How to grow your business with the HP Indigo 10000 Digital Press

What are HP Indigo 10000 owners doing today to promote their new high-quality B2 capabilities? Who are your customers? What are other 10000 PSPs doing? DSCOOP

2 steps Build a new value proposition 2. Campaigns Develop new product ideas relevant for customers Create content: web presence, b log announcements, PR, videos, success stories Sales kits Train sales force 2. Campaigns 1:1 meetings Direct mail Email campaigns Trade show participation Hosting events Competitions Community relations Social media activity

Web Presence/YouTube/Social Media Buidling the new value proposition

Web Presence/YouTube/Social Media

Web Presence/YouTube/Social Media Announcement of purchase Announcement of new customers, applications, awards “And lastly our win in the Marketing Collateral category was for our own direct mail marketing material Pureprint Works which showcases the stunning work we have produced for our clients. This piece was printed on our B2 format HP Indigo 10000 digital press on Cyclus offset 100% recycled paper from Antalis as B2 size folded to broadsheet style size. It was then enclosed in biodegradable poly and mailed through our fulfilment and mailing centre via our Puremail service.”

Web Presence/YouTube/Social Media Building the new value proposition

Public Relations Self PR picked up by media– Infovine (USA)

Public Relations An editorial piece was placed on the back cover – with a story on PRESSING, their new Indigo 10000 press, tells about innovation/forward looking…this piece reached a large audience, which turned into many job inquiries… HP assisted in getting the coverage.

Web Presence/YouTube/Social Media Targeting print buyers and other PSP’s

Web Presence/YouTube/Social Media

S O C I A L M E D I A C O N N E C T Cross media It is very important to build a presence in all social media channels Having an active blog is very effective DSCOOP Printed on Indigo  Online pages – for applications (application of the week) PSP Locator (for agencies, and other PSP for outsourcing)

Web Presence/YouTube/Social Media Print House (NO), self promotional Video https://www.youtube.com/watch?v=iPZ-G6KV5bc PurePrint (UK), HP/Pureprint collaboration video https://www.youtube.com/watch?v=G3YgCKP2pSo

Web Presence/YouTube/Social Media Create stories… success stories: 1. IKEA's Augmented Reality Catalog This past August, furniture giant, IKEA, decided to address the statistic that 14% of its customers end up taking home furniture that is the wrong size for the space by adding Augmented Reality to their catalog.  By downloading an app to their smartphone, customers were able to use the IKEA catalog to see what the furniture would look like in their own home.   https://www.youtube.com/watch?v=vDNzTasuYEw Print House (Norway)

S O C I A L M E D I A C O N N E C T Tweeter example

Develop new product – for new markets? R e a l e s t a t e P o i n t o f S a l e ( POS) f o o d / r e t a i l m u s e u m s / f i n e a r t s t r a d e s h o w s d e s i g n e r s c o n s u m e r – g i f t w a r e, w e d d i n g s c o n s u m e r - p h o t o m e r c h a n d i s e

Real estate vertical Target customers Sample products Australia Israel, UK Real estate vertical Target customers Sample products Development companies Project companies Land owners Real estate agencies Project proposals A4 landscape brochures Plans

Point of sale Target customers Sample products Australia Israel, TK Instore ads Window cling Brand owners Supermarket chains Fashion stores/chains Department stores

Theatre / Movies Target customers Sample products Israel, UK Movie ads Play ads Movie theatre chains Movie promoters/agents Play promoters/agents OCP in Israel approached Jerusalem film festival…to run all the printing for the festival: Welcome brochure VIP invitations Posters Movie Catalog Calendar with films on each month

Personalized products/giftware India, US, UK Personalized products/giftware Target customers Sample products Advent calenendar Personalised toys Self branded Online gift brands Cleverbug/cards Cards Boxes, bags Ilanprint personalized gift store

Pro Photo Target customers Sample products WW Posters Yearbooks Coffee table / art books Calendars Photographers Photo shops Yearbook service providers Posters Yearbooks

Fine arts TARGET CUSTOMERS SAMPLE PRODUCTS WW POSTERS CATALOGUES Museums Galleries BOOKS/GIFTS POSTERS EXHIBITION POSTERS

LOCATION BASED CAMPAIGNES WW Brands Target customers Sample products Big brands SMB’s Store chains CATALOGS POSTERS INTERNAL COMM LOCATION BASED CAMPAIGNES

2) Campaigning 1 : 1 Se l l i n g ( l a r g e a c c o u n t s ) I n n o v a t i v e d i r e c t m a r k e t i n g P u b l i c r e l a t i o n s e m a i l c a m p a i g n s T r a d e s h o w s C om p e t i t i o n s Ev e n t p a r t i c i p a t i o n / h o s t i n g So c i a l m e d i a c o n n e c t

1:1 meetings (large accounts) Create a captivating, innovative, and relevant product/ability showcase Digital Color Concepts (NJ, USA) “B i g g e r i s b e t t e r” campaign - created a personalized campaign for fashion industry, designers showing off their new B2 29’’ high quality digital print abilities – using a fashion icon + measuring tape Redesign a current campaign with innovative new ideas (like using a B2 news format) Print Center (Istanbul, Turkey) “Go Big” campaign - created B2 size versions of product catalogs for Asics and Mavi Fashion

Innovative B2 marketing (1) “Digital Dude” – from GLS (US), self promotional Direct Mail Sales executives are a part of the story personalized, with an account manager as the “dude”, a story about marketing prowess, ROI, and Innovation Includes QR code and augmented reality “Hue Two” – from Precision (UK), self promotional campaign Personalized, showing capabilities around color accuracy, product design, and options Targeting wedding planners, hotels, restaurants, etc…

Innovative B2 marketing (2) “Pureprint Works” – from Pureprint (UK), self promotional Direct Mail Personalized, B2 tabloid newspaper style, uncoated paper Ad Agency kit – from Ilanprint (IL), self promotional campaign Personalized B2 kit Everything for an ad agency Folding car, posters, 50x70 handbag from carton

Innovative B2 marketing (3) WHICH ONE WOULD YOU CHOOSE? From Tobe Direct (USA), a self promotional campaign Targeting other PSP’s which don’t have the 10000 To bring their large size digital jobs to Tobe B2 sheet, folded

Events and Tradeshows Trade shows Printing equipment tradeshows (Ilan Print), Publications shows (Precision) Publications (Book fairs), Design, Photography, etc… Initiate open house event to show off new capabilities to current/new customers Sandy Alexander (“We turned the plant into a night club”) Precision, GLO, others… Event sponsorship Design guild, photographers guild, academia, fine arts events (museums) Provided printing for awareness Competitions Design/Photo competitions

Community/Cooperation Community relations Culture, artists (aSoofa NPO case below – holiday reading material for Passover) Joint ventures “Green light” poster in cooperation with designers guild, NPOs Graphic Arts organizations / special workshops (print materials/brochures)

Thank you!