INTERNET MARKETING STRATEGY OF SNAPDEAL

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Presentation transcript:

INTERNET MARKETING STRATEGY OF SNAPDEAL Done by: Mahishikar Phaniraj.

INTRODUCTION: SnapDeal is an Indian e-commerce company based in NewDelhi,India. The company was started by Kunal Bahl, a Wharton graduate as part of the dual degree M&T Engineering and Business program at Penn, and Rohit Bansal, an alumnus of IIT Delhi in February 2010. Snapdeal currently has 275,000 sellers, over 30 million products and a reach of 6,000 towns and cities across the country

Social media strategies of SNAPDEAL: Snapdeal is actively promoting their products through twitter and facebook Twitter: with more than 60 million followers , it is promoting their products by uploading videos and photos of products. By mentioning offers and discounts clearly through tweets which attracts customers to acquire that product.

Facebook: In fb , it has more than 44lakh likes for their page. They are following one-stop-shop website for the best stuff to do, see, feel, gift and buy in your city. Snapdeal lets you buy products and services online from across the country.

SEO rank for 3 relevant keywords keywords used by snapdeal are: Snapdeal Snapdeel Online snapdeal Snapdeer sd

Growth hacking tools employed by Snapdeal are: GOOGLE ANALYTICS: what I understood was Remarketing concept : Once searched for a product in any search engine ,it will be appearing in any operating websites as ads, till that ad get clicked. Based on the searches it will show the related products. Traffic based on demographic information will be available .

Other innovative internet marketing ideas used by SNAPDEAL are: Brand association with celebrity that would be appearing as ads . Content marketing , by providing offers and discounts in website and blogs . Email / mobile advertising , by sending offers and coupons to customers.