DTP Desktop Publishing.

Slides:



Advertisements
Similar presentations
YEARBOOK Layout and Design.
Advertisements

Unity Gestalt Space Dominance Hierarchy Balance Color Part.
Evaluating the gestalt.  “Gestalt” means the unified whole.  We’ve approached design by using Gestalt research, planning our work by understanding how.
D ESKTOP P UBLISHING W HAT IS DESKTOP PUBLISHING ? Using a personal computer, word processor, graphics editor, and page layout software to design, lay.
14-Aug-15 Design Principles. Design principles In The Non-Designer’s Design Book: Design and Typographic Principles for the Visual Novice, Robin Williams.
 Effective advertising is NOT an accident!  Effective advertising MUST be well designed!
Desktop Publishing Tips. Desktop Publishing (DTP) is… The process of producing professional looking products.
Desktop Publishing Your Guide to Concepts and Terminology.
DTP Principals Click the examples on each page to find out more. Click the arrow in the bottom corner to start!
The Non-Designer’s Design Book Design and Typographic Principles for the Visual Novice By Robin Williams.
Desktop Publishing.  Desktop publishing is creating documents on a computer that are usually viewed as printed materials. They can also be viewed as.
3.01 – Day 3 - Formatting, Alignment, and Page Setup.
Design Fundamentals COM 365 Newspaper Layout & Design.
the rhetorical situation  audience  purpose  context design principles  arrangement  emphasis  contrast  repetition  alignment  proximity (some)
Design Principles Web Design. Design Principles  Contrast  Repetition  Alignment  Proximity.
Creating visually attractive and appealing publications.
Non-designer’s design principles Dr. Shuyan Wang.
Excerpts taken from The Non-Designer’s Design Book, Third Edition by Robin Williams.
Introduction to Visual Rhetoric: The Basics Romberger.
Four Principles of Design Dr. Allene Cooper. I gratefully acknowledge the ideas and words of Robin Williams which I’ve used liberally in this presentation.
DTP Word 2002 Chapter 1 Understanding the Desktop Publishing Process.
Graphic Design. What is it? Process of combining text and graphics to communicate an effective message through the design of logos, graphics, brochures,
DESKTOP PUBLISHING. WHAT IS DESKTOP PUBLISHING BASICS OF GRAPHIC DESIGN The elements of graphic designThe elements of graphic design ““ The principles.
THE A to Z of DTP Your knowledge of desktop publishing terminology
Design Principles 3.02 Understand business publications Slide 1.
DTP Design Features 1.03 Demonstrate desktop publishing.
Items relating to each other should be grouped close together. When several items are in close proximity to each other, they become one visual unit rather.
Desktop Publishing Business Cards Your LogoYour own footer.
Newsletters. Using Columns to create Newsletters Columns are often used to create documents such as brochures and newsletters. Arranging text in columns.
Elements of Design ( Note: To hide or display these lecture comments, go to VIEW and click COMMENTS) These are principles that work not only in business.
Layout in Advertising 09 Chapter Modular: Afjal Hossain Assistant Professor Department of Marketing Patuakhali Science & Technology University 1 Tom Duncan.
A graphic design principle
(Than your supervisor)
Graphic Design—The Law of C.R.A.P.
Principles of Information Technology
Design basics for web, print, powerpoint, doodling on napkins, and more by Lisa Blankenship, rev
CARP Four Principles of Design
Tom Duncan “Principles of Advertising and IMC” 2nd ed.
Introduction to Design
Chapter 9 Layout and Design
Understanding Desktop Publishing
Alternative Story Forms
Document Design is CRAP
Design Principles… Alignment. The Principle of Alignment states, "Nothing should be placed on the page arbitrarily. Every item should have a visual connection.
Design in Business Principle of Repetition Principle of Contrast.
Basics of Visual Design
GRAPHIC DESIGN TIPS & TRICKS
Advanced Design PRINCIPLES 2.01 Investigate typefaces and fonts.
Tom Duncan “Principles of Advertising and IMC” 2nd ed.
DESIGN ONE Objective: The students will apply basic desktop publishing design principles to enhance their documents.
DESIGN ONE Objective: The students will apply basic desktop publishing design principles to enhance their documents.
Design Principles 8-Dec-18.
Additional Information
CARP Principles By [put your name here].
The good, the bad, & the ugly…
DESIGN ONE Objective: The students will apply basic desktop publishing design principles to enhance their documents.
1.02 Investigate design principles and elements.
Introducing: CRAP TECH MENTORING
Design Principles 5-Apr-19.
Principles of Design Layout
Desktop Publishing.
Tom Duncan “Principles of Advertising and IMC” 2nd ed.
Four Design Principles
Basics of Graphic Design
Unity.
Design Principles.
Adapted from The Non-Designers Design Book
DESIGN ONE Objective: The students will apply basic desktop publishing design principles to enhance their documents.
1.02 Investigate design principles and elements.
1.02 Investigate design principles and elements.
Presentation transcript:

