KOM5111 COMMUNICATION THEORY

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KOM5111 COMMUNICATION THEORY FIRST MEETING First Semester, 2013/2014 Saturday, 7th September 2013

List of Communication Theories that can be used for Assignment 1 1. Adaptive Structuration Theory 2. Argumentation Theory 3. Attitude Formation Theory 4. Attribution Theory 5. Diffusion of Innovation Theory 6. Early Rhetorical Theory 7. Elaboration Likelihood Theory 8. Equity Theory 9. Expectancy Value Theory

10. Hirokawa Faulty Group Decision Making Theory 11. Hypodermic Needle Theory 12. Information Theory 13. Integrative Theory/Structural Functional Theory 14. Language Expectancy Theory 15. Likert’s Four Systems Theory 16. Magic Bullet Theory 17. Marxist Media Theory 3

21. Problematic Integration Theory 18. Media Equation Theory 19. Media Richness Theory 20. Muted Group Theory 21. Problematic Integration Theory 22. Social Learning and Violence Theories 23. Social Penetration Theory 24. Social Presence Theory 25. Symbolic Convergence Theory 4

26. Theories of Active Audience 27. Theory of Interpersonal Relationship 28. Theory of Planned Behaviour 29. Weick’s Theory of Organizing That’s all the Communication Theories that can be used for Assignment 1 5

List of Communication Theories that CANNOT be used for Assignment 1 1. Agenda Setting Theory 2. Aristotle’s Theory of Persuasion 3. Attitude Change Theory 4. Attraction Theories and Relational Development 5. Berger’s Uncertainty Reduction Theory 6. Berlo’s SMCR Model of Communication 7. Cahn’s Theory of Perceived Understanding 8. Cognitive Dissonance Theory 6

10. Interpersonal Goal-Oriented Theory 9. Cultivation Theory 10. Interpersonal Goal-Oriented Theory 11. McCroskey Theory of Communication 12. Media Effects Theories 13. Predicted Outcome Value Theory 14. Reinforcement Theory 15. Ruesch and Bateson Theory of Communication 16. Rules Theory of Interpersonal Communication and Relationship Development Theory 7

17. Schramm Theory of Communication 18. Social Exchange Theory 19. Systems Theory of Communication 20. Two Step Flow Theory of Communication 21. Uses and Gratification Theory 22. Westley-MacLean Theory of Communication That’s all the Communication Theories that CANNOT be used for Assignment 1 8