Emma Emmett Kathleen Howse Chris Wallace Masterclass 3 Emma Emmett Kathleen Howse FTA Chris Wallace Microlise Ltd Sponsored by:

Staff turnover = £16k per employee The facts 2014 2015 YouGov Engagement Index Staff turnover = £16k per employee

Do you know the true cost of turnover? Do you know your turnover rate?

Why is retention and an engaged workforce important? Motivated workforce Higher productivity Lower cost Long service another career (48%)

Drivers of Employee Engagement

Five ways to engage your employees Roll out staff survey Review demographics DRIVERS SAMPLE ACTIONS Employee Voice Two-Way Feedback Process Salary Benchmarking Peer Recognition Awards 360 Feedback Set SMART Objectives Induction Programme Mentoring Know Your Employees Employee Centred Environment Reward & Recognition Effective Leadership & Manager Relationship Opportunities for Development

Engagement Cycle Ambassadors More business Improve perceptions of the industry Easier to attract and recruit Development and communications Engagement Pride

EMPOWERMENT OF FLEET OPERATORS ENGAGE, INCENTIVISE & RETAIN EMPOWERMENT OF FLEET OPERATORS

WHAT IS EMPLOYEE ENGAGEMENT? “Employee Engagement is about how we create the conditions in which employees offer more of their capability”. Engagement Employee voice – employees contribute their experience and are listened to Management engagement – treating their people as individuals Business strategy and integrity – sharing objectives which employees feed into and enabling employees to feel like they are contributing directly I’m focusing on Driver Engagement in the next few minutes

TECHNOLOGY TO ENGAGE? Technology alone is not the “Silver Bullet” Technology can assist and facilitate engagement Technology can capture useful information Enables the business to recognise individual & team contribution Offers a set of measurable parameters Empowers individuals by providing them the relevant information But you need some traditional support to ensure success………….

ENGAGEMENT, REWARDS & DRIVER RETENTION By good, management, motivation and communication Consider, The Good, the Bad and the Ugly Bad, assume you can buy technology and it will deliver the benefits without engagement of management / drivers Ugly, poor schemes, little or no management, all stick and no carrots A brief insight to what we’ve seen as Good

TECHNOLOGY CAN HELP WITH ENGAGING DRIVERS 1st, empowering and support through: In Cab brief, traffic, weather, route information, unsafe overnight locations Trip information, schedule, manifest, risk assessments, site notes. Giving access to performance information In Cab debrief, debrief on the go Truck Rules Sat Nav, company systems access….. the list goes on Making the drivers life easier / better Retaining drivers – Not necessarily linked to pay alone Engaging drivers – Motivation by recognition and trust. Drivers are trained, qualified and recognised professionals. Training drivers where appropriate is a show of commitment and investment from the company to the individual Providing drivers with access to their own driving style information in real-time gives them the opportunity to make their own decisions around improvement Incentivising improvement gives a driver a goal – something to aim for. This may be a monetary incentive or a competitive incentive. Telematics provides the tool for measurement to maintain and improve on high standards

GOOD, MANAGEMENT, MOTIVATION AND COMMUNICATION Use the Technology to everyone's benefit Often linked to a shared benefit rewards scheme Includes Safe & Economic driving style (fuel savings, safety, wear & tear) Includes Incident management, (reduced accidents) Includes tacho infringements, time keeping Training, personal development Often incorporates “league tables” / “balanced score cards” Everyone can Win, but it requires management, motivation & communication

SUMMARY Technology alone is not the “Silver Bullet” Technology can help Management & communication is crucial Consider an Incentive plan that drives behaviour your drivers will buy into Ensure the plan addresses wider business goals Engagement must be embedded. This way it becomes part of the daily routine. Ensure the “what’s in it for me” is included Don’t expect success without engagement of both management & drivers