Original Power Point Created by Owen Thomason

Slides:

Advertisements

Similar presentations

The 4 P’s of Marketing consumer The Marketing Mix.

Advertisements

HAY MARKETING TIPS Dr. Curt Lacy Extension Economist-Livestock.

What is Agriculture?.  What are you wearing?  What did you eat for breakfast?

Engage- Agriculture Farmer’s Care. Trend in Agriculture Produce more with less 1950 – 2.47 billion people in world 2000 – 6.06 billion people 2050 –

2012 Beef University Direct Marketing Beef Jason Fischbach, Agriculture Agent Ashland and Bayfield County March 5, 2012.

Pasture-Finished Beef By Matt Tiefenbrun. What is Pasture-Finished Beef? Raising Beef Cattle strictly on forages –Generally Naturally Raised or Organic.

Marketing Vocabulary. Market Advertise or promote an item or service.

Food and Fiber System. Roles and Meanings of Food  Food holds many meanings and serves many roles  Why is food important to you?  What role does.

Extension.usu.edu Teaching Tax Issues to Beginning Farmers and Ranchers Dr. Ruby Ward Department of Applied Economics.

Hay Marketing Tips Dr. Curt Lacy Extension Economist-Livestock.

© 2012 Cengage Learning. All Rights Reserved. SLIDE MARKETING (part 2) Price and Distribute Products Goal 1Discuss how the selling price of a product.

Agricultural issues and trends. Corn based ethanol in the United States.

Marketing. Today…  What is a market?  What is marketing?  Role of Marketing  Marketing Objectives  Marketing Activities.

Ethanol Supply and Demand. Ethanol The demand for ethanol increases. What happens to the price of corn? Why?

Introduction to Agribusiness Management

What Can Be Sold and How Much Space Will It Take?.

Cattle Lot Beef Vs. Pasture Beef “The Debate” By: Jordan Cress.

 “Farming” or “agriculture” shall include: › farming in all of its branches and the cultivation and tillage of the soil ; › dairying ; › the production,

Dr. Curt Lacy Extension Economist-Livestock. Sellers – Focused on convenience Marketers – Focused on profits  Produce what the market wants  Market.

MARKETING YOUR PROPERTY TOTAL EXPOSURE = THE BEST PRICE HERE IS HOW WE GIVE YOUR PROPERTY TOTAL EXPOSURE TO ALL THE BUYERS.

The Marketing Plan ProductPromotionPlacePrice. Product What products will you sell? 1.Research the competition to determine what products customers want.

Presentation Title This course developed by The Environmental Finance Center at UNC Chapel Hill for The North Carolina School of Science and Math and NCDPI.

Farm Transactions AG BM 102. Farm Inputs Introduction Modern agriculture involves lots of purchased inputs Machinery, equipment, fertilizer, chemicals,

HOW PRODUCTS AND BYPRODUCTS ARE MADE MSAGED 7-1 What is the agriculture industry? Written by Melissa Moulton.

Profitable Cattle Marketing Options and Alternatives Modified by Georgia Agricultural Education Curriculum Office June, 2002.

Marketing is the process of planning and executing the pricing, promotion and distribution of ideas, goods, and services to create exchanges between buyers.

Marketing!. What is Marketing? All the activities carried out by a business to promote and sell its products Examples? –Sales Promotions (coupons or special.

{ The Process of Producing Objective 8.1 Examine the components of the Food and Examine the components of the Food and Agricultural Literacy: Apply mathematics.

Direct Marketing Meats Sept.16, 2014 Women in Ag Learning Network.

QUALI’VOLAILLE Production and sale of free range poultry products.

Economic Principles From: foukeffa.org GA Ag Ed Curriculum Office To accompany the Georgia Agriculture Education Curriculum Lesson July 2002.

Chapter 7 Market Structure

Modified by Georgia Agricultural Education Curriculum Office

What Beginning Farmers Need to Know

4-H Embryology Week 4.

Retailing Strategy Aim: How do the customer service strategy and pricing effect one another? Do Now: 1-What is merchandising strategy? 2-How might.

Selling Selling provides customers with he goods and services the want. This includes selling in the retail market to you, he customer, and selling in.

Industrial Marketing also known as Business to Business Marketing (B2B) Industrial Marketing involves the sale of goods by one business to other businesses.

Modified by Georgia Agricultural Education Curriculum Office

Nutrient Management as Risk Management

Name _____________________________

Business of Banking.

Marketing Original Power Point Created by Casey Osksa

Introduction to Business Lecture 29

Chapter 2: Introduction to Electronic Commerce

Original Power Point Created by Owen Thomason

© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e C H A P T E R 10 SLIDE Marketing Basics Develop Effective.

POULTRY FOR POVERTY REDUCTION

Chapter 13 Marketing: Helping Buyers Buy

Towards a Sustainable Agriculture

We sell more houses than any other real estate office in Mississauga

Spellcast Farm Mission: to develop an integrated farming model utilizing pastured meat rabbits and market vegetables.

Ag & Resource Economics

What Is Marketing?.

11BST 1.4 Marketing.

Marketing Functions Marketing Co-Op.

Family owned since 2007 and union promoted.

Agricultural Marketing

Each marketing plan of action includes these 4 ps

Creating Value Features, advantages, and benefits

Marketing Definitions

Chicken Composition of Chicken Water ______ Protein ______ Fat ______.

Indicator 2.01 – Acquire the foundational knowledge of selling and understand its nature and scope. Marketing.

Agricultural Marketing

7 Marketing Functions Marketing 1.

Introduction to LC material Consumer Behaviour

Marketing CHAPTER Marketing Basics

Session 6 Session 6: Understanding Marketing and Markets

Integrated livestock feed interventions

Presentation transcript:

Original Power Point Created by Owen Thomason Marketing Ag Products Original Power Point Created by Owen Thomason Modified by the GA Agriculture Education Curriculum Office July 2002

What is Marketing? The performance of all business activities involved in the forward flow of food and fiber from farm producers to consumers. Moving farm products to the consumer by means of innovative selling and advertising.

How do I market my product? Determine a plan of action Cost vs. Price Users/Consumer Packaging Delivery Advertisement? Evaluation

Determine a Plan of Action What am I going to sell? How am I going to sell this product? Who will buy my product? How much do I charge? How will I deliver the product? Can I find my niche?

Cost vs. Price What does it cost to produce this product? What will it cost to package, deliver, advertise, and market this product? What is a reasonable profit for this product? What price will the market accept?

Who Will Buy My Product? Local State or Regional National Specialty/Value Added Ethic Niche

Packaging Your Product Bulk Individualized/Small Parcels Boxed Shrink Wrapped Other

Delivery of Your Product Trucking Personal Delivery Delivery Service Custom Hire Farmers Market Other

Advertisement Flyers Newsprint Television/Radio Internet Word of Mouth Reputation Promotional Items

Evaluation What is the bottom line? Time vs. Profit Communication with buyers Additional Resources needed Problems? Was it worth the effort?

How do I Present My Product to Consumers? Positive terms Make the consumer want what you have Have the consumer believe they must have your product Define your product to their needs

Chicken Litter Compost Organic Fertilizer Soil Amendments Feed Additive Animal Supplement Nutritional Component

Be a Price Maker Price takers settle for what the market tells them. Price Makers market what they have into a higher profit

Value Added Marketing Instead of selling steers at the sale barn, sell the carcass to individuals who want grass fed or grain fed home raised calves Instead of hay, sell high quality, tested, weighed forages delivered to your farm. Instead of chicken litter, sell composted, low odor fertilizer.