Rich Media Platform

Founded: September 1999 in U.S. First campaign: 20th Century Fox’s Moulin Rouge in May, 2001 Since then, over 1,200 campaigns for more than 400 agencies on over 1,000 publishers have run on the Eyeblaster Rich Media Platform. #1 in rich media impression volume and unique ads (Nielsen//NetRatings AdRelevance, Q4 2002) #1 in preference by media executives (Jack Myers Report, October 2002) Corporate headquarters: New York. Offices in Los Angeles, London, Hamburg, Amsterdam,Tokyo and Sydney Company Background Rich Media Platform

NEW! Available Across All Ad Formats 100K Polite Banner A Flash banner ad that allows up to 100K file sizes – up to 80K more than standard Flash banners Expandable Banner A Flash banner ad that launches multiple panels and/or floating ads. + uninitiated + user-initiated + streaming video Commercial Break Full-page ad that takes over the entire screen like TV commercials – play at site entry or in transition Window Ad A 100K or 300K ad that appears in a new window, like an interstitial or popup + streaming video Floating Ad Ad that appears to float over a web page. + data capture + streaming video Wallpaper Ad Full-screen ad that replaces the web page background Full-Page Overlay Ad that interacts with the full page in the current window NEW! Available Across All Ad Formats 1MB File Size Data Collection Standard Ad Formats

New Creative Technology: 1MB FILE SIZE WITH POLITE STREAMING Click screenshot to play demo Integration of Flash MX video in any ad format Up to 1MB of any Flash assets for a single ad Bandwidth detection for selection of appropriate ad for connection speed Creative control of buffering settings or automatic calculation feature Version 5.3 Rich Media Platform

New Creative Technology: 1MB FILE SIZE WITH POLITE STREAMING BENEFITS: More creative capability Profit from growing broadband penetration Your ads start quicker and capture viewer attention faster Easy way to use video through Flash MX Maximize ad play ratio and quality Version 5.3 Rich Media Platform

New Features: DATA COLLECTION Click screenshot for details Define data fields in the Eyeblaster interface that match your ad design Set up personalized, outbound emails to send instantly based on data collected and your Flash commands Collect and store the user data automatically in an Eyeblaster database, ready for you to download Version 5.3 Rich Media Platform

New Features: DATA COLLECTION BENEFITS: No extra charges or fees No burden of managing databases Easier to include data collection in campaigns Add a “viral” component to any campaign Version 5.3 Rich Media Platform

Eyeblaster 5.0 Makes Rich Media Easier Rich Media Platform 1. Search Formats, Set Up Campaign 2. Upload Content, Create + Test Ad 3. Approve Live Demos and Traffic 4. Confirm Flights and Serve Ad plays 5. Track and Optimize Eyeblaster 5.0 Makes Rich Media Easier Rich Media Platform

1. Search Formats, Set Up Campaign 2. Create + Test Ad 3. Approve ad 4. Traffic + Serve Ad Ad plays 5. Track and Optimize Life Cycle of a Rich Media Ad Rich Media Platform

Ad Format Results

Agency initiates a new campaign on the EB system and designates the team involved

A Flight is setup for a publisher to carry the campaign.

Details defining the flight - section, flight dates and impressions are entered by the agency

All flights for this campaign are set up in the same manner

1. Search Formats, Set Up Campaign 2. Create + Test Ad 3. Approve ad 4. Traffic + Serve Ad Ad plays 5. Track and Optimize Life Cycle of a Rich Media Ad Rich Media Platform

The ad format is selected by the creative agency (7 formats currently supported by EB). Proprietary formats can also be accommodated. Flash assets for the ad are designed using standard Flash. No involvement by EB is necessary. Parameters of the ad size relative to the page are configured.

The position of the ad on the page is setup. Publishers can adjust positioning independently

The ad can be previewed in real time – over the exact page on which it will run

A preview e-mail can be sent straight from the EB interface to anyone involved in the approval process

Once the creative is final, the ad is attached to one or more flights within the campaign

1. Search Formats, Set Up Campaign 2. Create + Test Ad 3. Approve ad 4. Traffic + Serve Ad Ad plays 5. Track and Optimize Life Cycle of a Rich Media Ad Rich Media Platform

The agency submits the ad for Publisher approval

Before an ad can go live, the site moves its status to “Approved”

1. Search Formats, Set Up Campaign 2. Create + Test Ad 3. Approve ad 4. Traffic + Serve Ad Ad plays 5. Track and Optimize Life Cycle of a Rich Media Ad Rich Media Platform

With an approved ad, the EB system generates the code that is to be served by the publisher

1. Search Formats, Set Up Campaign 2. Create + Test Ad 3. Approve ad 4. Traffic + Serve Ad Ad plays 5. Track and Optimize Life Cycle of a Rich Media Ad Rich Media Platform

A range of interaction statistics are tracked and reported across publishers. Shown here: typical multiple-interaction report across a number of sites.

A range of interaction statistics are tracked and reported across publishers. Shown here: typical multiple-interaction report across a number of sites.

Any ad impression, click or custom interaction can also be tracked by the agency and publisher. Tracking URLs are inserted into the Eyeblaster interface.

Over 1,200 Campaigns for Major Brands Rich Media Platform

Over 400 Agencies Rich Media Platform

Eyeblaster Platform Advantages No middleman: A one-stop technology solution to create, manage and report on ads in all popular rich media formats Seven ad formats, all with strong brand awareness results and high response rates Easy to use 100% control in real time over appearance, frequency and targeting Seamless integration with third-party ad servers NO campaign set-up or management fees required Eyeblaster Platform Advantages Rich Media Platform

Over 4,000 Enabled Websites Rich Media Platform

Eyeblaster Compared to Non-Eyeblaster units Brand Metrics Eyeblaster Compared to ALL Ad Units on the Web Brand Awareness: 64% higher Purchase Intent: 53% higher Message Association: 160% higher Eyeblaster Compared to Non-Eyeblaster units Brand Awareness: 530% higher Message Association: 380% higher --Source: Dynamic Logic MarketNorms Database; Florida Citrus AdIndex Study 4-30-02 Average CTR of All Eyeblaster Campaigns: 5.99% Results Highlights Rich Media Platform

Q & A Rich Media Platform