February 2011 A new generation….

Our past…. In the 90’s Mortara offered the ELI 100 and the ELI 200 In the early 00’s the ELI 250 and later the 150 were introduced: a challenge to replace solid products but also introducing new feature and communication capabilities LAN, WLAN, GPRS, Graphic display, new writers: a big effort that led to the delivery of 27000 ELI 250 (from 2003) and 24000 ELI 150 (from 2005) A GREAT result!

What more? The question is: what can we add to successful products to make them even more successful? Color LCD New front ends Improved Automatic Interpretation A more up-to-date User Interface A new modern look More communication options New accessories Easier upgrade capability

Introducing…. The NEW ELI 150c and ELI 250c

The NEW ELI x50c…. Completely newly redesigned Housing, with the NEW Mortara Colors and look New keyboard, with color coded function keys Super-bright Color LCD with LED backlight New SYMBOL key, for easy entry of special characters Completely redesigned Electronics, with a faster processor

The NEW ELI x50c…. Heart Rate/ Lead fail Speed Gain Filter Function keys Acquisition Module Clock Battery Gauge

The NEW ELI x50c…. Color coded keys Symbols Key On/Off

The NEW ELI x50c…. AM 12 USB D LAN USB MODEM WLAN

The NEW ELI x50c…. WAM - Wireless patient Cable For superior versatility and ease of use, a digital front end that guarantees less noise and data quality UNIQUE in the Industry!!!! Unsurpassed 40 KHz sampling rate Frequency response 0.05 to 300 Hz The best in class for adults and pediatric ECG acquisition. Remote control keys for easy and fast ECG acquisition or Rhythm printout. Lead Fail indication AM 12 available as optional configuration

Algorithms: features and benefits…. VERITAS 7 Resting Interpretation Algorithm Mortara Algorithm for Adult and Pediatric interpretation, from 0 days of age VERITAS in its latest revision, introduces severax50cneral improvements, a better P-wave detection, enhanced Pacemaker analysis Added STEMI message (*** ACUTE MI ***) statement

Algorithms: features and benefits…. BEST 10 Acquiring an ECG on non-cooperating patients is a challenge. BEST 10 has been thought to help speeding up this process. The ELI x50c incorporates a 5 minutes buffer that is used by the BEST 10 to find the best and noise free 10 seconds of ECG data. Perfect on pediatric patients, it helps saving time in the daily routine. Unique in this class of cardiographs!

Algorithms: features and benefits…. Lead Reversal Lead placement is becoming a serious issue, important to the point that it can lead to misdiagnosis: the technician may not realize the issue, the ECG is sent to the Cardiologist and the record may be read improperly. In some facilities more than 5% of all acquired ECGs are affected by lead reversal. v7 implements real time indication of lead reversal Real time detection and indication to user of possible limb lead swap Real time detection and indication to user of possible precordial lead (sequential V leads) swap… Saves time and reduces error in ECG acquisition

Communication: features and benefits…. USB direct connect RS 232 ports disappeared from PCs and a more modern direct connectivity allows an easier integration with today’s PCs and Operating Systems Simply connect the ELI x50c to a PC and drag and drop records into ELI LINK Transmission to USB Memory stick An alternative way for users that do now want to use the cable Plug a memory stick in the Host USB port and SYNC the unit: records will be “transmitted” to the memory stick. PDF generated via ELI LINK 3.10 or later The USB transmission or file transfer can be perfectly integrated with the ELI LINK. With ELI LINK and its import folder, the user can generate PDF files (and other formats) automatically

Communication: features and benefits…. LAN Today’s most common communication method Support 10/100 Mbps Faster and more reliable integrated chipset WLAN New module, with support for the most common encryption standards (WEP, WPA, WAP2, LEAP/PEAP) WLAN and LAN Hardware Now available simultaneously on the same unit WLAN is very nice and easy but coverage could be a problem, IT likes the idea of a single configuration to deal with. LAN is a perfect backup when WLAN does not offer perfect coverage.

Communication: features and benefits…. GPRS option available The option allows the use of the ELI 150c in all its portability. GPRS is compatible with the vast majority of providers around the World. Offered as an option to WLAN Time Sync The ELI x50c allows time synchronization: a great tool to make sure all the cardiographs are time-synchronized with the Hospital network. No need to manually change time at DST! Syncs with ELI LINK 3.10

Some more key features and benefits…. 12-Lead Preview Thanks to the bright and sharp LCD, allows the preview of what will be printed (the option for 8-lead preview is still available) ECG Storage Internal memory allows a complete day of work Basic configuration = 100 records Expanded memory option = 200 Records USB to Memory Stick Included in the basic configuration !! 2D Bar Code reader Now available for the ELI 150c and ELI 250c

The NEW ELI 150c…. …are completely new products, the only common part with the previous ELI 150 and ELI 250? The Writer…

And new carts have been designed… Ergonomically designed handles Standard front storage bin Power cable hanger Wheel locks Antistatic wheels

ELI 250c Cart with accessories

Both available starting from…

Both available starting from… Price list will be released By End of February Demo orders will be accepted and processed in March Initial shipments (for all versions) in Q2

…Selling against our competitors…. February 2011 …Selling against our competitors….

