PG Tips The challenge What we did The results Green Tea

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Presentation transcript:

PG Tips The challenge What we did The results Green Tea PG wanted to reach an affluent and health conscious audience to promote and drive trial of their green tea. What we did Green tea samples, with a 50p off coupon mechanic, were distributed to our health club network. Individual clubs used their social media platforms to draw further attention to the promotion. The results Over 500,000 green tea samples were trialed by their target audience and PG are repeating the campaign this year. Environment: Health Club Media: Mixed Campaign: National