Intro to Kinian technology Kinian | Smart Retail Technologies, Business Process Automation and Analytics

01. Kinian Solutions | Overview Kinian makes the b2c communication automatic and personal, allowing banks and other large companies to accurately identify those customers who are nearby now or even visiting specific web page. This info can be further used to establish a real-time communication with the customer. Kinian ID Kinian Analytics Technologies Data enrichment through partners’ network Custom firmware for monitoring devices Identifying customer geo-location Mobile SDK Customers / noncustomer location tracking Data analysis, consulting services, benchmarking System Integration Tools

01. Kinian Solutions | Business case Increase in customer activity. Navigation in communication channels Monitoring employees, analyzing the workload Identification and customer monitoring Real-time communication Customer Identification Customer acquisition to points of presence Employee Monitoring User ID bindings Customer / noncustomer monitoring Offers and communication from the business at the right time, in the right place Interaction with customers in points of presence Analysis of congestion of points of presence Collecting data on user activity outside Wi-Fi networks

02. Kinian today Our projects and pilots: Completed pilots Current projects and pilots Planned projects and pilots Current Partners Retail Banks and Financial companies Public Events Gazgolder Telecom

Business case Methods and examples of using geo-data

03. Business case | Key Areas Kinian key project-areas: Banking & Financial Organizations Retail & Groceries Mass Events Gas Stations

03. Business case | Customer journey Bank branch Employee workload monitoring Getting online the electronic queue number Navigation on the bank branch. Notifications. Collect feedback after service BANK i Customer device is caught by Kinian The customer walks past the office BANK BANK Push: Offer from the bank Identification of clients of the bank and other partners Offers based on data: internal and external (collected with the help of Kinian ID) Collection of additional data, update of current data

03. Business case | Customer journey If there is nothing to say to the client: Partner Компания Холдинга Аггрегатор Push: Advertising

03. Business case | Customer journey If there is nothing to say to the client: Holding Company Компания Холдинга Аггрегатор Push: Holding Company offering

03. Business case | Customer journey If there is nothing to say to the client: Partner Компания Холдинга Аггрегатор Push: Targeting

03. Business case | Customer journey Retail chain If the person is not a member of loyalty program The customer leaves the service area to get SMS with feedback request If the workload is increasing – another cashier can be called automatically Customer’s wi-fi is detected by Kinian device, and customers Store ID is being passed to the server You choose the most appropriate offer for this customer You address the customer via any appropriate channel (sms/push/etc) The customer walks by the store with phone wi-fi switched on SMS: Do you want more generous discounts? Register a loyal customer card. SMS: Hi Alex! Today we have a special offer for Rafaello sweets!

03. Business case | Customer journey Retail chain If the store does not have the appropriate offer – the offer can be pulled from partners’ network SMS: Register a credit card at <...> and get more discounts!

03. Business case | Customer journey Mass event The performing artist asks the audience to open the app and turn wi-fi on. Exclusive content can be broadcasted and phone flashlights can be accessed to create more complex show BAR The customer leaves the event and gets a feedback request Kinian Sensor detects him and lets the server know about it The customer attends the event. His wi-fi is switched on. You address the customer via any appropriate channel (sms/push/etc) SMS: Hi Alex! Have a great time at the concert – and don’t forget your free drink at the bar

03. Business case | Customer journey Mass event BAR If no appropriate offers can be sent – they can be pulled from partners’ network SMS: An offer just for you – a discount for the next show!

03. Business case | Customer journey Gas station You address the customer via any appropriate channel (sms/push/etc) Pay for the gas with your phone SMS: Hi Alex, respond to this message with “yes” if you want us to bring you coffee and snack SMS: Would you like to perform a card payment or use loyalty points?

03. Business case | Customer journey Gas station The customers leaves the station and gets a feedback request If the customer is not a member of loyalty program You choose the best offer for the customer You address the customer via any appropriate channel (sms/push/etc) The customer approaches the gas station retail store Kinian detects his wi-fi and lets the server know SMS: Hi Alex! Today we have a special offer for Rafaello sweets! SMS: Do you want more generous discounts? Register a loyal customer card.

03. Business Case | Potential Areas Kinian potential project-areas:

04. Technologies | Integration Model The first customer connection to the Wi-Fi network, getting the Kinian ID Business Kinian ID Loyalty Card Number Customer ID Wi-Fi Service Provider Kinian MAC-address, retail shop location, tech data Captive portal SMS code Connection to Wi-Fi, Landing page

04. Technologies | Integration Model The customer walks past the retail shop (or other business) Business Communication Kinian ID Kinian Monitoring Server Kinian MAC-address, retail shop location, tech data

04. Technologies | Important Kinian database does not and never will contain any personal data about customers Kinian technologies help global companies automate their customer service Kinian ID allows companies to exchange data with external systems safely, without breaking any legal boundaries. The external system can represent businesses of any kind: retail, banking and finance, insurance, events, ticketing platforms, gas stations, DSP systems, ad networks etc. Kinian can be integrated into existing wi-fi network. We do have SDK for mobile apps as well as a variety of web tracking tools.