The Market Development Introduction for Grabner Products in China 2017.05.16 Official website :www.renhe.net Service hotline :4008-200-117
Who are we ? RENHE Renhe is the professional and influential scientific instrument agent and solution provider in china Founded in 1992 Headquartered in Shanghai Four domestic offices (Beijing, Suzhou, Guangzhou, Chengdu) More than 40 employees More than 10000 service customers The assigned region in China see blue part www.renhe.net
Who are we ? www.renhe.net
Partner Brand www.renhe.net
Key Customers www.renhe.net
Key Customers www.renhe.net
Grabner Product Marketing Activities Marketing Events Attending professional exhibitions and forums Scheduling Grabner user meeting & product Seminars every year Demo tour every two months Close communication with Grabner Team With Sales team With Support team With R&D team Multi-media Shooting Chinese videos We-chat Chinese Articles www.renhe.net
Grabner Product Marketing Activities What makes us successful: These are the TOP TEN examples that immediately pop up in my mind as “extraordinary”. Now I can share them with you! #1 – Analytica China 2016 Exhibition #2 – 2016 Oil Ability Verification Technology Seminar #3 – Second Session of Aviation Fuel Supply Technical Seminar 2016 #4 – Grabner Products Technical Seminar 2016 #5 – Grabner Products Instrument Tour Activities #6 – Customer Visits w/ Grabner #7 – Setting up testing laboratory for hazardous chemical substances #8 – Shooting Product Videos and Multi-Media Marketing #9 – Writing Product Application Articles #10 – Timely after-sales service www.renhe.net
Marketing Events Attending Five Professional Exhibitions and Forums in 2016 Local Refinery Meeting in Xiamen, Apr. 2016 Forum of Emergency Analysis Technology and Equipment for Dangerous Chemicals by Ship, May 2016 Oil Ability Verification Technology Seminar, Sep. 2016 Analytica China, Oct. 2016 Second Session of Aviation Fuel Supply Technical Seminar, in Nov.2016 www.renhe.net
#1 Analytica China 2016 - the biggest exhibition of the year ! Our company used one half of the booth size specifically to show and display Grabner products. Before the exhibition, we sent out a fair invitation and published our booth in related websites, such as Instrument Information Network, WeChat , Baidu Network, etc. During the exhibition, we also invited the media for interviews. After the exhibition, we evalued the success of the exhibition. http://c.eqxiu.com/s/4qMbPPbY?eqrcode=1&from=timeline&isappinstalled=0 www.renhe.net
#1 Analytica China 2016 – Grabner Booth! www.renhe.net
#1 Analytica China 2016 – Interview Video! www.renhe.net
#3 User Meetings Grabner User Meeting & Product Seminars every year Grabner product seminar in Shanghai city, in 2014 Grabner product seminar in Chengdu city, in 2015 Grabner product seminar in Ningbo city, in 2016 www.renhe.net
#4 Grabner Products Seminar Grabner Technical Seminar, Oct. 2016, Ningbo City. Organized by Renhe Scientific Invited relevant customers from Ningbo petrochemical base in China Invited Dr. Oliver Sauer as a guest speaker Invited Karen to help with translation work Introduced all Grabner products Obtained excellent customer feedback www.renhe.net
#4 Grabner Products Technical Seminar 2016 www.renhe.net
#5 Grabner Products Demo Tour Every year we also organize many instrument tours to customer sites. There we show instrument operation and test samples, so that the customers gets a more intuitive understanding for our products. www.renhe.net
#5 Grabner Products Demo Tour www.renhe.net
#5 Grabner Products Demo Tour www.renhe.net
#6 Close communication with Grabner Team With Sales team Sales forecast update monthly Key customer visits with Grabner sales team Timely communication for new applications Support Grabner local marketing event With Support team Timely Email contact for service and support Two service engineers participated for two weeks’ service training at Grabner facility in Vienna in 2016 With R&D team Support China trip arrangement for Grabner R&D manager in June 2016 Create local sample database in China for IRXpert www.renhe.net
#6 Customer Visits w/ Grabner In 2016, we invited Josef Lutz (Grabner R&D Manager) to China to visit customers and collect customer feedback on Grabner products. www.renhe.net
#6 Customer Visits w/ Grabner www.renhe.net
#7 Service training @ Grabner www.renhe.net
#7 Create local database at customer laboratory www.renhe.net
#8 Shooting Product Videos In order to facilitate product marketing and to give our customers a more intuitive understanding, we shot some product videos www.renhe.net
#8 Renhe-Grabner Account in We-chat www.renhe.net
#9 Writing Product Application Articles In order to increase the market promotion and publicity in the industry, our application engineer wrote some industrial application articles. Product Application Articles www.renhe.net
#10 Timely after-sales service Timely response, fast repair, regular maintenance Provide demo units as loaners during service Timely communication and feedback with the factory Good communication with Karen Huge investments into key accounts like Sinopec, PetroChina, CIQ, etc. www.renhe.net
Thanks www.renhe.net