DTP Desktop Publishing

What is DTP? Desktop publishing is the process of laying out and designing pages with your desktop computer. With software programs such as Publisher, Word, PowerPoint, Pagemaker, Quark Xpress, and many others, you can assemble anything from a one-page document to a full-length book. Understanding how the software works, however, is only the beginning of truly designing a worthy publication.

Why? Good page designs organize information, capture attention, and expedite comprehension.

Proximity Thinking about DTP? Emphasis Then think about Organizing Information Getting Their Attention Balance Alignment Repetition Purpose and Audience Proximity Emphasis

Laying it all out to bring it together! Approach page layout the same way that you do writing: determine your audience, define your purpose, and communicate your message. When you're writing, you present information in a logical order, so do the same when you lay out the page. Even so, page design is a flexible process. to bring it together!

What can you use? A good layout improves readability by arranging text and graphics in a logical order. Photographs, pull-quotes, decks, and headlines help you tell the story. Other elements such as subheads, boxes, rules, and white space help you organize the story. Every time you place a textual or graphic element on the page, you are making a rhetorical decision, and where you place that element depends on its relationship to the other pieces.

Alignment Unify the appearance of your publication by aligning the elements on individual pages and creating strong page-to-page alignments, as well. In newsletters, for example, most give headlines the same alignment from page to page. In this example (a flyer), the elements on the page are not aligned with each other. This feels awkward. Why?

Alignment The text block in the upper left- hand corner is justified. The other text block is centered. The graphic element seems to hang in the middle of the page. This is messy looking.

What about now? The look is improved because both text blocks are justified against a boundary of white space, and the graphic is aligned with the block in the upper left-hand corner. This is better.

Finally The look is further improved because the graphic is aligned with both the upper and lower text blocks. Alignment ties all the elements on a page together and unifies the publication as a whole.

Repetition Repetition of key elements (logo, box, rules, graphics etc.,) from page to page unifies the appearance of your publication. In a newsletter, for example, you might place the company logo at the bottom of every page, or in a brochure you might repeat a small graphic element in a variety of places. However, repetition without variety becomes monotonous, so use a photo or graphic to add interest to a page. The repetitive elements create visual coherence, while the occasional incongruous element creates contrast, the visual spice.

Repetition

Emphasis Use a hook to get the reader's attention. Anything from an interesting photo or graphic to a pull-quote isolated in a column of white space can catch the reader's eye. When we communicate orally, we emphasize ideas by changing our tone of voice. In layout, a hook serves the same purpose. Emphasis can be created in different ways. Text in a large point size, for example, shouts at the reader: "I'm important! Read me now.” You're only limited by your imagination. It tells the reader that something is important.

Proximity Place related information in proximity, and separate unrelated information with white space, rules, and borders. By first grouping related information and then separating the groups, you organize information and make the reader's job easier.

Proximity In this example, the first two blocks of information both have subheadings in 18-point Helvetica, making them of equal importance, but the white space between the blocks makes it obvious that they're unrelated.

Proximity Bullet items appear beneath each subheading, calling attention to the individual points, and their proximity shows that they're closely related.

Proximity Finally, at the bottom of the flyer, the company name is placed in proximity to the address and phone number because those are all related elements.

Credits http://writing.colostate.edu/guides/documents/d esktop_publishing/index.cfm