Latitude 10 The tablet that’s built for business Follow us on social media: http://dell.to/SalesCommFB http://www.twitter.com/DellSalesTrain http://dell.to/SalesTrainCom

Lesson roadmap 1 2 3 4 5 Explain the value proposition of this product By the end of this module, you will be able to: 1 Explain the value proposition of this product 2 Position this product to target customers 3 Describe the key selling points 4 List the key product features 5 Compare with existing Dell products

Describe the key selling points Latitude 10 1 Describe the key selling points Explain the value proposition Value proposition The tablet you need to easily and securely snap into your business environment… Top 3 takeaways: Enterprise-class security and management with proven configuration and support services Windows 8 touch experience and integration into existing Windows® environments, with support for new and legacy apps Mobile and in-office productivity with flexible configuration options

Describe the key selling points Latitude 10 1 Describe the key selling points Explain the value proposition Value proposition The versatile Latitude 10 tablet offers 3 configuration options, so your customer can choose the one best suited to their needs: Essentials (available 2013) Essential features for basic productivity and collaboration Standard Richer feature set, and configured for all-day productivity Enhanced Security (available 2013) Configured for all-day productivity, plus extra security features

Position to target customers Latitude 10 2 Position to target customers Target customer: IT decision makers The Latitude 10 is targeted to IT decision makers who prioritize security, management, support, and tablet productivity for end users. Primary needs: Seamless integration into existing Windows® environment Enterprise-class security and management Business device for productivity - on the road or docked in the office

Position to target customers Latitude 10 2 Position to target customers Need: Seamless integration into existing Windows® environment Features to emphasize: Management Easily managed (just like any other PC in your environment) using your existing systems management Integration Seamless connection to enterprise domain for access to network resources and printers Windows 8 experience Support for your legacy Windows applications as well as modern Windows 8 apps

Position to target customers Latitude 10 2 Position to target customers Need: Enterprise-class security and management Features to emphasize: Security Intel® Platform Trust Technology Enabled hardware TPM 1.2† * Smart card + fingerprint reader combo†† Dell Data Protection | Access* Management Fully manageable with Dell KACE appliances or existing management console, such as SCCM Services and support Configuration and support services from Dell, a global partner you know and trust † “Standard” & “Enhanced Security” configs †† “Enhanced Security” configuration only * See “legal disclosures” slide

Position to target customers Latitude 10 2 Position to target customers Need: Productivity on the road or docked in the office Features to emphasize: Productivity Convenient, swappable battery† and easy charging on-the- go with micro-USB charging port† Versatility Optional docking solution for desktop-like productivity along with wide range of available accessories Connect Full-size USB port for no-hassle plug-and-play connection with printers and other peripherals † “Standard” & “Enhanced Security” configurations

Position to target customers Latitude 10 2 Position to target customers Usage scenarios Mobile and office productivity: transfer content from the road to the office with ease Education: easy-to-manage and durable learning device with… Education ISV certifications Adobe® Flash® capabilities Plug-n-play for classroom learning Healthcare: ultra-mobile tablet with healthcare ISV certifications Government: Enhanced Security configuration Durable and ultra-mobile for use in the field

Position to target customers Latitude 10 2 Position to target customers Review The Latitude 10 was designed to meet the primary needs of IT decision makers…. Integration into existing Windows® environment Easily managed - just like any other PC in your environment Legacy Windows apps support Windows 8 experience Enterprise-class security and management Service and support options Dell Data Protection | Encryption† * (optional) Manageable with Dell KACE, SCCM, etc. Discuss How would you position the features of the Latitude 10 to meet these customer needs? Productivity on the road and in the office Swappable battery†† Docking solution (optional) Full-size USB port † Optional on all configurations; available 2013 †† Available on “Standard” & “Enhanced Security” configurations * See “legal disclosures” slide

Describe the key selling points Latitude 10 3 Describe the key selling points Inspired design Business-rugged: Corning® Gorilla® Glass Reinforced magnesium alloy frame Optional docking station for in-office, desktop-like productivity Versatile business tablet – choose from a range of configurations to meet your productivity and budget needs

Describe the key selling points Latitude 10 3 Describe the key selling points Go-anywhere productivity Support for your legacy Windows® applications Convenient, swappable battery† for all-day productivity Full-size USB port for no-hassle connection with peripherals Easy charging on-the-go with micro-USB charging port† ISV certifications for healthcare and education † “Standard” & “Enhanced Security” configurations

Describe the key selling points Latitude 10 3 Describe the key selling points Business-class control Easily managed - just like any other PC in your environment Security: Dell Data Protection | Access Intel Platform Trust Technology Enabled TPM 1.2†† * Dell Data Protection | Encryption††† (optional) Smart card + fingerprint reader combo†††† Wide range of customizable service and support options Support for desktop virtualization solutions †† “Standard” & “Enhanced Security” configs ††† Optional on all configs; available early 2013 †††† “Enhanced Security” configuration only * See “legal disclosures” slide

