The Board Buy-in: Presenting the sustainability business case to the board Gareth Kane Terra Infirma Ltd 0191 265 7899 gareth@terrainfirma.co.uk www.terrainfirma.co.uk.

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Presentation transcript:

The Board Buy-in: Presenting the sustainability business case to the board Gareth Kane Terra Infirma Ltd 0191 265 7899 gareth@terrainfirma.co.uk www.terrainfirma.co.uk

Who is Gareth?

Sustainability Maturity Model Compliance Lip Service One or two projects Greenwash No strategy No staff buy-in Bundle of Projects Lots of projects Limited/ad-hoc resourcing Driven by enthusiasts Limited staff buy-in Management System Environmental management system in place Responsibility defined and resources provided Short term targets and projects Activity in a silo Full Integration Clear commitment and leadership Strategy in place Long term goals All systems and operations aligned to strategy Total buy-in

Understanding the Business Case… …as it applies to your business

Staff Recruitment & Retention The Business Case New Markets Winning Business Staff Recruitment & Retention Cost Savings & Asset Value Compliance

Reference: Carbon Reduction Strategy for England, NHS SDU, Jan 2009 www.sdu.nhs.uk

Carbon Footprint - NHS England

Marks & Spencer

Case Study: EAE Ltd

Conclusion #1: ‘Go green, save money’ is for amateurs – the big opportunity is winning more business

New & Emerging Markets

Low Carbon Economy Technology Supply Chain Services Vehicles Renewables Buildings Consumer Goods Telecoms Digital Goods Supply Chain Components Software Fuels Materials Processes Services Design Marketing Installation Maintenance Repair Training Legal Financial Disposal

Conclusion #2: The Low Carbon Economy is a very broad church – plenty of room for all?

Doing It Properly Walk the walk!

We commit to… We will… We have… ✔

Targets: Incremental Time

Targets: Stretch Time

Case Study: Diageo

P&G: Ariel Excel Gel

Dealing With Resistance

Green Jujitsu

Use of Language Green Language Jujitsu Language Green Save the world Climate change CSR Responsibility Doing the right thing Cost pressures Risk Future proofing Legislation Brand protection Competitive advantage Market demands Efficiency

The power of questions?

Conclusions Sustainability is fast becoming a key source of competitive advantage or disadvantage for laggards “Go green save money” is for amateurs New markets opening up Lip service no longer enough must address the big issues Use “green jujitsu” techniques to overcome resistance

For free resources: www. terrainfirma. co For free resources: www.terrainfirma.co.uk and click on: “Gareth’s Blog” and/or “Free Resources” Gareth Kane Terra Infirma Ltd 0191 265 7899 gareth@terrainfirma.co.uk www.terrainfirma.co.uk