Epson WorkForce Pro Lineup

Workforce Pro in one sentence: 50 % lower running cost + 80 % energy saving = 100 % Workforce Pro

Laser-like design, performance and reliabilty with up to 50 % lower running cost1 EPSON WORKFORCE PRO WP-4000/4500 SERIES White edition 2

Laser-like design, performance and reliabilty with up to 50 % lower running cost1 EPSON WORKFORCE PRO WP-4000/4500 SERIES black edition

WorkForce Pro Product concept SF and multifunction (depending on the country) Laser speed for half the cost* Quick 1st page L, XL und XXL* cartridges with up to 3.400 pages Up to 80 % energy saving versus conventional laser printers Network and Duplex as standard Duplex-Scan (4-in-1 models) GDI und PDL Varianten WLAN (black models only) * Actual cost saving is depending on the individual set of products compared ** XXL cartridges for white models only

Target group (actual strategy may vary on country and market) Sales channel (primary) Retail, tactical Retail, business mail order Business reseller IT reseller, system house, copy dealer End user (primary) Small Office / Office at home SME, workgroup Sales sensitivity Hardware Street price TCO Purchase decision Price/visibility Quick sales approach Value for business customers Sales argumentation (demo, presentation) Competitor (primary) HP OJ Pro Series Colour laser (SFP & MFP) Sales arguments (primary) Black (office) design, WLAN, Duplex, quick 1st page Designed for the office and business specs: Up to 50 % lower running cost and 80 % lower energy cost. LAN, Duplex print & scan, (PCL6, PS3), Speed & quick 1st page (no warm up) Confidential – not for external use

EPSON OFFICE PRINTER: LINEUP WORKFORCE PRO* WP-4515 DN (3-in-1) A4 26/24 ppm Print, Copy, Scan Duplex LAN L, XL, XXL (3.400) WP-4525 DNF (4-in-1) Print, Copy, Scan, Fax L, XL, XXL WP-4535 DWF (4-in-1) LAN, WLAN L, XL (2.400) WP-4545 DTWF (4-in-1) Touch panel 2ter Papierschacht L, XL WP-4595 DNF (4-in-1) PCL, PostScript WP-4015 DN A4 26/24 ppm (16/11 IPM) Print Duplex LAN L, XL, XXL WP-4025 DW A4 26/24 ppm WLAN + LAN L, XL WP-4095 DN PCL, PostScript B-310N A4 33/11 ppm PCL (3) SC (L), HC (XL), (3.400) B-510DN SC (L), HC (XL), Extra-HC (XXL) (8.000) Models: WP-4000 Series (single function, A4, colour): WP-4015 DN (duplex and network as standard) WP-4025 DW (duplex, network and Wi-Fi as standard) WP-4095 DN (PDL, duplex and network as standard) WP-4500 Series (all-in-one, A4, colour): WP-4515 DN (duplex and network as standard) WP-4525 DNF (duplex, network and fax as standard) WP-4535 DWF (duplex, network, Wi-Fi and fax as standard) WP-4545 DTWF (duplex, network, Wi-Fi, fax, touch panel and additional paper tray as standard) WP-4595 DNF (PDL, duplex, network and fax as standard) Lineup varies in countries

Workfore Pro vs. competition Epson Workforce Pro versus laser: Quick first page Low TCO due to lower CPP and up to 80% energy saving Less consumables Epson Workforce versus normal office inkjet: Faster in simplex and duplex printing Higher ink capacity, lower cpp „Designed for Business“

Some considerations We have to fight against pre-requisits: Millions of marketing dollars have been spent on explaining customers that ink is expensive and not suitable for the office. Inkjet printers cannot cope with the requirements in the office: Paper management 1st class (b/w) print quality Reliability Tenders are typically designed for laser printers Key to counter this will be to demonstrate and explain our WFP as well as to influence tender specs at an early stage.

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