DLA Webinar Series February 10, 2016, 2:00pm ET Using the Donate Life Transplant Games to Increase Donor Registrations Before, During and After Cleveland DLA Webinar Series February 10, 2016, 2:00pm ET

DLA Updates Donate Life Registry Updates Q3 Donor Designation Data Available Pinnacle Award Deadline, Feb 23rd

Donate Life TGA Webinar Speakers Kirsten Heintz, MBA Director of Public Relations & Education Louisiana Organ Procurement Agency Kandis Schwartz Assistant Director Intermountain Medical Center Laura Dempsey Communications and Development Coordinator New England Organ Bank Maria Sanders Community Relations Manager New Mexico Donor Services

Every two years, the Donate Life Transplant Games of America brings together organ, eye, tissue and bone marrow recipients; living donors; donor families; and donation and transplant professionals to celebrate the success of transplantation; honor the lasting legacy of donors; provide hope to those who continue to wait; and promote donor registration.

Using the Transplant Games of America to Inspire Donor Registrations Capturing the Stories Using the Transplant Games of America to Inspire Donor Registrations

Joined the planning committee in 2014 Team Louisiana Louisiana didn’t have a team in the games for many years and LOPA had never been directly involved with the teams Joined the planning committee in 2014 2 LOPA staff went to document stories & cheer team on One staff member back home making sure posts were scheduled & monitored

Already had a Canon Rebel T3i & tripod Equipment Already had a Canon Rebel T3i & tripod Purchased a boom mic, portable light, extra batteries and a small portable mixer Laptop to download and edit Personal camera for pictures

Secret Weapon - Troy Troy is in our IT department, but is a jack of all trades and very creative.

5 other videos including a thank you Results/Benefits We created 8 individual athlete videos, 2 with their donor families and one of a living donor couple 5 other videos including a thank you Most popular was Jamie’s – Facebook data: 119,744 post reach 217,865 impressions 2,576 likes and 566 shares

Jamie’s Video

Results/Benefits July registry numbers increased 8.06% from the prior year Connected with athletes in a very meaningful way and many became active volunteers Strengthened relationships with our transplant center partners Use videos in various education settings Sponsors felt personally connected to TGA and committed to give again July 2013 – 73,223 July 2014 – 79,128 No new campaign going on at that time

Need more staff to capture all athletes and help with editing Changes for 2016 Need more staff to capture all athletes and help with editing Bring someone to interview athletes Talk to athletes before games to find out what’s special about their story New outlets - use interviews for our podcast

Thank You! Kirsten Heintz, MBA Director of Public Relations & Education Louisiana Organ Procurement Agency kheintz@lopa.org

Transplant Games of America Team Utah Idaho getting transplant centers & opos involved

Team Utah Idaho Steering Committee Pacific Northwest Transplant Bank Team Utah Idaho Steering Committee University of Utah Medical Center Intermountain Medical Center Who are we? Primary Children’s Hospital Intermountain Donor Services Utah Lions Eye Bank

National Kidney Foundation of Utah and Idaho began hosting the biennial US Transplant Games in 1990 Team managers were transplant recipients Focus was small number of athletes Minimal “team” involvement 2010 Restructuring and new vision for Team Utah Idaho NKF became team manager Goal: Bring public awareness to organ donation Result: Need to do more Team Utah Idaho History

Team Utah Idaho Transplant Steering Committee The Games Fundraising and sponsorship Focus on inclusivity – team mentality Invite Transplant Center involvement The Games There is no ‘I’ in team Launch of social media Team Cup Winners Team Utah Idaho Transplant Games of America -2012 Grand Rapids, Michigan

2012 Transplant Games of America Team Utah Idaho - Team cup winners

Team Utah Idaho Something to brag about  Media, media, media Stories Increased interest by public, recipients, and living donors National Kidney Foundation – No longer partner for Games Transplant Center Team Manager Bigger team = more awareness Tissue recipients eligible Team Utah Idaho What now….

2014 Transplant Games of America Team Utah Idaho - Team cup winners

Transplant Games of America Something to brag about  Media, media, media Increased interest by public, recipients, and living donors Organ donation and transplantation takes us all Give back to them….the heroes Celebrating the gift of life is an easy message to share A part of something BIG!! Answers the question….Why we do what we do! Transplant Games of America Get Involved

Questions??

Team New England History Team Mid-New England – pre Houston Team New England 2014 structure volunteer leadership NEOB involvement – staff support

Team New England Changes for 2016 New Structure/ Leadership Team Mission/ Goals

Team New England Mission To illustrate the life-saving and life-changing benefits of organ and tissue donation and encourage our communities to register as donors through participation at the Donate Life Transplant Games of America.    Goals: To educate our communities about the importance of registering as an organ and tissue donor To help increase the number of designated donors in our communities To honor deceased donors, living donors and donor families and their generous decision to donate life

Team New England Campaign Page

Goals for Campaign Set goal of 250 registrations – TGA set minimum of 150 Give team concrete goal that is achievable Sense of ownership for the mission

Questions?

Goal – 100 new registrations!!

Passionate Team Members OPO/Tissue & Eye Bank Team New Mexico Passionate Team Members OPO/Tissue & Eye Bank Positive donation & transplant stories Community involvement & fundraising

Flag Signing Event Localize Transplant Games Invite past, present & potential team members Invite State Team members (potential members) Eye bank, tissue bank Transplant centers, donor hospitals DMV partners

Inspirational Stories

#TGAflag @DonateLifeNM

Q&A + Thank You Thank you to our speakers, HRSA for providing the phone line for our webinar today, and to all of you for joining the call! Next DLA Webinar: March 9, 2016, 2:00pm ET 1st Annual National DMV Appreciation Week: Planning to Give Thanks to Our Partners