2017 lincoln continental July 5, 2016

NATIVE HOMEPAGE SPONSORSHIP PACKAGE Boost awareness of Continental in impactful and integrated placements High-profile integrations within two of KBB.com’s most visited pages OWNERS HOMEPAGE TAKEOVER – KBB.com- designed native Billboard, Wallpaper, MREC and new Native Sponsorship unit HOMEPAGE ROTATING CONTENT MODULE (RCM) – Promotion in the third story slot normally reserved for editorial Mocks are concept only. Actual design and layout of product is subject to change upon production.

NATIVE HOMEPAGE PACKAGE: OWNERS HP TAKEOVER Make Lincoln Continental top-of-mind to Owners who will potentially shop for new vehicles Billboard and Wallpaper Click out to Lincoln.com MREC New NATIVE SPONSORSHIP unit integrated with vehicle selector menu 1 1 2 2 3 4 3 4 Mocks are concept only. Actual design and layout of product is subject to change upon production.

NATIVE HOMEPAGE PACKAGE: HOMEPAGE RCM Use an influential editorial driver to announce Continental’s arrival Click sends shoppers to Lincoln.com Mocks are concept only. Actual design and layout of product is subject to change upon production.

MIDSIZE LUXURY SEDAN BUYER’S GUIDE SPONSORSHIP Evoke emotion and delight shoppers with video content Influence consideration of car shoppers by integrating Continental’s video content into relevant sections Reach shoppers as they build their consideration sets by researching vehicles coming out in the marketplace Mocks are concept only. Actual design and layout of product is subject to change upon production.

BUYER’S GUIDE: Segment Overview Page Editorial Segment Overview Pre-Roll Opportunity Integration of pre-roll into Segment Overview Video Persistent Companion Message Ensure your brand message continues to resonate within a particular segment with a persistent 300x250 banner Sponsored Content Tile Feature your brand’s relevant video content naturally within KBB.com’s editorial page Yellow Highlights = KBB.com plus-ups Red Highlights = Media sponsorship placements

BUYER’S GUIDE: Segment Overview Page – Sponsored Content Tile Overlay Upon click of Sponsored Content Tile, video overlay will initiate and play sponsor’s video content Yellow Highlights = KBB.com plus-ups Red Highlights = Media sponsorship placements Mocks are concept only. Actual design and layout of product is subject to change upon production.

BUYER’S GUIDE: Editorial Model Page Editor’s Model Page Pre-Roll Opportunity Integration of pre-roll into video (if available on page) Persistent Companion Message Ensure your brand message continues to resonate within a particular segment with a persistent 300x250 banner Yellow Highlights = KBB.com plus-ups Red Highlights = Media sponsorship placements

BUYER’S GUIDE: Package Additions Sponsored placement clicks to OEM site Segment/ Category Page refined to include Buyer’s Guide Overview Videos Upon click, overlay is initiated with Buyer’s Guide overview video; pre-roll before video Mocks are concept only. Actual design and layout of product is subject to change upon production.

HOMEPAGE SHOWROOM Connect with undecided shoppers using KBB.com’s content style Prominent feature of Continental spanning the width of KBB.com’s Homepage Includes large vehicle image, useful information links and a call-out space for a key feature Drives traffic to Lincoln.com and also allows shoppers to learn more within KBB.com Mocks are concept only. Actual design and layout of product is subject to change upon production.

SMARTPHONE HOMEPAGE EDITORIAL SPONSORSHIP Capture undecided shoppers seeking information on-the-go Native brand presence within editorial content on KBB.com’s smartphone Homepage Located in the 2nd position of the editorial “accordion” Automatically expanded, making it the largest area on the Homepage dedicated to a single vehicle Mocks are concept only. Actual design and layout of product is subject to change upon production.

SMARTPHONE SHOPPING TOOL Reach luxury shoppers on-the-go in a native manner Native tool that drives traffic to key actions on Lincoln.com Targeted to luxury car pages 300x250 size increases noticeability and allows Continental to gain exposure to relevant segment shoppers Mocks are concept only. Actual design and layout of product is subject to change upon production.

KBB.COM TEST DRIVE TIPS PRESENTED BY LINCOLN Aid shoppers with useful dealership knowledge and materials from KBB.com All-new editorial content featuring KBB.com’s advice on what to do during a luxury car test drive Includes usage of a Continental in the video, as well as exclusive ownership of all ad placements on the page KBB.com will also create a downloadable PDF checklist for shoppers as a takeaway Mocks are concept only. Actual design and layout of product is subject to change upon production.

KBB.COM TEST DRIVE TIPS PRESENTED BY LINCOLN Aid shoppers with useful dealership knowledge and materials from KBB.com Editorial advice video; includes Continental as example test drive video Editorial article elaborating on test drive advice Link to downloadable PDF checklist Exclusive ownership of display units for Lincoln Mobile extension – Tap-to-play 300x50 that launches editorial video, sponsored by Lincoln and targeted to segment shoppers 1 4 2 1 3 4 2 3 5 5 Mocks are concept only. Actual design and layout of product is subject to change upon production.