Attitudinal Survey 2012 Ontario Adults 18+ March 2012.

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Presentation transcript:

Attitudinal Survey 2012 Ontario Adults 18+ March 2012

Perceptions of Advertising And the survey says… In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media Based on a number of attributes, people were asked to state which medium they believe delivers the most effective advertising messages Year after year television advertising is quoted as the top performer

Most Influential Advertising Ontario Adults 18+ Q. Which ONE of the following media carries advertising that you believe to be the most influential? Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012

Most Authoritative Advertising Ontario Adults 18+ Q. Which ONE of the following media carries advertising that you believe to be the most authoritative? Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012

Most Powerful Advertising Ontario Adults 18+ Q. Which ONE of the following media carries advertising that you believe to be the most powerful? Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012

Most Effective Advertising Ontario Adults 18+ Q. Which ONE of the following media carries advertising that you believe to be the most effective? Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012

Most Persuasive Advertising Ontario Adults 18+ Q. Which ONE of the following media carries advertising that you believe to be the most persuasive? Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012

Most Engaging Advertising Ontario Adults 18+ Q. Which ONE of the following media carries advertising that you believe to be the most engaging? Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012

Most Relevant Advertising Ontario Adults 18+ Q. Which ONE of the following media carries advertising that you believe to be the most relevant? Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012

Main Source for News Ontario Adults 18+ Q. Which ONE of the following media is your primary source for News? Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012