Enhancing documents with appropriate typography choices Making Type Choices Enhancing documents with appropriate typography choices

Typography Typography describes the appearance of type on a page Includes the style and size of a font Includes attributes and spacing

Fonts Three basic categories of fonts Serif Sans serif Fancy

Serif Serif fonts have small feet, or serifs, attached to letters SERIF

Arial Sans Serif Do not have serifs or feet A common sans serif font is Arial Arial

Fancy Fonts May or may not have serifs, but they are ornate or specialized Use for headings or special purposes Fancy

Use larger type fonts for headings and titles Sizing Use larger type fonts for headings and titles Use smaller type for subheadings Use the smallest type for the body of the text

Organizing Your Text Keep in mind that fonts serve to organize text. Too many font styles, sizes and attributes clutter a page and may confuse your reader. No more than three changes in font type should occur on a single page.

Organizing Your Text Keep in mind that fonts serve to organize text. Too many font styles, sizes and attributes clutter a page and may confuse your reader. No more than three changes in font type should occur on a single page

Attributes Typographical features such as bold, italic and underline small caps, shadow and color Format -> Font Reverse Type Uses white text on a dark background Format -> Borders and Shading -> Shading

Spacing The spacing between letters is called kerning Useful if you need to reduce slightly the width of a line of text so it all fits Can be used to create a more open appearance to your text Format -> Font-> Character Spacing

Spacing In desktop publishing, the convention is to use a single space after terminal punctuation Period or question mark Leading- the vertical space between lines of body copy Single, double or 1.5 Format -> Paragraph -> indents and spacing

Bullets They add emphasis to a list Bullets can be large dots Can draw the eye to a list, adding impact Bullets can be graphical

A larger, enhanced first letter of a paragraph Drop Caps A larger, enhanced first letter of a paragraph Indicate the beginning of a new paragraph Generally used only in the first paragraph of a document.

Special Characters Mathematical symbols, copyright and trademark symbols, fancy bullets, and arrows. Steps: 1. Insert->symbol

Categories of Special Characters Dingbat Symbol that is inserted as text but is actually a graphic. Same as wingdings, symbols and so on 

Categories of Special Characters Diacritical Markings Indicate how words are pronounced Letters with symbols attached are found in the symbols font Résumé

Categories of Special Characters Trademark ™ Registered Trademark ® Copyright © Makes your work look more professional

Categories of Special Characters Smart Quotes “ “ Inserted in word processing programs Use straight quotes to indicate inches and seconds

Font Practice Practice Identifying Fonts