INEBRIA 2009: Breaking New Ground Trevor van Mierlo1, 2 Telmo Ronzani3 Isabel Weiss3 Lucas Figueroa4 Breanne John 1 John Cunningham5 1 Evolution Health Systems Inc. 2 University of Toronto MScCH Candidate 3 Universidade Federal do Juiz do For a 4Argentine Federation of Family Physicians 5 Centre for Addiction and Mental Health Translating Internet-Based Interventions for Global Access: a success story from the 5th conference of INEBRIA INEBRIA 2009: Breaking New Ground Gateshead UK October 16, 2009

CheckYourDrinking.net 2.0

CYD Final Report

Advantages to IBIs CYD takes less than 10 minutes to complete (probably 5) Anonymous Accessible 24 hours a day, 7 days a week Tailored Can be customized for differing demographics / cultures Results can be printed / emailed

Internet Reach Internet As of June 2009 approximately 1,668,870,408 people worldwide use the Internet In 2007 60 million Americans went online to seek health information In a recent general population survey, 81% of problem drinkers in Ontario, Canada, had home access to the Internet Mobile Phone Usage Mobile phone usage has doubled worldwide since 2000 Developing countries have lead this surge Estimated 4 billion mobile phone users by end of 2008

5th Conference of INEBRIA Ribeirão Preto, São Paulo, Brasil Trevor van Mierlo Sylvie Prevost Telmo Ronzani Isabel Weiss Lucas Figueroa

CYD: http://www.checkyourdrinking.net Current Languages: English, International French, Portuguese, Spanish (North American), Spanish (Argentinean)

General CYD Reach Map generated from: http://douweosinga.com/projects/visited?region=world

Translation Issues Lack of data (social norms, frequency) Data not broken into age/gender Lack of matching data Translation is an iterative process Long-distance communication (time consuming)

Next Steps **Promotion** Controlled trials Data comparison among countries New languages

Mission: To have freely accessible online brief interventions available for all languages and cultures, 24 hours a day Thank You! tvanmierlo@evolutionhs.com