Describe the key selling points Latitude 10 3 Describe the key selling points Review Latitude 10 key selling points: Inspired design Go-anywhere productivity Business-class control Why the Latitude 10 is built for business: Business-rugged with versatile configuration options and optional docking solution Windows 8 touch experience enhanced by swappable battery† and convenient ports Security features backed by integrated solutions and world-class service and support † “Standard” & “Enhanced Security” configurations

List the key product features Latitude 10 4 List the key product features 3 versatile configuration options to fit your needs – whether you’re in the field, in the classroom, in the office, or on-the-go…. Essentials: configured with sealed battery and essential features for productivity and collaboration Standard: configured with rich features for all-day productivity Enhanced Security: configured with smart card + fingerprint reader combo for ultimate control Ideal for: education and more budget-conscious customers Ideal for: mobile workforces in small businesses to large enterprises Ideal for: government, healthcare, banking and other industries with sophisticated security requirements Available early 2013 Available early 2013

List the key product features Latitude 10 4 List the key product features Versatile options to fit your needs Latitude 10 Essentials† Standard Enhanced Security† Processor Intel® Atom™ processor Z2760 1.8GHz with Intel® Burst Technology, 1.5GHz HFM, 600MHz LFM Memory 2 GB* DDR2 SDRAM (800MHz) integrated Storage Up to 64 GB* 32, 64, 128 GB* options 64 and 128 GB* options Graphics Intel® integrated graphics Wireless* Wi-Fi and Bluetooth Mobile broadband (optional) Battery 30 WHr sealed 30/60 WHr swappable Display 10.1-inch IPS (1366 X 768) wide view angle LED with Corning® Gorilla® Glass, supporting 10-finger touch Cameras Integrated 720p HD front video webcam, 2MP front-facing camera, plus 8MP rear camera Stylus Passive stylus (optional) Active Wacom stylus (optional) CFI/TAA Not offered Configuration services* TAA* (optional) † Config available early 2013 * See “legal disclosures” slide

List the key product features Latitude 10 4 List the key product features Versatile options to fit your needs Latitude 10 Essentials† Standard Enhanced Security† Security Lock slot Dell Data Protection | Access Dell Data Protection | Encryption (optional) Intel Platform Trust Technology Dell Data Protection | Encryption†† (optional) Intel Platform Trust Technology and enabled hardware TPM 1.2* Smart card + fingerprint reader combo Ports/slots Full-size USB 2.0 Full-size SD memory card reader Docking connector Stereo headphone/microphone combo jack micro-USB charging port mini-HDMI micro-SIM (WWAN only) Docking Optional: productivity dock (4 USB 2.0 ports, HDMI, audio output, power input) † Available early 2013 †† System ships without the feature, but customers will receive access in early 2013 * See “legal disclosures” slide

List the key product features Latitude 10 4 List the key product features Product details Dimensions Latitude 10 offers a starting weight of 668g* (Standard config with 2-cell battery). Essentials Standard Enhanced Security Height 10.5 mm 13.44 mm Width 274 mm Depth 176.6 mm Enhanced Security config is slightly thicker because it includes a smart card reader. * See “legal disclosures” slide

List the key product features Latitude 10 4 List the key product features Windows 8 Windows 8 tablets bring better web, e-mail, and people integration via: Immersive browsing (high resolution screen, full desktop sites, malware and phishing protection) Adobe® Flash® and Java support (x86) Windows® mail app and full Microsoft Outlook (x86) Connects to social networks (Facebook, LinkedIn, Twitter) Windows 8 Start Screen with Live Tiles… constantly updates automatically with information

List the key product features Latitude 10 4 List the key product features Right view The full-size USB port offers a hassle-free connection with external storage and peripherals. “Standard” and “Enhanced Security” configurations include a mini-HDMI port. Essentials (available early 2013) USB Audio 10.5mm Mini HDMI USB Audio Standard 10.5mm Mini HDMI Enhanced Security (available early 2013) USB Audio 13.44mm

List the key product features Latitude 10 List the key product features Front view Business-rugged, with: Corning® Gorilla® Glass Reinforced magnesium alloy frame Natural interaction, with: HD (1366 X 768) capacitive multi-touch display Optional active† or passive†† stylus Corning® Gorilla® Glass HD display † Available with “Standard” & “Enhanced Security” configurations †† Available with “Essentials” configuration

List the key product features Latitude 10 4 List the key product features Rear view Fingerprint reader††† “Standard” and “Enhanced Security” configs include a swappable battery with choice of two battery sizes. The “Essentials” configuration features a sealed battery. Camera lens† Enhanced Security (available early 2013) Swappable battery†† Release latch†† Standard † Included on all configs †† “Standard” & “Enhanced Security” configs only ††† “Enhanced Security” config only Essentials (available early 2013)

List the key product features Latitude 10 4 List the key product features Bottom interface Micro-USB charging port† is compatible with industry-standard auto/air adapters. Dock connector micro-USB charge port††† † “Standard” & “Enhanced Security” configurations only

List the key product features Latitude 10 4 List the key product features Left view The left side of all three configurations include: Volume control Lock slot Volume control Lock slot

