Agenda Wednesday, April 12th 2016 Review Overview of Survey (available in Scouting Life) What’s new and our goals for the 2017 campaign Regional Seminars Product Mix Campaign Kits Incentive Program Scout Popcorn website What’s returning in 2017? Thursday, April 20th The importance of Kick Offs and Info-Sessions Ordering and Delivery Show and Sell Cases vs. container Council Financial Reconciliation How to plan your Council budget Action Items

2016 in Review Survey conducted in December 2016 Over 4,300 respondents Group Feedback 49% do not set a sales goal 59% did not use the Scout Popcorn website… therefore relied on information to flow from Councils ASM Feedback 71% talk about popcorn year round A number of comments mentioned improved communication from Scouts Canada this year

2016 in Review Youth Feedback Parent Feedback 60% spend between 1-5 hours fundraising Does your participation contribute to your goals and adventures? 55% yes 45% no Parent Feedback Are prizes/incentives important to participation? 45% not at all 21% a bit 59% not aware of scholarship program

What’s new and our goals How are we addressing top issues and stakeholder feedback? Product lineup, pricing and “look” (+tins) Reimagined national incentive program Increase availability of support materials Direct Group-level engagement Improved point of sale system Increase regional training for Councils and Groups Continue improvements to communication

Regional Seminars Increase regional training for Councils and Groups Similar to the Spring seminars conducted in pre-2015 The focus will be on sales techniques, how to run a great Kick Off and what is new for the 2017 campaign Who’s invited? Mainly for Council Coordinators however Groups will be encouraged to attend as well. There will be a e-blast for registration. When? Various locations across Canada from June 5th to June 17th

Regional Seminar Dates City Date Councils St John’s, Newfoundland June 5th PM Newfoundland Council Halifax, Nova Scotia June 6th , PM NS, NB, PEI Council Coordinators London, Ontario June 7th, PM Battlefields and Tri-Shores Council Coordinators and Groups Toronto, Ontario June 8th , PM CEC, GTC, SWC and WPC and NOC Council Coordinators and Groups Victoria, BC June 10th , AM Cascadia Council Coordinator and Groups Vancouver, BC June 11th , AM Cascadia, PCC and FVC Council Coordinators and Groups within Vancouver Area Calgary, Alberta June 14th, PM Chinook Council Coordination Team and Groups within the area Edmonton, Alberta June 15th , PM NLC Council Coordination team and Groups within the area Regina, Saskatchewan June 16th , PM Saskatchewan and Manitoba Council Coordination Teams and Groups Ottawa, Ontario June 17th AM Ottawa and Quebec Councils

Product for 2017 Campaign Chocolate Lover’s tin Cheese Lover’s Collection Box Salted Caramel Corn Tin Chocolate Caramel Crunch tin Trail Mix Caramel Corn with Almonds, Cashews and Pecans Unbelievable Butter Microwave Popcorn White Cheddar Cheddar Cheese and Jalapeno Popping Corn $30 Scouts and Canadian Forces donation Return to Scouting is based on dollars and no longer on percentages Updated packaging including tins 5 products under $20

Campaign Starter Kits Provide more support materials direct to Group Groups will sign up using Trail’s End’s new Group tracker through the month of May Kits will be mailed early June Kits will be mailed out to Area Coordinators or Area Commissioners (to be decided at the Council level) For Scouters and Scouts Goal setting sheets Canadian path goal sheet Incentive sheet Order form Incentives Leave behind cards Thank you cards How to use Square For Marketing and Promotion Posters 8.5 x 11 & 8.5 x 14 For Parents Scout Popcorn Group Info sheet Scholarship information Scholarship form

Incentive Program 45% of parents report that Scouts Canada’s current incentive program does not motivate their child Average sale per youth = $182 First threshold to reach incentive program in 2016 = $250 A new national incentive program that serves two purposes: Performance and goal-oriented rewards distributed on an on-going basis during the campaign. No required threshold and every youth is rewarded Rewards top performing youth (threshold $2,500) by engaging and providing recognition

Goal-oriented rewards Lanyard and buttons No threshold All youth are eligible Ship directly to Areas making them more accessible to Groups Included in Campaign kits shipped early June Goal-oriented prizes: First sale Top seller in your section Made a plan: made a plan on how you are going to reach your goal Reached your goal: set your goal and achieve it! Sold one of each: sold one of each product including a military donation Fill a sheet Weekly top performer: this can be set by the Group whether it’s most improved, highest fundraiser etc.

Incentive - Top sellers recognition program Scout Popcorn Adventure Club Reward and engages top selling youth nationally Provides recognition to not only to the top seller in Councils but to all youth who reach over $2,500 Quarterly gear box shipped direct to youth throughout the year All products in box can be found at Scout Shop Over $150 worth of gear every quarter Universally age appropriate …And cool!

Scout Popcorn Adventure Club – Gear Box

New Scoutpopcorn.ca website! June 2017 The current Scoutpopcorn.ca is being remodeled as a marketing tool for external facing to promote Scout Popcorn Where will you be able to find all the documents needed for the campaign? My Scouts Campaign kits

What’s returning in 2017? Community thank you kits Canada’s highest fundraising Group stewardship Weekly communications and increased opportunities for Q&A Scout Popcorn on the Hill Participation at CJ

Questions?

Our next call is: Thursday April 20th 7pm-9pm EST

Agenda Wednesday, April 12th 2016 Review Overview of Survey (available in Scouting Life) What’s new and our goals for the 2017 campaign Regional Seminars Product Mix Campaign Kits Incentive Program Scout Popcorn website What’s returning in 2017? Questions? Thursday, April 20th Trail’s End - Recruitment Tracker Webinar The importance of Kick Offs and Info-Sessions Ordering and Delivery Show and Sell Cases vs. container Council Financial Reconciliation How to plan your Council budget Action Items

Recruitment Tracker Webinar

The importance of Area Kick Offs Engage with Groups Provide one-on-one time Looking for some ideas? Central Escarpment Council : Reached out to Groups to see who was interested in extra help to grow their sale. Shining Waters Council: Invite a Youth Spokesperson or Youth Commissioner to your Area Kick Offs to offer a first-hand experience of fundraising with Scout Popcorn

Ordering and Delivery Do Groups in your Council want to do a Show and Sell? Will your Council be ordering by Case or Container? Councils delivery dates must be confirmed by May 31st Tasting Kits will be available No layering for Councils

Council Financial Reconciliation You will be working with your Councils assigned Popcorn Accountant of Operation Manager Mandatory: Packing Slips The paperwork that comes with the delivered product Scan and Email to Michelle Taylor and Emilie Preston

How to plan your Council Budget Promotion, sales and Area Kick Offs Plan the budget with your Council Key 3 Budget numbers are split in sales and logistics Note: Budget numbers will be shared after this call

Quarterly - Important Dates & Deadlines Task Deadline Determine Show & Sell interest in your Council May 15th Determine Popcorn delivery date(s) and location(s) May 31st Plan Scout Popcorn budget with CK3 Plan locations and dates of Area Kick Offs Determine Order sheet needs Introduce yourself to Groups and make sure they know you’re your Council’s point of contact for Scout Popcorn April 30th Familiarize yourself with new My Scouts page and Scoutpopcorn.ca (once live mid-June) June 30th

Questions?