Kelly Rogowski and Janet Crone

Outline Benefits of Festivals Cultural Tourism Economic Benefits Sundance Film Festival Ripple Effect

Benefits of Festivals Opportunity for Dubuque to Grow Furthers Community Image Creates Important Social Phenomena Ignites Local Businesses University of Wisconsin-Madison School of Economics

Cultural Tourist U.S. adult who takes a trip of 50 miles or more away from home to participate in a cultural event Americans for the Arts

Cultural Tourist Vs. Tourist Spend more on average: $623 vs. $457 Use hotels, motels, or bed & breakfasts: 62% vs. 55% Are more likely to spend more than $1,000: 19% vs. 12% Travel longer: 5.2 nights vs. 3.4 nights Americans for the Arts

NRA-Chicago 66,000 attendees and exhibitors $380 per person spent per day $1,136 spent per person over 3 days $100 million in Direct Expenditures National Restaurant Association

JDIFF 3,000 attendees $127 per person spent per day $380 per person over 3 days $1,140,000 in Expenditures to Dubuque

Sundance Visitors An estimated 45,797 people attended the Sundance Film Festival in 2011 An estimated 30,596 visitors from outside the state attended 33% indicated this was their first visit to Utah 79% indicated they traveled to Utah specifically to attend the Festival. Sundance 2011 Economic Impact Report

Sundance Visitors Nonresident attendees accounted for approximately 67% of all Festival attendees in 2011 Slightly more than half of all nonresident Festival attendees indicated they would visit Utah again during the next twelve months 84.6% those attending the 2011 Festival said they would attend a future Festival Sundance 2011 Economic Report

Sundance $$ Average daily spending by Festival attendees was $234.18. During the Festival, attendees spent a total of $58.6 million Sundance 2011 Economic Impact Report

Sundance $$ 2011 Sundance Film Festival supported 1,605 jobs in Utah Generated nearly $35 million in earnings for Utah residents Contributed $70.9 million in GSP for the state Sundance 2011 Economic Impact Report

Before During After Julien International Film Festival Dubuque Interview with Jan Stoffe – Arts and Culture Coordinator for the City of Dubuque

“Festivals and events have impacts that go well beyond what can be measured in economic terms. They contribute to the quality of life across Ontario by strengthening communities, providing unique activities and events, building awareness of diverse cultures and identities, and acting as a source of community pride”. Ontario Trillium Foundation