GDPR Impact

Topics 1 | GDPR’s Impact 2 | Case Study: Famous App Preparing for GDPR 3 | Case Study: Email Marketing Tool and ePrivacy 4 | Evolution of the Industry Supporting Privacy

Among the Most Highly Lobbied Legislation in EU History Extraterritorial Global Scope Data Protection by Design and Default Data Protection Impact Assessments Data Protection Officers Explicit Consent Obligations 72 Hour Data Breach Reporting Records of Processing Activities Data Portability and Erasure (Right to be Forgotten) Enhanced Subject Rights with Class Actions Restricted International Data Transfers Codes of Conduct and Certifications Security Tools Should Balance Risk, State of Art, Cost https://iapp.org/news/a/top-10-operational-impacts-of-the-gdpr-part-1-data-security-and-breach-notification/

Demonstrate Compliance and Accountability Operational Reform and Record Keeping Drives Action Extraterritorial Global Scope Data Protection by Design and Default Data Protection Impact Assessments Data Protection Officers Explicit Consent Obligations 72 Hour Data Breach Reporting Records of Processing Activities Data Portability and Erasure (Right to be Forgotten) Enhanced Subject Rights with Class Actions Restricted International Data Transfers Codes of Conduct and Certifications Security Tools Should Balance Risk, State of Art, Cost x 2 Demonstrate Compliance and Accountability https://iapp.org/news/a/top-10-operational-impacts-of-the-gdpr-part-1-data-security-and-breach-notification/

Privacy is a Human Issue Data Individual Security Privacy Personal Information

Organizations are Reacting 25,000 20,000 10,000 7,500 5,000

MARCH 23 SEPT 4

Accountability is Death by a Thousand Cuts Privacy Policy Controllers Processors Subjects Consent Uses Transfers Purpose Retention Customers Minors Employees Vendors Marketing R&D HR IT Cloud Government Analytics Support M&A Vendors Backups & Testing Operations

Case Study:

October 2014

2016

2016

Last Week Uber is pulling a heavily criticized feature from its app that allowed it to track riders for up to five minutes after a trip … as the ride-services company tries to fix its poor reputation for customer privacy. The change … restores users’ ability to share location data only while using the app…

Case Study: Looking Ahead to ePrivacy

Received: August 2nd, 2017

Received: August 7th, 2017

Received: August 14th, 2017 !

Evolution of the Industry of Privacy

The Good News

71 Tech Vendors in New Privacy Ecosystem

OneTrust Software Helps Implement the GDPR and ePrivacy Widely Used Technology Over 1,500 Organisations Large Global Team 200 Employees Readiness & Accountability Tool PIA & DPIA Automation Data Mapping Automation Website Scanning & Cookie Compliance Point: OneTrust is a global leader for privacy management AS FAR AS WE ARE AWARE Most widely used = 1,500 organizations Largest, Fastest growing dedicated team = over 150 employees Why Matters: Size and scale allows us to be the most cost effective, easiest to use, and most comprehensive solution Early market for privacy tools – growth trajectory is critical in evaluating the right long term partnership - There is so much technology that needs to be built, and a comprehensive integrated software will be 10x more efficient for a privacy program Transition: - This size and scale has allowed us to offer the most comprehensive platform available Subject Access Request Portal Consent Receipt Management Vendor Risk Management Incident & Breach Management

DPIA, Data Mapping, and Cookie Compliance Platform Free Tools Available DPIA, Data Mapping, and Cookie Compliance Platform OneTrust.com/IAPP

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