Attitudinal Survey 2014 French 25-54 March 2014.

Slides:

Advertisements

Similar presentations

Reach, Time Spent & Attitudes National Adults May 2009.

Advertisements

Thinking of opening a new business? Or considering the expansion of a business you already have? Whether you are starting a new business or just want to.

Television vs. Newspapers July, Television vs. Newspapers Television sets itself apart from other media with its ability to offer sight, sound,

Television vs. Magazines June, Television vs. Magazines Television sets itself apart from other media with its ability to offer sight, sound, and.

Powers of Television Advertising Television advertising is the most influential and compelling form of commercial communication available to advertisers.

Television vs. Out-of-Home June, Television vs. Out-of-Home Television sets itself apart from other media with its ability to offer sight, sound,

Reach, Time Spent & Attitudes Alberta - Adults 18+ May 2009.

1 Attitudinal Survey 2012 Alberta Adults 18+ March 2012.

Television: Unbeatable with or without the WGA disruption.

Time Spent – Major Media May Time Spent The statistics contained on the following pages provide a snap shot of the time Canadians spend on a weekly.

TELEPHONE NUMBER TELEPHONE NUMBER

Attitudinal Survey 2011 Quebec Adults 18+ May 2011.

Media Comparisons 2010 Females. TVB Media Comparisons Study In the field in January 2010 New Vendor: Knowledge Networks, utilizing their “Knowledge Panel”

Reach, Time Spent & Attitudes National English May 2008.

Reach, Time Spent & Attitudes National English Adults May 2010.

Reach, Time Spent & Attitudes National Adults May 2010.

Reach, Time Spent & Attitudes National Males May 2010.

The Advantages of TV over Radio May 30, The Advantages of TV over Radio Television sets itself apart from other media with its ability to offer.

Ad Receptivity Survey Atlantic Canada Adults 18+ June 2011.

1 Why Television Advertising Works? September 2014.

Introduction:.  The average person sees and hears hundreds of advertisements a day from media sources all around them.  This media directly affects.

1 PVR 2013 PVR Use Television Bureau of Canada September 2013.

1 Television Truths Television Bureau of Canada June 2013.

1 TV – Social Media Starts Here TV Day Alberta Television Bureau of Canada May 23-24, 2012.

1 The Advantages of TV Over Newspapers September 2014.

1 The Advantages of TV Over Internet September 2014.

What is Media Literacy?. Media literacy is the ability to access, analyze, evaluate, and produce communication in a variety of forms.

Television Bureau of Advertising Media Comparisons 2008 Adults.

1 Receptivity Survey 2012 British Columbia Adults 18+ June 2012.

Introduction to Mass Media HISTORY INDUSTRY CONTROVERSY.

Source: BBM Analytics RTS Spring 2011/Fall 2011 Internet Users (18-24) Avg. Weekly Hours Spent with Television.

Why Television Advertising Works? September, 2011.

1 Attitudinal Survey 2014 French March 2014.

Reach, Time Spent & Attitudes Quebec French - Adults 18+ May 2009.

? ? ? ? ?. Now you are like: IT is: Websites Social Media Viral Media Videos Photography All that online marketing and advertising stuff.

1 Television Viewing Preferences & Online Synergy Man/Sask Adults 18+ December 2012.

MASS MEDIA. mass media pic Television pic convergece.

1 The Advantages of TV Over Out-of-Home September 2014.

Ad Receptivity Survey Adults 55+ June Most Noticed Ads % Adults 55+ Q: In which medium are you MOST LIKELY TO NOTICE advertising? Source: BBM Analytics.

© 2011 Cengage Learning. All Rights Reserved. CHAPTER 14 Analyzing the Media 14.1Media and Communication 14.2Understand and Evaluate Media.

Attitudinal Survey 2011 National French May 2011.

1 Receptivity Survey 2014 English June 2014.

1 Attitudinal Survey 2014 Ontario Adults 18+ March 2014.

1 The Advantages of TV Over Magazines September 2014.

Attitudinal Survey 2012 Ontario Adults 18+ March 2012.

BUILDING AND MAINTAINING BUSINESS NETWORKS AND RELATIONSHIPS

Civic Engagement Strongly Tied to Local News Habits

Media Comparisons 2016.

Receptivity Survey 2014 English 18+ June 2014.

Television Viewing Preferences & Online Synergy

Overall, TV Ads Outperform All Other Media

3. Advertising Influence and Reaction:

Television Viewing Preferences & Online Synergy

Attitudinal Survey 2014 French March 2014.

x International Expert Panel

Receptivity Survey 2014 Atlantic 18+ June 2014.

Television Viewing Preferences & Online Synergy

Television Viewing Preferences & Online Synergy

Television Viewing Preferences & Online Synergy

Brand Voice Guidelines

MAIL IN THE HEAD HOW MAIL IMPACTS ON THE BRAIN

Ad Receptivity Survey British Columbia Adults 18+ June 2011

Television Viewing Preferences & Online Synergy

Ad Receptivity Survey Adults 60+ June 2011

Module 2 Exploring Different Mediums: Remember, everything in this course can be traced to the idea of making a profit.

Why Media Studies? Why choose this course? 1.

Chapter 9 Communication and Consumer Behavior

Given Their Greater Commitment To Television Content, TV Programming Is More Likely Than YouTube Original Content To Inspire Purchase A&A Millennials.

Promotions Workshop Embrace Social Media.

ADventures in ADvertising

Presentation transcript:

Attitudinal Survey 2014 French 25-54 March 2014

Perceptions of Advertising And the survey says… In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media Based on a number of attributes, people were asked to state which medium they believe delivers the most effective advertising messages Year after year television advertising is quoted as the top performer

Most Influential Advertising French 25-54 Q. Which ONE of the following media carries advertising that you believe to be the most influential? Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014

Most Authoritative Advertising French 25-54 Q. Which ONE of the following media carries advertising that you believe to be the most authoritative? Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014

Most Powerful Advertising French 25-54 Q. Which ONE of the following media carries advertising that you believe to be the most powerful? Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014

Most Effective Advertising French 25-54 Q. Which ONE of the following media carries advertising that you believe to be the most effective? Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014

Most Persuasive Advertising French 25-54 Q. Which ONE of the following media carries advertising that you believe to be the most persuasive? Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014

Most Engaging Advertising French 25-54 Q. Which ONE of the following media carries advertising that you believe to be the most engaging? Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014

Most Relevant Advertising French 25-54 Q. Which ONE of the following media carries advertising that you believe to be the most relevant? Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014

Most Effective Video Advertising French 25-54 Q. Which ONE of the following VIDEO advertising types do you believe to be the most effective or influential? Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014