The best of the vine Introducing 2016 Monterey Rosé

La Crema Monterey Rosé Introducing Crisp. Classic. Set to make a splash.

How Did Rosé Become so Hot? The U.S. / French Revolution Impact 2015 On Premise Rosé Menu Trends French Rosé BTG grows +107% - average menu price $10/glass French Rosé BTB grows +85% - average menu price $52/bottle Winemetrics 2015 US On Premise Distribution Report, Rosé/Blush Total BTB Rosé +19% Menu: BTB $25-$39.99 + 32% Menu: BTB $40-$59.99 +30% Total BTG Rosé +6% Menu: BTG $12-$14.99 +17% Winemetrics 2015 US On Premise Luxury & Fine Dining Distribution Report, Rosé Source: Wine Intelligence, Vinitrac® US, Oct 2015, n=2,029 US regular wine drinkers 3

The Big Rosé Picture Rosé is not a fad! The US is the 2nd largest Rosé consuming country behind France Both ON and OFF-premise trends are positive +26% Key Competitors Whispering Angel Cases: 41.3K $ Vol: $10.3M Price: $20.84 Miraval Cases: 17.7K $ Vol: $5.2M Price: $24.01 Source: IRI, 52 weeks ending 11/27/16; Off-premise $Vol estimated, assuming IRI represents 60% of total Off-premise

Why Rosé Blossoms in America Casual / Friendly Rosé goes with our more casual lifestyle, our emphasis on friendliness over formality. And this drier style means we can be easy-going with no loss of elegance. Perfectly Paired Rosé goes with our simpler, less structured way of dining. It’s just as appropriate a la carte as it is with snacks, small plates, and whole meals. Culturally Acceptable With its affinity to a wide array of flavors and spices, Rosé goes great with America’s melting pot cuisine. 5

How Did Rosé Become so Hot? Snap Shot of Heavy Rosé Drinkers High spending, engaged and adventurous younger drinkers Source: Wine Intelligence, Vinitrac® US, Oct 2015, n=2,029 US regular wine drinkers 6

Setting Trends in Wine Brand Overview Our original name was “La Crema Vinera,” meaning the Best of the Vine. Our family-owned and operated winery focuses exclusively on cool-climate appellations. With our new Pinot Noir Rosé, we’re starting with Pinot Noir, our forté, and crafting it into something truly unique—a beautifully delicate, casually elegant Pinot Noir Rosé that’s the perfect accessory for every season. Setting Trends in Wine

Introducing La Crema Monterey Rosé Ripe for the New World in a style of the Old World National launch: February, 2017! Aromas & Flavors With aromas of raspberry, strawberry, and hints of fresh citrus. Flavors of red berries, watermelon, and mandarin oranges are complimented by undertones of minerality. About Monterey - A long, long valley, both pastoral and austere. On one end, the Monterey Bay—dramatically deep, unusually cold. Throughout, a brisk, ever-present breeze that rises from the ocean and cools expansive, rolling vineyards. This is Monterey—rocky, windswept and unrestrained. Strawberry Watermelon Raspberry Mandarin Oranges Minerality Personality: Smooth, elegant, and a little wild Character: Vibrant

Beauty in a Bottle Packaging Winemaking Techniques Pearlescent Screw Cap Luxurious, ultra-premium color Simple quick for service Pearlescent Front Label Luminescent and stylishly striking Differentiated, unique to La Crema Rosé Wine Color: Lean, soft hues of mango and mandarin Winemaking Techniques Grapes were gently pressed before the juice was 100 percent stainless steel fermented at cool temperatures to preserve the fresh fruit characteristics. 9

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