Scotch® Brand Packaging Tape

Agenda Industry Trends – Mega Trends & Recycled Corrugate Target Consumers/Users New Claims and Trade dress to Educate Consumers on Key Benefits New Positioning IDC Assets

Mega Trends E- Commerce Moving Small & Home Office Shipping Trends Businesses with fewer than 500 employees make up 48.4% of all total employment in the US Shipping Trends Non-Retail Small Business Enterprises 89% Small Enterprises (20-99) 7% Medium Enterprises (100-499) 1% Enterprises in the US with fewer than 500 employees Retail Enterprises with fewer than 500 employees

Focus on key target consumers for shipping/moving/storing behavior Administrative Assistants Small Business Owners Office/Mailroom Managers

Recycle Box Talking Points Typically, recycle ranges from 35% to 65% recycle content Current recycle average is believed to be ~50% Most consumer boxes contain some recycle

Recycle Box Talking Points Each time a Paper Fiber is recycled, it becomes shorter and weaker Paper Fiber Life is eight (8) recycles before decomposing 100% Recycled Boxes require higher levels of Starch 100% Recycled Boxes may see additional Chemical Processing 100% Recycled Liner Fluting may cause tall Ridges 1/3 inch apart, so tapes ride the top of the peaks and may not touch the valleys Retailers promote “100% Recycle” to participate in Environmental and Sustainability Mega Trends US Sales of Consumer Retail Boxes is $50MM

Recycle Box Talking Points Inks, Labels, and Tapes often do not adhere well to 100% Recycle Boxes Surface Energies are lower for 100% Recycle Boxes 100% Recycle Boxes Fibers are very smooth and flat, pressed into starch, there are fewer loose fibers and lower porosity for adhesives to flow into and flow around Home Depot 100% recycled material Typical Recycle Box 49% recycled fiber 0% Recycle Box 100% virgin fiber at face

Educate the Consumer on Key Benefits – New Claims and Strengthened Trade Dress

Products Include: 3850 and 142

Products Include: 3750 and 3750G

Products Include: 3450 and 145

Products Include: 3500 series Launch Spring of 2017 Will present to Wholesalers

Products Include: 3650

Packaging Tape Type Guide Scotch® Extreme Scotch® Reinforced Strength Strapping Secures up to 80 lbs for tough jobs Long Lasting Commercial Grade For extreme jobs Strongest holding power Good Value Offer Tough Grip on all box types, including hard-to-stick to 100% Recycled boxes Holds in extreme temperatures Industrial Strength 40X Stronger than Acrylic Tapes Super strong for ultimate security General purpose packaging tape Crystal Clear Smooth & Quiet Unwind Designed for protection in storage Secure Seal on all box types, including 100% Recycled boxes Reinforced with bi-directional fibers Reinforced with fiberglass strands Appearance: Cloudy Clear to the Core Cloudy yellowish Appearance: White reinforced with fibers White reinforced with fibers Scotch® Magic™ Scotch® Removable Scotch® Tough Grip Moving Scotch® Long Lasting Storage Scotch® Commercial Grade Scotch® Heavy Duty Shipping Scotch® Ultra Clear Scotch® Packaging 3350 Scotch® Brand Package Protection Scotch® Sure Start Packaging Tape also continuing at this time

Moving Season – Integrated Campaign 2017 Paid Digital Scotchbrand.com Public Relations & Influencers Social Media, Paid Search, Coupons & Email Tips & Tricks for Moving How-to’s from Key Influencers

Grow the Core: Scotch® Packaging Tapes Sales Tools Samples/Offers On-line Brand OTT/Insights Adjacency Recommendations First in Search Recommendations Two New Claims to Highlight 40X Stronger Guaranteed to Stay Sealed!* Applies to 3850/142/3750/G