for potential customers to contact him besides KI No marketing strategies

Research Methodology Customers are in need of furniture installation services for large amounts of furniture in industrial settings Benefit: not have to hire in-house staff to complete the installations when the services are sporadically needed Interviews and customer feedback

SWOT Analysis Strengths: Small business Good customer service Knowledgeable about the business People skills

SWOT Analysis Weaknesses: No promotion of business No social media No advertisements One client No pffice

SWOT Analysis Opportunities: Reaching out to other businesses Social media Word-of-mouth

SWOT Analysis Threats: Other furniture installation companies Rising fuel costs Insurance KI going out of business KI going to another company for service

Marketing Mix Product: Price: A service in which Pallotta Installations installs furniture in bulk Price:

Marketing Mix Place: Promotion: Southern California Social media Website Deals with contract furniture companies More commission if he refers people to KI

Proposed Tactics Social media – to promote word-of-mouth advertising Create Facebook page for potential customers to view and look at previous jobs Reach out to individual schools and universities

Evaluation All of Pallotta Installations’ clients heard about him through KI Customers think he is efficient and are happy with his services Don’t know of any marketing strategies No one has ever had a problem with Pallotta Installations directly Would hire him for business outside of KI Marketing ideas would be to show the business at local organizations, look at other furniture vendors, and create a website

Bibliography Perrault, William D., Jr., Joseph P. Cannon, and E. Jerome McCarthy. Basic Marketing. 19th ed. New York: McGraw-Hill Companies, 2014. Print.