Presenter’s name High School’s name and State NAME OF YOUR BUSINESS Presenter’s name High School’s name and State

Slide 1: Your Blue Ocean Pitch Start your verbal presentation with your ‘blue ocean pitch’, 2-3 sentences that describe the essence of your blue ocean business idea Show, on this slide, a high resolution image that is descriptive of your business. Include a compelling ‘blue ocean tagline’ for your business. A compelling tagline comprises of 5-10 words that concisely articulate your blue ocean and also advertise your offering authentically.

Slide 1: Your Blue Ocean Pitch Slide 1: Example Slide 1: Your Blue Ocean Pitch Reinforced cord that prevents damage, is personalizeable and also affordable. (LyfeCord – Winner of 2015 Maryland Blue Ocean Competition)

Slide 2: The Red Ocean Landscape Use the strategy canvas to describe the red ocean scenario you are up against Who are the major competitors in the market? What are their relative offerings? Draw your strategy canvas using the Blue Ocean Strategy Canvas app on the iTunes App Store (https://itunes.apple.com/us/app/blue-ocean-strategy-strategy/id645511279?mt=8) List key factors of competition on the horizontal axis Draw value curves to show how major competitors in the market deliver on those factors relative to each other

The Red Ocean Landscape: Video Gaming Industry 2006 Slide 2: Example The Red Ocean Landscape: Video Gaming Industry 2006

Slide 3: The Market Who’s your target market? Who are the customers that the industry players compete over? Are there noncustomers that they are not going after? Use the Three Tiers of Noncustomers framework to describe the market that you plan to target Learn more about the framework at https://www.blueoceanstrategy.com/tools/three-tiers-of-noncustomers/

The Market for Video Game Consoles Optional Slide: Example The Market for Video Game Consoles The Customers and Noncustomers Current Market – ‘Core Gamers’ e.g. young anti-social males First Tier – “Marginal Gamers” e.g., young adults, students etc. Second Tier – “Tried but refusing” e.g., sports enthusiasts, readers, etc. Third Tier – “Never Considered” e.g., the elderly, very young children, etc.

Slide 4: Your Blue Ocean Solution Describe your blue ocean idea using the Eliminate-Reduce–Raise-Create (ERRC) Grid Answer the following four questions to show how your idea achieves a leap in value for buyers and low cost for your company What factors have you eliminated that the industry takes for granted? What factors have you reduced well below the industry standard? What factors have you raised well above the industry standards? What factors have you created that the industry never offered? Prepare your ERRC Grid using the Blue Ocean Strategy Canvas app (https://itunes.apple.com/us/app/blue-ocean-strategy-strategy/id645511279?mt=8)

Nintendo Wii’s Blue Ocean Solution Slide 4: Example Nintendo Wii’s Blue Ocean Solution

Slide 5: Your Blue Ocean Strategy Use the strategy canvas to show how your blue ocean strategy will make the competition irrelevant Plot your to-be value curve showing what you have eliminated, reduced, raised & created Show how your value curve stands apart from all the competitors and achieves high value at low cost Draw your to-be strategy canvas using the Blue Ocean Strategy Canvas app (https://itunes.apple.com/us/app/blue-ocean-strategy-strategy/id645511279?mt=8)

Nintendo Wii’s Blue Ocean Strategy Slide 5: Example Nintendo Wii’s Blue Ocean Strategy

Questions and thanks Summarize your blue ocean business idea Slide 6: Wrap Up Summarize your blue ocean business idea What’s the exceptionally new value in your offering for the buyers? How will your company make money? How will you ensure the success of your business? Questions and thanks Answer any questions from your judges and the audience Thank the judges and the audience

Optional Slide: Your Team - How many people make up your current team? What are the current roles for the members of your team?

Optional Slide: Example (LyfeCord Team – Winner of 2015 Maryland Blue Ocean Competition)

Optional Slide: Your Results Describe any milestones that you have achieved so far. E.g. Is the product, prototype, or sample developed? Have first customers been acquired? Has a website been created? Have you lined up key partners and business advisors? Have you raised any money to fund the business? Have you filed for intellectual property, such as a patent?

Optional Slide: Example (LyfeCord – Winner of 2015 Maryland Blue Ocean Competition)

Optional Slide: The Problem You are Trying to Solve Use the Buyer Utility Map tool to identify the problem/s you intend to solve with your idea Use the Blue Ocean Strategy BEC/BUM app at the iTunes App Store to analyze buyer experience and plot the Buyer Utility Map (https://itunes.apple.com/us/app/blue-ocean-strategy-visualizer/id734747722?mt=8 ) Learn more about the tool at https://www.blueoceanstrategy.com/tools/buyer-utility- map/

Problems in the Video Gaming Industry - 2006 Optional Slide: Example Problems in the Video Gaming Industry - 2006