Join thousands of Scouts from across the country for the largest Scouting fundraiser in Canada.

Why Fundraise with Scout Popcorn? Through selling Scout Popcorn you can fund big adventures 60% funds raised from Scout Popcorn go directly back to Scouting Youth gain valuable business skills and learn to set and achieve goals Youth learn the value of Planning, Doing and Reviewing Post Secondary Scholarship program Youth who sell $2,500 in popcorn will receive 6% of their total sales invested into their own post-secondary! 

Fundraiser Comparisons Bottle Drive Scout Popcorn Cookies Profit per bottle? 5c – 10c Selling cost? $15 - $65 Selling cost? $5 per box How many bottles to raise $100 for your Group? Profit per unit? $6 - $36 Profit per box? $1 Around 2000 bottles As little as 20 bags of popcorn! Around 2000 boxes

Let’s get started! 1 It’s as easy as 1, 2, 3! Set your goals! Identify the adventure you want to fund. 2 Identify and/or recruit a Group Popcorn Coordinator Or: Coordinate a team and identify individual responsibilities, expectations and your goals 3 Put together a budget and a calendar. The main fundraising campaign takes place from September to October so your calendar should reflect this. See the budget and the calendar page, plus links, for more ideas. Quick Tip: Groups should ideally have this operating budget in place before September 1st, 2016.

Set yourself up for success! Plan your budget Set yourself up for success! Successful Popcorn fundraising starts with Plan, Do & Review.  PLAN: Start with planning the big adventure(s) with youth and then figure the cost. Create a budget to reflect this. DO: Then fundraise for that big adventure(s)! Achieve your goal. REVIEW: Finally, review with your youth what they learned or experienced. Here are some helpful questions: What do you know now that you did not know before? Were you successful at meeting your goals? What worked? What didn’t work? How did you keep track of your sales? Did anyone in the Group go over their sales targets? What would you do differently next year? Did you know: There is an example template to help you plan your budget and set your goals

Placing an order and why Show ‘n’ Sells Once you’ve fundraised for your big adventure you can order by Group through Trail’s End online system. Scout Popcorn will be received and paid for via your Council Service Centre. Why Show ‘n’ Sell? Show ‘n’ Sells are a great way to get everyone excited to buy popcorn! By having Scout Popcorn on hand, customers are able to sample and purchase products right away! Good locations for your next Show ‘n’ Sell: Sears Day At your local grocery store In front of a department store In your local mall At local events *Don’t forget to ask for permission to set up your stand in advance

2016 Products

Products not available for 2016 Chocolate Caramel crunch Chocolate triple delight Kettle corn microwave 

2016 Popcorn Recognition Prizes Sell 1 item receive a crest Sell 250 receive $10 gift card Sell 500 receive $25 gift card Sell 750 receive $35 gift card Sell 1,000 receive $50 gift card Sell 1,500 receive $75 gift card Sell 2,000 receive $100 gift card Sell 2,500 Trails End Scholarship program

2016 Trail’s End six part crest (youth only)

2016 Trail’s End six part crest Sell 1 item: Participation Patch Fill It Up an entire order sheet Be a member of the Top Seller Club: $650 Sell 1 of each item featured on order form Make a military sale Top selling scout in your group or sell $1000 6. Be the Top Seller pin

2016 Scout Popcorn crest Youth and Adult that sell one item will receive this crest.

Logistics Shipping, Storage and Tracking Shipping Storage Tracking Work with your Council Service Centre to arrange the pick-up or shipment of your popcorn. If your Group is far from the Service Centre, extra charges will apply and should be included in your budget. Storage Next step will be storing your popcorn. Find a volunteer who can store the popcorn. This should be planned out prior to ordering Tracking Tracking your popcorn supplies and orders properly and efficiently will be very important for a smooth fundraiser. Use a spreadsheet or checklist to keep organized. Encouraging your youth to use spreadsheets for this purpose will be great youth experience!

Fundraising Tips and Suggestions Many ways to fundraise with Scout Popcorn! Take Order Go door-to-door with an order form. Collect the money when the customer places the order and confirm delivery date Advantage: Connects you with your customer. Tell them about the adventures you are planning with the funds raised. *Hot Tip – use a ‘Square’ credit card reader, your customer may not have cash on hand. Groups who have used this have reported big increases in sales! Show and Sell/Deliver Bring some Scout Popcorn along with you when you’re fundraising. When your customer orders something off the order form, check the products you have with you to see if you can deliver the product immediately. Advantage: No return trip required for product delivery and money collection.

