Social Media and IPPOG

Discussion Group Goal Whether you like or not, your audience is using social media to communicate Understanding the different platforms and how they are used, might help you in science outreach and informal education to: Find a new way to communicate & engage with those who matter to you Find a more efficient way to promote your own efforts

Discussion Group Proposal Reflection on Goals, Objectives and target audience expectations Review some examples Share how group participants are using social media now Discuss new ideas for science outreach Discuss application to IPPOG Next steps

Discussion Group

Social Media Resources http://thesocialmediaguide.com/social_media/social-media-comparison-charts

Social Media Considerations “Social Media” a broad term A communication tool which should be part of the whole plan Before engaging in any action one should be clear on its goal Its objectives Its target audience and their expectations Learning about social media is learning about how your audience is talking and engaging Social media is a very broad term which includes several platforms for different usages to a variety target audience. A social media platform is only a communication tool and it should follow the principal of any communication strategy; meaning that …

Social Media Platforms Main difference from these tools to other communications tool is the manner one communicates; it must : Engage with the audience and its community Be personal, honest and transparent Learn about the different platforms may just help you to find a new way to communicate and engage to those who matters to you

Social Media Evolution Moving from broadcasting  conversation  dialogue Measure success by #s of followers and likes AND kind of engagement achieved; Examples of dialogue engagement – should be part of your measurement strategy The tendency: from listening, monitoring and responding to proactive creating incentives, contests, etc.. Social media should be used as part of the whole communications plan Moving from broadcasting to conversation to dialogue Social media should be measured not only by numbers of followers and likes but with the kind of engagement achieved; that said example of dialogues engagement should be part of your measurement strategy The tendency is to go from listening, monitoring and responding to be more proactive creating incentives, contests, etc

Social Media Goal and Objectives Do you have a specific topic, event or project to promote? What action do you want the people do after all: reply posts, post pieces on our wall, on their wall, share with others through twitter?

Social Media Audience and their expectations Who do we want to engage with and what are their expectations Some ideas -Audience & what they want Teachers latest tools and multimedia materials Students something topical, having as much fun as possible General Public have a glimpse of what is going on Media be informed of what is new and hot

Examples Ask what the audience wants to know Ex: from a health magazine, clients wanted a health tip a day Let your audience promote your cause Ex: Weather channel: iWitnessWeather, a platform where people could send in their photo of the weather conditions around them Ex: Zappos: “send us your picture and we will post the fan of the week” Use create a platform with relevant material and let people participate by sharing their own stories Ex: Eric, created a campaign for Cancer prevention on CAUSES that has 6 million followers and has raised 400 000

Ideas on how to use social media to engage Ask questions to learn what they want to know Post a science curiosity or fact/day Engage associated physicists to answer questions Create different pages on Facebook or Google + to engage people about a particular topic or event Add photos/videos to your posts that you produce and that others produce Create contests

Social Media Resources Tips for beginners Beginners guide to Facebook http://npsocialmedia101.wikispaces.com/Facebook Beginners guide to Twitter http://npsocialmedia101.wikispaces.com/Twitter Social Media vocabulary http://www.saltywaffle.com/social-media-vocabulary/ About hash tags for Tweets http://www.socialbrite.org/2011/12/27/45-hashtags-for- social-change/

Hashtags Hashtag.org - This service is the defacto standard for hashtag information. The # symbol, called a hashtag, is used to mark keyword or topic in a Tweet.

Social Media Resources Free tools Google Analytics gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Social Mention is like Google Alerts but for social media. Hoot Suite is a social media dashboard and a tool for managing social networks Go tweet is a tool to help you analyze your tweet activities Facebook Insights provides Facebook Page admins and app developers with metrics on the performance of their Page or app. Hyper Alerts is a feature for everybody who wants email reports of posts and comments on a Facebook Page.  Hashtag.org - This service is the defacto standard for hashtag information. The # symbol, called a hashtag, is used to mark keyword or topic in a Tweet.

Paid Tools Radian6 - provides the leading social media monitoring and engagement platform to help organizations scale social media across the enterprise. *It is offering a FREE ebook about social media Lithium - harness the scale and speed of the social web through an integrated set of products for monitoring, hosting, and managing social conversations. Alterian - Harness advanced analytics to elevate your email marketing program to the next level Vocus- cloud-based marketing and PR software