List the key product features Latitude 10 4 List the key product features Top/right view Full-size USB port The top/right view of “Enhanced Security” config (shown here) contains a smart card reader.† This not included on the other configs. Only the “Standard” and “Enhanced Security” configs have a mini-HDMI port. Smart card reader†† Audio port Array mics mini-HDMI† Screen rotate lock SD card Power † “Standard” & “Enhanced Security” configurations only †† “Enhanced Security” configuration only

Compare with existing Dell products Latitude 10 Compare with existing Dell products 5 Positioning the Latitude 10 vs. XPS 10 XPS 10 Latitude 10 Latitude 10: Built for business Best tablet for medium to large organizations looking for enhanced security, management, and durability Windows RT Mobile keyboard dock and bundled Microsoft® Office 15 All-day(+) battery life and sleek portable design Built-in, out-of-the-box security/encryption and device drivers Windows 8 supports legacy applications Optional productivity dock for desktop-like productivity Swappable battery† and choice of battery sizes (select configurations) Enabled TPM 1.2† *, optional DDP|E†† *, and smart card + fingerprint reader††† (select configurations) XPS 10: Designed for BYOD The only tablet optimized for organizations enabling Bring-Your-Own-Device with sleek design and security features Productivity and security † “Standard” & “Enhanced Security” configurations only †† Optional on all configurations; available early 2013 ††† “Enhanced Security” configuration only * See legal disclosures slide

Compare with existing Dell products Latitude 10 Compare with existing Dell products 5 Key improvements: Latitude 10 vs. Latitude ST Latitude ST Latitude 10 Benefits Windows 7 Up to 6 hours* of battery life Windows 8 Longer battery life on 2-cell Fully experience Windows® 8 touch apps Longer battery life, plus two swappable† battery options (select configurations) Intel® Atom™ single-core Intel® Atom™ dual-core Dual-core Intel® Atom™ processor = improved performance, graphics, and battery life Chemically-strengthened glass Corning® Gorilla® Glass and mag-alloy frame Thinner/lighter Purposeful design made to last Thinner and lighter, with more robust features TPM DDP|E (optional) Enabled TPM 1.2† * DDP|E* (optional) SC/FP reader † Enhanced security options†† for ultimate data protection (select configurations) † “Enhanced Security” configuration only †† “Enhanced Security” configuration; available early 2013 * See legal disclosures slide

Please note the important legal information to the right. Latitude 10 Legal disclosures Battery life Based on testing using the Mobile Mark 2007 Productivity battery life benchmark test. For more information about this benchmark test, visit www.bapco.com. Test results should be used only to compare one product with another and are not a guarantee you will experience the same battery life. Battery life may be significantly less than the test results and varies depending on your product’s configuration, software, usage, operating conditions, power management settings and other factors. Maximum battery life will decrease with time and use. Hard drives GB means 1 billion bytes and TB equals 1trillion bytes; actual capacity varies with preloaded material and operating environment and will be less. Mobile broadband Subject to wireless provider’s broadband subscription and coverage area; additional charges apply Photography Final product photos were not available when this content was published. Product imagery in this document is for illustrative and training purposes only. Preliminary weight Based on Dell lab testing. Weights vary depending on configuration and manufacturing variability. Services Availability and terms of Dell Services vary by region. For more information, visit www.dell.com/servicedescriptions System memory and graphics Significant system memory may be used to support graphics, depending on system memory size and other factors Trusted Platform Module (TPM) TPM is not available in all regions or on all configurations. Wireless connectivity Where wireless access is available. Additional access charges apply in some locations. Please note the important legal information to the right.

Compare with existing Dell products Latitude 10 Compare with existing Dell products 5 Review The Latitude 10 offers these key advantages over the Latitude ST: Longer battery life Thinner, lighter, more durable design Better performance with Intel® Atom™ dual-core processor Swappable battery† on select configurations Enhanced security features†† Latitude 10 is built for business: XPS 10 is designed for BYOD: Positioning the Latitude 10 vs. XPS 10 Enhanced security and manageability Integration into legacy apps Sleek, portable design with keyboard dock Out-of-the-box security features † “Standard” & “Enhanced Security” configurations †† “Enhanced Security” configuration; available 2013

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Lesson review Why Dell developed Key selling points Latitude 10 Lesson review Why Dell developed Enterprise-class security and management Windows 8 experience In-office and mobile productivity Key selling points Versatile configuration options and docking solution Touch experience, swappable battery†, and convenient ports Security features, integrated solutions, service and support How it compares to the Latitude ST Longer battery life and swappable battery† Improved performance with dual-core processor Enhanced security options†† Thinner, lighter, and more durable Target customers IT decision makers Key product features Configuration options to fit your needs, including: Swappable battery† for all-day productivity micro-USB charge port† Enhanced security†† and management features Full-size USB port for hassle-free connection with peripherals Corning® Gorilla® Glass and magnesium alloy Windows 8 touch experience † “Standard” & “Enhanced Security” configs †† “Enhanced Security” configuration

Revision history Latitude 10 product training Requestor Owner Date Global Commercial Sales Training & Development Owner Andressa Nozue Date October 2012 Changes Information from AD# G12003182 Reviewed by Anna-Lee Muck (PG) Lydia Cummings Holly Waldren Approved by