Fundraising Tips and Suggestions Show and Sell Get permission to fundraise in front of a local store or mall Set up a display with Scout Popcorn for people to purchase as they walk by. Samples are always a good idea – people love to snack! Advantages: Selecting to sell in a high traffic area increases your ability to fundraise for your big adventure Fundraise at Work Ask your mom, dad or guardian to bring an order form to work. Advantage: Expands your customer base, and who doesn’t want a snack at work? Photo credit: 35/37th Toronto Scout Group

Great tactics to help YOU fundraise! Plan your tactics Great tactics to help YOU fundraise! Explain to potential buyers how you’re fundraising for your big adventure rather than ‘selling popcorn’ Order popcorn samples early to use as a ‘Show & Sell’ Advertise your fundraiser in the neighbourhood Consider accepting credit card payment by using a Square Credit Card Reader Wear your uniform so people know you are fundraising for Scouting adventures Have fun! Fundraising is a great way to have fun as a Section, Group or team Photo credit: Andrew Wallwork

Practice your pitch “Hi, my name is and I’m with the Scouts Group. We are fundraising for an event (describe) by selling popcorn. The popcorn is delicious and there are many different kinds to choose from. Will you please help support me by buying some popcorn?” If you receive a rejection for the following reasons, try using these lines: “The price is too high” We are fundraising for our big adventure, around 60% of proceeds go to local Scouting and you get a tasty treat out of your donation! “Popcorn is not healthy” Some of our popcorn is meant to be a treat, but we do have plain kernels that are trans-fat free and high in fiber. If you don’t want to purchase popcorn for yourself, you can also choose to donate some to the Canadian Armed Forces – they love treats!

We Are Selling ADVENTURES!

Safety and Scout Popcorn Youth safety is a priority for Scouts Canada, make sure your Scouters are well informed on safety tips such as the following: NEVER enter anyone's home NEVER sell after dark unless you are with an adult NEVER carry large amounts of cash with you NEVER give personal information NEVER sell in front of stores or malls without permission. A responsible adult must be present NEVER sell at stop lights or street corners NEVER go to dimly lit areas or places where you are not clearly visible ALWAYS walk on the sidewalk and driveway ALWAYS sell with another Scout or with an adult you know ALWAYS notify your parent or group leader of any strange activity immediately ALWAYS walk away from any dangerous or uncomfortable situations ALWAYS fundraise in areas you know

Group Strategies Before September 1st Get your Popcorn Coordinator (Kernel) in place in the spring Engage key Section Scouters in August Prepare sales maps that show houses and/or street numbers. Each map should represent roughly 100 houses TIP: You can repurpose maps created for other fundraisers (e.g. bottle drives) Your local Area Popcorn Coordinator can assist you with your Blitz and delivery days; this should be communicated to your Section and Group Photo credit: 35/37th Toronto Scout Group

Group Strategies In September Hold a parent orientation night in early September Present some of the big adventures the youth have planned for the year and show how much it is going cost Tell parents that you intend to cover the cost of this program through one fundraiser: Scout Popcorn Youth learn valuable skills like budgeting, sales, and the value of money Present the popcorn scholarship through Trail’s End How we make sure kids stay safe while selling door-to-door Engage Section Leadership Teams Spend at least one meeting practicing sales pitches with youth. Use roleplaying and the sales pitch flow chart. Photo Credit: Ben Segall

Group Strategies In October Popcorn Blitz Day! Youth should operate in small teams (Patrols) and take one sales map per team Each team knocks on every door of their sales home and records if: The sale was made/declined No one home/come back later Collect payment on site and let customers know when you are going to deliver the product Best practice: Leave a note with a Group email that people can contact to buy popcorn Individual sales: If youth want to sell product individually, give them a sales map that can be their territory for the rest of the campaign Popcorn Blitz night! If you didn’t meet your targets during the Blitz day, or want just want to sell more, take one meeting night to do more door-to-door sales Remind people of the sales deadline and get in your last minute orders Double check and hen submit your final sales order online

Group Strategies In November Collect your Scout Popcorn from your local distribution centre Delivery day ending with a Popcorn Campaign wrap-up party! Review your successes as a Section or Group What do you know now that you did not know before? Were you successful at meeting your goals? What worked? What didn’t work? How did you keep track of your sales? Did anyone in the Group go over their sales targets? What would you do differently next year? Photo credit: 35/37th Toronto Scout Group

Group Payment Payment will be done by direct deposit similar to last year. Groups will need to have their payment to their Area Coordinator no later than November 8th. The Area Coordinator will submit the payment on Wednesday November 9th

Resources Scouts Canada http://www.scouts.ca/popcorn/ White Pine Council http://wpc.scouts.ca/ Trails End system http://scouting.trails-end.com/TESales/

Keys Dates October 22 Sears Day October 30 Group Orders into the Trails End system (Area Coordinators may set an earlier date) October 31 Area Coordinators review Group orders November 1 Council approves the order November 9 All payments to be received by the COSC. November 16 Delivery from Trails End November 17 - 18 Delivery and Pick of Group orders November 21 – 30 Delivery to consumers

Contact Information Scouts Canada Emilie Preston WPC Popcorn Coordinator Victor Woodburne Algonquinte Julie Kimmett Kawartha Waterways Bev Reid Lakeshore Ridge Angelique Ball Oshawa Brenda Swain Owasco Ute Sack Trillium Highlands Elizabeth Peeters Whitby Sandie Barnes