What is our story? Do we know how to handle the most common questions? How can we make sure we all know and tell the same story? Realize that we have two types of people to deal with: the Physician and the Technician….

Ease of use for the technician We should not forget that a device is a winner if the user considers it a tool that helps the daily activity. For the Electrocardiograph, the nurse or technician is our user and here are some features we offer. This is also a guide about what to say against the competitors….

Ease of use for the technician Philips: “ Our Cardiographs offer digital patient cables to reduce noise….” Mortara: “The ELI 150c and ELI 250c offer two solutions for digital patient cables, the WAM and the AM 12. Both of them offer removable leadwires and remote controls for AUTO and RHYTHM ECG acquisition. And, by the way, the WAM is WIRELESS: a unique solution designed to help in the daily activity, making it easier to operate in small environments and to sterilize the cable, when needed.” GE, Nihon-Khoden, Schiller, Cardioline: “We don’t have it “

Ease of use for the technician Philips: “We have the Lead Reversal function in the TC series” Mortara: “The ELI 150c and ELI 250c adopt the new VERITAS 7 Interpretation Library. In it we have incorporate a new and unique feature for lead reversal, capable not only to monitor the limb electrodes but also the sequential chest leads. In just 5 seconds after connecting the electrodes, the cardiograph will warn the user of the error, saving time and guaranteeing a quality ECG.” GE, Cardioline, Schiller, Nihon-Khoden: “We do not have it!!!”

Ease of use for the technician GE: “We have Electrodes Impedance Check” Mortara: “We thought beyond impedance check and developed our products to work with you, the way you work! We have introduced the BEST 10 feature, that in presence of noise can detect and analyze automatically the best 10 seconds of data available in the 5 minutes buffer. This guarantees the best ECG in terms of quality.” GE, Cardioline, Nihon-Khoden: “We do not have it!!!” Schiller: “ we have it only on the AT-102 plus….”

Ease of use for the technician Philips, GE: “We have STEMI statements” Mortara: “Being the first ones introducing 12-lead ST monitoring in Holter, Telemetry and Bedside Monitoring, demonstrates our commitment to providing the best 12-lead ST analysis. With the new VERITAS 7 Mortara has added the *** ACUTE MI *** statement to highlight the STEMI condition” Cardioline, Nihon-Khoden: “We do not have it!!!” Schiller: “ we have it optional on the AT-102 plus, 2010, and AT 101”

Ease of use for the technician Philips: “We have an innovative printing orientation! We print towards you!” Mortara: “Our writers are designed to allow a clear preview of the ECG, without requiring the user to “lift” the paper and see what was printed…we also offer a writing surface for the advanced user!” GE, Cardioline, Nihon-Khoden, Schiller, Welch Allyn: “Our cardiograph print to the left of the unit...but do not have writing surface or in some cases, a very little one!”

Ease of use for the technician Philips and all: “We work on battery….and AC” Mortara: “Our cardiographs all work on battery but also, when the battery is depleted, the ELI series can be plugged in and works immediately….Others need to be connected to the AC for some time before they can be used ….There is no time to wait!

Quality for the Physician We have Pediatric Interpretation….. Mortara: Introduced in 2010, Veritas continues its development and now Mortara has pediatric Interpretation on ALL his models. In addition, the frequency response 0.05 to 300Hz is the only that guarantees the proper acquisition and signal processing required by the pediatric ECG signal. GE, Philips: “ but only have up to 150Hz!..”

Quality for the Physician Our resting interpretation is very good….. Mortara: Mortara Instrument is one of the very few companies that has developed a resting Interpretation algorithm and called it VERITAS. VERITAS 7 is now available and allows an even higher quality of automatic interpretation. A reliable Interpretation is synonymous of time reduction and better care for the patients. Version 7 has improved over several areas, consolidating the Mortara leadership in signal processing. ….but we buy it and we cannot improve it by ourselves….

Quality for the Physician We offer LAN, WLAN, etc…. Mortara: we offer a complete selection of communication options, independent of the model and class of the cardiograph. An efficient workflow, starts from having the proper cardiograph setup. Integration with your PACS system offer a simplified way to review ECG records, reducing the time required by the Physician. … but we do not have DICOM!!!!

Quality for the Physician Our products are easy to use… Mortara: Our products and algorithms are all designed to help in today’s busy environments. Simple-to-use products mean easier training for the technicians, higher quality ECGs, better time management. Long battery life means less interruption in the ECG acquisition process, Bidirectional Orders means less errors, large storage memory means possibility of a day of work even if the Hospital archive system is not up and running. All these tools to serve you. We do not have DICOM, bidirectional comm, our battery life is short!!!!

Quality for the Physician Who is Mortara? Mortara means commitment. Over the near 30 years of existence, Mortara Instrument has always been committed to electrocardiography and its enhancement, not simply developing products but thinking towards the user, adding features that have solid diagnostic basis.

A superb line of Electrocardiographs…

ARE AVAILABLE HERE FOR YOU TO PLAY WITH! Hands on units…. ARE AVAILABLE HERE FOR YOU TO PLAY WITH!