Introduction to Business & Marketing Writing Introduction to Business & Marketing

Review Review the following concepts: Communication Personal communication Professional communication Listening Verbal v. Non-verbal communication

What Is Writing? Writing: “permanent record of communication”

What To Know Before Writing: Know your audience i.e. writing a lesson for high school v. college Know your purpose i.e. introduction speaker or keynote speaker Know your subject i.e. science in general or Organic Chemistry formula Why is knowing these simple things important?

Write With “POWER” Step 1: Plan Step 2: Organize Step 3: Write Step 4: Edit Step 5: Revise

Step 1: Plan Have a clear understanding of the topic Know exactly what you want to write about Brainstorm and list all the ideas you know about your topic: Make a list of ideas you need to get more information on Gather the information from different sources

Step 2: Organize Create an outline A great outline highlights: Bullet points Statement of main topics A great outline highlights: what you’re going to talk about how you’re going to talk about it what else the reader can expect

Step 3: Write Create A Draft Use your outline notes from Planning (step 1) Begin to put your notes on paper in sentence form Pay no attention to mistakes at this point Ensure that your paper includes: all the ideas that you want ideas are clearly stated

Step 4: Edit Check all spelling, capitalization, punctuation, and grammar (F7 key) Ensure that your ideas makes sense - check each sentence for accuracy

Step 5: Revise Make all of your editing changes Read your paper one final time before sending/submitting Read your paper aloud as a way of checking for errors Submit your POWERfully written document

Forms of Writing Email Letters (cover, resignation, thank you) Memo Business report Company publication (brochure, online post)

Email Most common form of written business communication Business professionals use emails to: send documents set up meetings confirm appointments contact job candidates What do the following mean in an email: CAPS are used Descriptive subject line Misspellings

Letters Business letters produce a permanent record EXAMPLES: Cover letter: introduces that another document is attached/accompanying (resume, sales report) Resignation letter: announces the writer’s intent to leave a current position (typically given two-weeks prior)

Memo Memos are commonly used for internal business EXAMPLES: Money transfers Company policy changes What could happen to an employee if they fail to read a memo from their boss?

Business Report Companies use reports to inform employees about various aspects of the business EXAMPLE: Sales report What can an employee learn about the company from reading their sales report?

Company Publication A message, statement, or text produced by the company audio, video, print, electronically EXAMPLE: Brochures (literature that feature your products and services) Why are brochures used/successful?

Review Writing POWER Forms: Email Letters (cover, resignation, thank you) Memo Business report Company publication (brochure, online post)

Class Activity Write a memo to me about your Winter break Make sure to use the following outline: Proper headings Three paragraphs: Paragraph 1: about your Winter break (activities that you did, places you visited, items you bought, movies you saw, etc.) Paragraph 2: Apply the Marketing Mix to at least one product you bought/used over the Winter break (Product, Place, Price, Promotion) Paragraph 3: Apply the 6 Marketing Functions to your Winter break (be detailed) – Selling, Pricing, Promoting, Distributing, Marketing Information Management, Product Service Management.

MEMO TO: Ms. VanDyke, Marketing Teacher FROM: Your name DATE: Thursday, January 12, 2017 SUBJECT: My Winter Break PARAGRAPH 1: about your Winter break (activities that you did, places you visited, items you bought, movies you saw, etc) PARAGRAPH 2: Apply the Marketing Mix to at least one product you bought/used over the Winter break (Product, Place, Price, Promotion) PARAGRAPH 3: Apply the 6 Marketing Functions to your Winter break (be detailed) – Selling, Pricing, Promoting, Distributing, Marketing Information Management, Product Service Management.